Marketing Performance Management MPM Second Edition

$359.00
SKU:
9780655344049
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Paperback: 292 pages. FREE delivery.
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in other words, can we track that any Marketing Performance Management MPM project is implemented as planned, and is it working? Are accountability and ownership for Marketing Performance Management MPM clearly defined? Are there any easy-to-implement alternatives to Marketing Performance Management MPM? Sometimes other solutions are available that do not require the cost implications of a full-blown project? How did the Marketing Performance Management MPM manager receive input to the development of a Marketing Performance Management MPM improvement plan and the estimated completion dates/times of each activity? What knowledge, skills and characteristics mark a good Marketing Performance Management MPM project manager?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role— In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Performance Management MPM investments work better.

This Marketing Performance Management MPM All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth Marketing Performance Management MPM Self-Assessment. Featuring 701 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Performance Management MPM improvements can be made.

In using the questions you will be better able to:

- diagnose Marketing Performance Management MPM projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Marketing Performance Management MPM and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Marketing Performance Management MPM Scorecard, you will develop a clear picture of which Marketing Performance Management MPM areas need attention.

Your purchase includes access details to the Marketing Performance Management MPM self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:

- The latest quick edition of the book in PDF

- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

- The Self-Assessment Excel Dashboard, and...

- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Plus an extra, special, resource that helps you with project managing.

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

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