Description

Measure your costs per customer acquisition

Does your organization have the ability to use the product or direct it to another customer?

How do Customer Acquisition Costs and churn profiles on the Ting Mobile acquisitions over the last couple of years compare to your core acquisition efforts and customer base?

How much does the average repeat customer spend compared to new customers?

What communication model and media mix did your organization use to acquire its customers?

What does your customer churn pattern look like?

...Find the answers to these, and more, questions with this Customer Acquisition Cost Toolkit:

Keep track of your new Customers.
Harness the power of mobile Apps to change positively your customer experience and gain a competitive advantage.
Know whether that is good and in line with your business objectives.
Quantify your customers emotions towards website.
Engage and monetize your customers.
Determine where to invest across your portfolio of subscription businesses.
Know where your business is in that range.
Analyze your customer location data.
Integrate your messaging strategy for optimal lead generation.

HOW THIS TOOLKIT WORKS:

Save time, empower your teams and effectively upgrade your processes with access to this practical Customer Acquisition Cost Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Customer Acquisition Cost related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Customer Acquisition Cost specific requirements:

STEP 1: Get your bearings

Start with...

The latest quick edition of the Customer Acquisition Cost Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 998 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Acquisition Cost improvements can be made.

Examples; 10 of the 998 standard requirements:

Is the business where the merged organization operates very competitive or are the markets separated what does the structure look like viewing both the supplier network and the customer network?
Should your organization look to grow through expanding the size of customer base (concentrating on acquisition) or by encouraging higher rates of buying frequency (concentrating on loyalty)?
Which customer/product markets would complement the current ones and represent an opportunity to improve competitive positioning or enhance revenue generation or reduce revenue volatility?
When managing customer relationships and forming strategies for acquisition and retention of customers, do you consider the volatility (risk/return ratio) of the entire customer base?
Are you providing customers with all relevant information along the whole customer experience lifecycle (discovery, acquisition, implementation and usage, support, dismissal)?
How do customer acquisition costs and churn profiles on the Ting Mobile acquisitions over the last couple of years compare to your core acquisition efforts and customer base?
Does the option give the customer the right to acquire additional goods/services at a price that reflects the stand-alone selling price for the already stated goods/services?
What is the nature of the customer intelligence toolbox, including the specific processes for information acquisition, analysis, and communication of results and insights?
How do you promote organic revenue growth, increase cross-sales to existing customers, acquire new customers, and differentiate your organization from competitors?
Does the enterprise need to evaluate the business case for Unified Communications based on productivity and perceived customer acquisition and loyalty attributes?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

The workbook is the latest in-depth complete edition of the Customer Acquisition Cost book in PDF containing 998 requirements, which criteria correspond to the criteria in...

Your Customer Acquisition Cost self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

The Self-Assessment Excel Dashboard; with the Customer Acquisition Cost Self-Assessment and Scorecard you will develop a clear picture of which Customer Acquisition Cost areas need attention, which requirements you should focus on and who will be responsible for them:

Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
Gives you a professional Dashboard to guide and perform a thorough Customer Acquisition Cost Self-Assessment
Is secure: Ensures offline data protection of your Self-Assessment results
Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Customer Acquisition Cost projects with the 62 implementation resources:

62 step-by-step Customer Acquisition Cost Project Management Form Templates covering over 1500 Customer Acquisition Cost project requirements and success criteria:

Examples; 10 of the check box criteria:

Communications Management Plan: How will the person responsible for executing the communication item be notified?
Monitoring and Controlling Process Group: How well did the chosen processes produce the expected results?
Variance Analysis: Are your organizations and items of cost assigned to each pool identified?
Cost Management Plan: Do Customer Acquisition Cost project managers participating in the Customer Acquisition Cost project know the Customer Acquisition Cost projects true status first hand?
Change Management Plan: What type of materials/channels will be available to leverage?
Procurement Audit: Are budget transfers within the general fund made for only the already stated items permitted by law and regulation?
Source Selection Criteria: What documentation should be used to support the selection decision?
Project Charter: Market identify products market, including whether it is outside of the objective: what is the purpose of the program or Customer Acquisition Cost project?
Executing Process Group: Will new hardware or software be required for servers or client machines?
Source Selection Criteria: What documentation is necessary regarding electronic communications?

Step-by-step and complete Customer Acquisition Cost Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

1.1 Customer Acquisition Cost project Charter
1.2 Stakeholder Register
1.3 Stakeholder Analysis Matrix

2.0 Planning Process Group:

2.1 Customer Acquisition Cost project Management Plan
2.2 Scope Management Plan
2.3 Requirements Management Plan
2.4 Requirements Documentation
2.5 Requirements Traceability Matrix
2.6 Customer Acquisition Cost project Scope Statement
2.7 Assumption and Constraint Log
2.8 Work Breakdown Structure
2.9 WBS Dictionary
2.10 Schedule Management Plan
2.11 Activity List
2.12 Activity Attributes
2.13 Milestone List
2.14 Network Diagram
2.15 Activity Resource Requirements
2.16 Resource Breakdown Structure
2.17 Activity Duration Estimates
2.18 Duration Estimating Worksheet
2.19 Customer Acquisition Cost project Schedule
2.20 Cost Management Plan
2.21 Activity Cost Estimates
2.22 Cost Estimating Worksheet
2.23 Cost Baseline
2.24 Quality Management Plan
2.25 Quality Metrics
2.26 Process Improvement Plan
2.27 Responsibility Assignment Matrix
2.28 Roles and Responsibilities
2.29 Human Resource Management Plan
2.30 Communications Management Plan
2.31 Risk Management Plan
2.32 Risk Register
2.33 Probability and Impact Assessment
2.34 Probability and Impact Matrix
2.35 Risk Data Sheet
2.36 Procurement Management Plan
2.37 Source Selection Criteria
2.38 Stakeholder Management Plan
2.39 Change Management Plan

