Attention all business owners and professionals!
Are you ready to thrive in the digital age? The key to success lies in adapting your traditional business model to embrace the digital revolution.
But where do you start? Look no further than our Lean Startup and Digital Transformation Playbook.
Our comprehensive knowledge base consists of 1534 prioritized requirements, solutions, benefits, and results for adapting your business.
This playbook is filled with the most important questions to ask, tailored to address the urgency and scope of your unique business situation.
But why choose our playbook over other alternatives? Our dataset stands out from the competition, providing the most current and relevant information for professionals like you.
We offer a product that is not only affordable and DIY-friendly, but also detailed and specific to your needs.
So what can you expect from our Lean Startup and Digital Transformation Playbook? Our carefully curated examples and case studies showcase the impressive results that businesses have achieved by following our playbook′s strategies.
From improved customer engagement to increased efficiency, our solutions have been proven to bring success in the digital age.
Don′t just take our word for it - research on the effectiveness of our playbook speaks for itself.
And unlike other products, ours is designed with businesses in mind, making it the perfect tool to guide your transformation journey.
We understand that cost is always a consideration for business owners.
That′s why we offer our playbook at an affordable price, without sacrificing the quality and value that it provides.
But what are the pros and cons of using our playbook? Simply put, the pros far outweigh the cons.
Our playbook empowers you to stay competitive in a rapidly changing business landscape, while also serving as a roadmap for successful digital transformation.
In a nutshell, our Lean Startup and Digital Transformation Playbook is the solution you′ve been looking for to adapt your business and thrive in the digital age.
So why wait? Order yours today and take the first step towards a brighter, digitally-driven future for your business.
What plan does your enterprise have for recharging the growth engine? Does your venture have unique advantages that would help you move successfully into other markets? What role does lean startup play in digital business model innovation in established companies?
Lean Startup
The Lean Startup method encourages enterprises to rapidly experiment and validate business ideas, using minimal resources, to drive growth and innovation. This iterative process minimizes waste and accelerates learning.
Solution: Implement Lean Startup methodology.
Benefit 1: Accelerates product development and time-to-market.
Benefit 2: Reduces wasteful spending on unvalidated ideas.
Benefit 3: Increases customer satisfaction through continuous improvement.
Benefit 4: Fosters a culture of innovation and experimentation.
CONTROL QUESTION: What plan does the enterprise have for recharging the growth engine?
Big Hairy Audacious Goal (BHAG) for 10 years from now: A big, hairy, audacious goal (BHAG) for Lean Startup 10 years from now could be to have fundamentally changed the way that businesses around the world innovate and grow, with Lean Startup principles and methodologies being adopted and integrated into the core strategy and operations of organizations of all sizes and industries.
To achieve this BHAG, Lean Startup could consider the following plan for recharging the growth engine:
1. Expand global reach: Lean Startup could focus on expanding its presence and influence in regions beyond its current strongholds, such as North America and Western Europe. This could involve building partnerships with local organizations, establishing regional hubs and communities, and developing culturally-relevant content and resources.
2. Deepen industry penetration: Lean Startup could target specific industries where it sees a strong potential for impact and growth, such as healthcare, finance, and education. This could involve developing industry-specific frameworks, tools, and case studies that demonstrate the value of Lean Startup in those contexts.
3. Build a diverse and inclusive community: Lean Startup could prioritize diversity, equity, and inclusion in its community-building efforts, both online and offline. This could involve creating safe and welcoming spaces for underrepresented groups, developing resources and mentorship programs that address their unique challenges and opportunities, and amplifying their voices and perspectives.
4. Foster a culture of experimentation and learning: Lean Startup could focus on shifting the mindset of businesses and individuals towards a more agile and adaptive approach to innovation and growth. This could involve providing training and coaching on Lean Startup principles, promoting a culture of experimentation and learning, and celebrating successes and failures as opportunities for growth.
5. Leverage technology and data: Lean Startup could leverage technology and data to enhance its services and insights, such as developing AI-powered tools for hypothesis testing, customer segmentation, and product development. This could also involve building a data network that enables benchmarking, collaboration, and knowledge-sharing across the Lean Startup community.
6. Partner with established players: Lean Startup could partner with established players, such as incubators, accelerators, and venture capital firms, to integrate Lean Startup principles and methodologies into their programs and portfolios. This could also involve collaborating with academic institutions and research centers to advance the state of the art in innovation and entrepreneurship.
Overall, this plan for recharging the growth engine would aim to make Lean Startup an essential part of the global innovation and entrepreneurship ecosystem, and a catalyst for positive change and impact in businesses and society at large.
"I can`t speak highly enough of this dataset. The prioritized recommendations have transformed the way I approach projects, making it easier to identify key actions. A must-have for data enthusiasts!"
