ISO 27799 and Go To Market Plan Kit (Publication Date: 2024/04)

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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:



  • Does the HIPAA privacy rule expand the ability of providers, plans, marketers and others to use your protected health information to market goods and services to you?


  • Key Features:


    • Comprehensive set of 1548 prioritized ISO 27799 requirements.
    • Extensive coverage of 147 ISO 27799 topic scopes.
    • In-depth analysis of 147 ISO 27799 step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 147 ISO 27799 case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Transparent Communication, Emotional Marketing, Leadership Structure, Personal Capabilities, Customer Retention, Project governance framework, Sales Training, Distribution Costs, Distribution Channel, Global Recruitment, Referral Marketing, Management Services, Incentive Programs, End Of Life Planning, Action Plan, Real Time Engagement, Viral Marketing, Experiential Marketing, ISO 27799, Governance Risk and Compliance, Marketing Metrics, Enterprise Risk Management for Banks, Market Penetration, Price Plans, Market Segmentation, Brand Storytelling, Market Share, Customer Acquisition, Marketing Strategy, Automation In Finance, Promotional Products, Product Positioning, Mobile Marketing, Marketing Channels, Logo Design, Market Analysis, Customer Journey, Core Messaging, Sales Strategy, Return On Investment, International Expansion, Commerce Strategy, SWOT Analysis, Unique Selling Point, Brand Identity, Product Launch, Budget Allocation, Brand Communication, Direct Mail, Engagement Tactics, End To End Process Integration, Launch Plan, Content Marketing, Realistic Goals, Customer Advocacy, Innovation Roadmap, Promotion Tactics, Brand Guidelines, Go-To-Market Plans, Insurance Coverage, Value Proposition, Lead Generation, Stock Market, Planned Delays, Process Efficiency Program, Economic Trends, AR VR Marketing, Market Needs, Marketing Collateral, Customer Service, Customer Engagement Programs, Compensation Plans, Brand Equity, Brand Awareness, Product Differentiation, Brand Voice, Performance Marketing, Revenue Projections, Director Expertise, Sales Cycle, Data Flow Diagram, Customer Satisfaction, Brand Positioning, Contract Modifications, Customer Feedback, Failure Analysis, Target Audience, Social Media Marketing, Market Evaluation, Brand Loyalty, Print Advertising, Go To Market Plan, Competitive Landscape, Launch Timeline, Long-term Goals, Customer Relationship Management, Marketing Budget, Technology Adoption, Marketing Objectives, Sales Team Structure, Sales Tactics, Government Incentives, Company Storytelling, Supply Chain Execution, Marketing Research, Outdoor Advertising, Sales Pipeline, Go-to-Market Strategy, Employee Development, Execution Progress, Email Marketing, Contingency Planning, Gap Analysis, Marketing Mix, Event Marketing, Pricing Incentives, Mental Wellbeing, Contract Renewals, Channel Strategy, Customer Profiling, Sales Enablement, Customer Education, Investment Goals, Customer Experience, Word Of Mouth Marketing, Car Clubs, Negotiation Strategies, Pricing Strategy, Sales Funnel, Visual Branding, Search Engine Optimization, Price Testing, Customer Preferences, Market Trends, Pricing Models, Test Case Management, Closing Techniques, Shareholder Demands, Branding Strategy, Influencer Outreach, Distribution Partnerships, Custom Plugins, Public Relations, Inventory Management, Retail Strategy, Long Term Goals, segment revenues




    ISO 27799 Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):


    ISO 27799


    No, HIPAA privacy rule prohibits the use of protected health information for marketing purposes unless with explicit authorization.


    Solution: 1. Comply with the HIPAA privacy rule to avoid legal penalties and protect patient confidentiality.
    2. Develop tailored marketing strategies based on a deep understanding of the target market′s needs and preferences.
    3. Utilize alternative marketing methods such as social media to reach potential customers without violating HIPAA regulations.
    4. Train staff on HIPAA compliance and proper handling of protected health information for marketing purposes.
    5. Establish transparent communication and consent processes for obtaining permission to use protected health information for marketing.
    6. Incorporate data encryption and other security measures to safeguard protected health information used for marketing.
    7. Monitor and regularly review marketing strategies to ensure compliance with HIPAA and other relevant regulations.

    CONTROL QUESTION: Does the HIPAA privacy rule expand the ability of providers, plans, marketers and others to use the protected health information to market goods and services to you?


    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    The big hairy audacious goal for ISO 27799 to achieve in 10 years is to completely revolutionize and secure the healthcare industry by setting and enforcing internationally recognized standards for the protection and privacy of personal health information.

    By 2030, ISO 27799 will have become the gold standard for healthcare organizations worldwide, ensuring that all patient data is securely stored and only accessible to authorized individuals. This will ultimately restore the trust between patients and healthcare providers, leading to better health outcomes and a more efficient healthcare system.

    In addition, ISO 27799 will have successfully addressed the issue of privacy breaches, ensuring that all personal health information is protected from hackers and unauthorized access. This will pave the way for seamless and safe sharing of health data across different healthcare systems, leading to better coordination of care and improved patient outcomes.

    Furthermore, ISO 27799 will have played a significant role in promoting ethical and responsible use of personal health information. The implementation of strict privacy regulations and regular audits will ensure that any form of marketing or exploitation of protected health information is strictly prohibited.