3.0 Executing Process Group:

3.1 Team Member Status Report
3.2 Change Request
3.3 Change Log
3.4 Decision Log
3.5 Quality Audit
3.6 Team Directory
3.7 Team Operating Agreement
3.8 Team Performance Assessment
3.9 Team Member Performance Assessment
3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

4.1 Customer Acquisition Cost project Performance Report
4.2 Variance Analysis
4.3 Earned Value Status
4.4 Risk Audit
4.5 Contractor Status Report
4.6 Formal Acceptance

5.0 Closing Process Group:

5.1 Procurement Audit
5.2 Contract Close-Out
5.3 Customer Acquisition Cost project or Phase Close-Out
5.4 Lessons Learned

Results

With this Three Step process you will have all the tools you need for any Customer Acquisition Cost project with this in-depth Customer Acquisition Cost Toolkit.

In using the Toolkit you will be better able to:

Diagnose Customer Acquisition Cost projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
Implement evidence-based best practice strategies aligned with overall goals
Integrate recent advances in Customer Acquisition Cost and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Acquisition Cost investments work better.

This Customer Acquisition Cost All-Inclusive Toolkit enables You to be that person.

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

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Checklists:

Checklists:Customer Acquisition Cost Checklist Report on INFORMATION.pdf

Checklists:Customer Acquisition Cost Checklist Report on ACQUISITION.pdf

Checklists:Customer Acquisition Cost Checklist Report on SALES.pdf

Checklists:Customer Acquisition Cost Checklist Report on CUSTOMER.pdf

Checklists:Customer Acquisition Cost Checklist Report on PRODUCTS.pdf

Checklists:Customer Acquisition Cost Checklist Report on ORGANIZATION.pdf

STEP 1 Get your bearings:

STEP 1 Get your bearings:Customer_Acquisition_Cost_Quick_Exploratory_Self-Assessment_Guide.pdf

STEP 1 Get your bearings:Customer Acquisition Cost Self-Assessment Pre-Filled EXAMPLE.xlsx

STEP 2 Set concrete goals tasks dates and numbers you can track:

STEP 2 Set concrete goals tasks dates and numbers you can track:Customer Acquisition Cost Self-Assessment.xlsx

STEP 2 Set concrete goals tasks dates and numbers you can track:Customer_Acquisition_Cost.pdf

..and the Project Management resources in 'STEP 3: Implement, Track, follow up and revise strategy' as described above.

Who This Toolkit Is For

This Toolkit is specifically designed for professionals who want to get results or those who want to sell more of their products and services such as…

Coaching or Consulting
Online Courses
Masterminds
Professional Services
Agency Services
Events and seminars
Software / SaaS
Done-for-you Services

Bottom line, if you are managing high-end products and services, this toolkit will help you know more, see more and sell more - as well as train your people and co-workers to do so.

If you are a professional who wants to level-up, this Toolkit will help you do exactly that. And if you ever decide to launch products or services, this Toolkit will give you the skills that will not only serve you today as a professional but also in the future as an entrepreneur.

These skills will enrich every part of your life.

Are you ready to get started?

Are you clear on what you are struggling with, want to figure out what the problem is, diagnose it, and get a solution? The solution is something this Toolkit can provide, and we believe it can solve your problem, but you have to decide if you want to become a part of it or not.

Decision Making:

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The answer to this question is your REAL pain:

Why do you think this problem exists?
What have you tried to fix it?
How long has this been a problem?
Is this problem affecting your life in other ways, and how?

Tried:

What have you tried so far to fix this? Is there pain of frustration to solve this all on your own?

This Toolkit gives you your proven advisor, an advisor the vast majority of professionals do not use, because they do not know it exists. If you have tried Toolkits before, so have everyone else of our 200.000 clients. Once they use this Toolkit, they are shocked as to how they quickly get results.

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This toolkit will give you the exact quantifiable metrics in your situation; identifying where exactly you are in the journey to solving your problem and what that looks like.

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Why:

What is driving you to achieve that goal? How would that affect you or change your life. What would that look like.

The reason WHY you want something always comes down to either love or status - have clarity on your WHY.

Ownership:

What is stopping you from achieving this all on your own without any help? If your answer is one of these three answers, this Toolkit is right for you:

I do not know how to do it
I want to follow a proven process from someone that has already done it
I want to get there faster

Commitment:

When are you wanting to fix this? If the answer is now; how committed are you to making that happen? Will you do the work? Will you take action? Will you show leadership?

The fact is, it is never a good time, it is never a good time to start a new program, and it is never a good time to fix a major problem. And even if you think a later time is a good time, you know something will come up. Life will keep happening. If you truly want to solve this problem, would you agree you have to commit to solving it even when it is not the perfect time?

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Which would you like to do?

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