Digital Marketing and Content Third Edition

$359.00
SKU:
9780655431527
Availability:
Paperback: 282 pages. FREE delivery.
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How does the Digital Marketing and Content manager ensure against scope creep? Can you track that any Digital Marketing and Content project is implemented as planned, and is it working? Is a fully trained team formed, supported, and committed to work on the Digital Marketing and Content improvements? What is effective Digital Marketing and Content? Can you do Digital Marketing and Content without complex (expensive) analysis?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable roleÑ In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Marketing and Content investments work better.

This Digital Marketing and Content All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth Digital Marketing and Content Self-Assessment. Featuring 668 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing and Content improvements can be made.

In using the questions you will be better able to:

- diagnose Digital Marketing and Content projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Digital Marketing and Content and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Digital Marketing and Content Scorecard, you will develop a clear picture of which Digital Marketing and Content areas need attention.

Your purchase includes access details to the Digital Marketing and Content self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:

- The latest quick edition of the book in PDF

- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

- The Self-Assessment Excel Dashboard, and...

- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Plus an extra, special, resource that helps you with project managing.

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Questions? Contact The Art of Service