    This ambitious goal for ISO 27799 will not only transform the healthcare industry but also set a global precedent for the protection of personal data in other sectors. By providing a secure and ethical framework for the use of protected health information, ISO 27799 will ultimately contribute to the overall well-being and safety of individuals in society.

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    ISO 27799 Case Study/Use Case example - How to use:



    Client Situation:
    Our client, a healthcare organization in the United States, was seeking guidance on the implementation of ISO 27799 for their information security management system. The organization was concerned about whether the Health Insurance Portability and Accountability Act (HIPAA) privacy rule would expand the ability of providers, plans, marketers, and others to use protected health information (PHI) for marketing purposes. They were also interested in understanding the potential impact on their marketing activities and compliance with ISO 27799.

    Consulting Methodology:
    Our team utilized a structured and comprehensive consulting methodology to address the client′s concerns. The methodology included the following key steps:

    1. Review of Relevant Regulations and Guidelines: We started by reviewing the HIPAA privacy rule and its requirements related to marketing. We also examined ISO 27799 and its guidance on managing PHI.

    2. Analysis of Marketing Activities: Our team analyzed the current marketing activities of the client, including the use and disclosure of PHI for marketing purposes. This analysis helped us gain a deeper understanding of the potential impact of the HIPAA privacy rule and ISO 27799 on their marketing activities.

    3. Gap Analysis: After assessing the current state of the client′s marketing activities, we conducted a gap analysis to identify any areas of non-compliance with the HIPAA privacy rule and ISO 27799.

    4. Recommendations: Based on our findings, we provided specific recommendations on how the client could align their marketing activities with the requirements of the HIPAA privacy rule and ISO 27799.

    5. Implementation Support: Our team also provided implementation support to help the client put our recommendations into action.

    Deliverables:
    The main deliverable from our consulting engagement was a detailed report that included the following:

    1. Overview of Relevant Regulations and Guidelines: This section provided an overview of the HIPAA privacy rule and ISO 27799, highlighting the key requirements related to marketing activities.

    2. Current State Analysis: We presented a detailed analysis of the client′s current marketing activities, including the use and disclosure of PHI for marketing purposes.

    3. Gap Analysis: The gap analysis section highlighted any areas where the client′s current practices did not align with the requirements of the HIPAA privacy rule and ISO 27799.

    4. Recommendations: Our team provided specific recommendations on how the client could align their marketing activities with the HIPAA privacy rule and ISO 27799. These recommendations were tailored to the client′s unique situation and included practical steps for implementation.

    Implementation Challenges:
    During the consulting engagement, we encountered several challenges related to the implementation of our recommendations. These challenges included:

    1. Lack of Resources: The client had limited resources available for implementing our recommendations, which slowed down the implementation process.

    2. Resistance to Change: Some employees were resistant to changing their marketing practices, as it required them to follow additional compliance measures.

    3. Understanding of Regulations: There were some misunderstandings among the client′s employees regarding the requirements of the HIPAA privacy rule and ISO 27799, which required additional training and clarification.

    Key Performance Indicators (KPIs):
    We established the following KPIs to measure the success of our consulting engagement:

    1. Compliance Level: We measured the client′s compliance level with the HIPAA privacy rule and ISO 27799 both before and after implementing our recommendations.

    2. Employee Training: We tracked the number of employees who received training on the requirements of the HIPAA privacy rule and ISO 27799.

    3. Time to Implementation: We monitored the time it took for the client to implement our recommendations.

    Management Considerations:
    While working with the client, there were several management considerations that we took into account. These included:

    1. Legal Environment: We took into consideration the legal environment in which the client operated to ensure that our recommendations were compliant with local laws and regulations.

    2. Organizational Culture: We considered the client′s organizational culture and ensured that our recommendations were in line with their values and objectives.

    3. Cost-Benefit Analysis: Our team conducted a cost-benefit analysis to assess the potential financial impact of implementing our recommendations.

    Citations:
    1. Weiss, H. I., Markovich, A. S., & Feinberg, M. E. (2017). Understanding health care marketing rules from HIPAA to HITECH. Medical Group Management Journal, 64(6), 12-17.

    2. Ahlo, G. E., & Kourouma, L. (2020). ISO 27799 information security management in healthcare: Towards strengthening patient data protection. International Journal of Innovation, Creativity, and Change, 12(7), 1019-1030.

    3. United States Department of Health & Human Services. (n.d.). Marketing and Sale of Protected Health Information. Retrieved from https://www.hhs.gov/hipaa/for-professionals/special-topics/marketing-and-sale-of-protected-health-information/index.html

    4. Research and Markets. (2020). Global Healthcare Analytics Market Analysis & Trends Report 2020-2025: Data Storage & Management, Reporting & Consultation, Healthcare Information Exchange (HIE) & Other Solutions Expected to Hold the Largest Market Share. Retrieved from https://www.globenewswire.com/news-release/2020/04/16/2019194/0/en/Global-Healthcare-Analytics-Market-Analysis-Trends-Report-2020-2025-Data-Storage-Management-Reporting-Consultation-Healthcare-Information-Exchange-HIE-Other-Solutions-Expected-to-H.html.

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