User Acquisition Toolkit

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Be accountable for executing paid Digital Marketing campaigns across platforms in order to drive new User Acquisition growth, increase Customer Retention and revenue.

More Uses of the User Acquisition Toolkit:

  • Coordinate with the marketing department to provide direction for User Acquisition, web strategy, branding, and Product Marketing.

  • Guide: work cross functionally with social, Consumer Insights, User Acquisition, influencer, Product Marketing, and Brand Management.

  • Devise: powerful AI tools are used in User Acquisition, retargeting, and branding.

  • Ensure you have exposure to growth levers as SEO, User Acquisition, activation, funnel optimization and social engagement.

  • Methodize: partner with your User Acquisition team to iterate and refine campaign designs based on Performance Metrics.

 

Save time, empower your teams and effectively upgrade your processes with access to this practical User Acquisition Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any User Acquisition related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated User Acquisition specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the User Acquisition Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which User Acquisition improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. What is effective User Acquisition?

  2. What adjustments to the strategies are needed?

  3. Is User Acquisition realistic, or are you setting yourself up for failure?

  4. Do you identify any significant risks or exposures to User Acquisition thirdparties (vendors, Service Providers, Alliance Partners etc) that concern you?

  5. How do you lead with User Acquisition in mind?

  6. How many trainings, in total, are needed?

  7. What is your formula for success in User Acquisition?

  8. What is your decision requirements diagram?

  9. Do you have any cost User Acquisition limitation requirements?

  10. Which User Acquisition data should be retained?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the User Acquisition book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your User Acquisition self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the User Acquisition Self-Assessment and Scorecard you will develop a clear picture of which User Acquisition areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough User Acquisition Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage User Acquisition projects with the 62 implementation resources:

  • 62 step-by-step User Acquisition Project Management Form Templates covering over 1500 User Acquisition project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all User Acquisition project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the User Acquisition Project Team have enough people to execute the User Acquisition Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed User Acquisition Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

 
Step-by-step and complete User Acquisition Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


2.0 Planning Process Group:


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 User Acquisition project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 User Acquisition project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any User Acquisition project with this in-depth User Acquisition Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose User Acquisition projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in User Acquisition and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make User Acquisition investments work better.

This User Acquisition All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.