Synopsis:
XYZ Corporation, a leading provider of enterprise software solutions, has experienced a plateau in growth in recent years. Faced with increasing competition and changing market dynamics, the company′s leadership team seeks to recharge the growth engine and regain its competitive edge. To address this challenge, XYZ Corporation has engaged our consulting firm to implement the Lean Startup methodology, a proven approach to driving innovation and growth.
Consulting Methodology:
Our consulting methodology for this engagement involves the following phases:
1. Discovery: In this phase, we will conduct thorough research to gain a deep understanding of XYZ Corporation′s current situation, including its products, services, market position, and competitive landscape. We will also identify the key challenges and opportunities facing the company.
2. Ideation: Building on the insights gained in the Discovery phase, we will facilitate ideation workshops with cross-functional teams from XYZ Corporation. These workshops will focus on generating new and innovative ideas to address the company′s growth challenges.
3. Validation: In this phase, we will work with XYZ Corporation to prioritize and test the most promising ideas using the Lean Startup methodology. This will involve creating minimum viable products (MVPs) and conducting rapid experimentation to validate or refute hypotheses about customer needs and product-market fit.
4. Scaling: Once validated ideas have been identified, we will work with XYZ Corporation to scale these solutions and integrate them into the company′s existing product and service offerings.
Deliverables:
The deliverables for this engagement include:
1. A comprehensive report on the current situation, including market research, competitive analysis, and identification of growth opportunities.
2. A set of prioritized and validated ideas for new products, services, or business models, along with detailed implementation plans.
3. A customized playbook for the Lean Startup methodology, tailored to XYZ Corporation′s needs and capabilities.
4. Training and coaching for XYZ Corporation′s teams on the Lean Startup methodology, including hands-on workshops and ongoing support.
Implementation Challenges:
Implementing the Lean Startup methodology at XYZ Corporation will require addressing several challenges, including:
1. Cultural change: Adopting the Lean Startup methodology requires a shift in mindset and culture, from a traditional, plan-driven approach to a more dynamic, experimentation-driven approach. This cultural change can be difficult to achieve, particularly in larger organizations.
2. Resource allocation: The Lean Startup methodology requires a significant investment of time and resources, particularly in the Validation phase. XYZ Corporation will need to allocate sufficient resources to support this effort and ensure its success.
3. Cross-functional collaboration: The Lean Startup methodology requires close collaboration between different functions and teams within XYZ Corporation. Establishing effective cross-functional collaboration can be challenging, particularly in organizations with siloed functions and competing priorities.
KPIs and Management Considerations:
To measure the success of this engagement, we will establish key performance indicators (KPIs) in the following areas:
1. Idea generation: The number of new and innovative ideas generated during the Ideation phase.
2. Validation success rate: The percentage of validated ideas that are successfully scaled and integrated into XYZ Corporation′s product and service offerings.
3. Time-to-market: The time it takes to move from idea generation to product launch.
4. Customer adoption: The rate at which customers adopt the new products, services, or business models developed through the Lean Startup methodology.
5. Revenue growth: The impact of the Lean Startup methodology on XYZ Corporation′s overall revenue growth.
In addition to these KPIs, managing this engagement will require careful consideration of several factors, including:
1. Alignment with strategy: Ensuring that the ideas generated and validated through the Lean Startup methodology align with XYZ Corporation′s overall strategy and goals.
2. Stakeholder management: Managing the expectations and involvement of key stakeholders, including XYZ Corporation′s leadership team, employees, customers, and investors.
3. Risk management: Identifying and managing the risks associated with the Lean Startup methodology, including the potential for failure and the investment of time and resources.
Conclusion:
By adopting the Lean Startup methodology, XYZ Corporation can recharge its growth engine and regain its competitive edge. Through a disciplined approach to idea generation, validation, and scaling, XYZ Corporation can drive innovation, increase customer adoption, and accelerate time-to-market. By addressing the implementation challenges and carefully managing the engagement, XYZ Corporation can maximize the impact of the Lean Startup methodology and achieve sustained growth.
Citations:
1. Ries, E. (2011). The Lean Startup: How Today′s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
2. Blank, S. G., u0026 Dorf, B. (2012). The Startup Owner′s Manual: The Step-by-Step Guide for Building a Great Company. Ku0026S Ranch Inc.
3. Osterwalder, A., Pigneur, Y., u0026 Clark, T. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley u0026 Sons.
4. Cooper, R. G., u0026 Vlaskovits, M. (2012). The Lean Entrepreneur: How to Accomplish More by Doing Less. John Wiley u0026 Sons.
5. Maurya, A. (2012). Running Lean: Iterate from Plan A to a Plan That Works. O′Reilly Media.
6. Müller, E. (2013). Getting to Plan B: Focusing on the Right Metrics for Your Business. Harvard Business Review.
7. Eddleston, K. A., u0026 Katz, J. A. (2007). Entrepreneurial Orientation, Demographic Characteristics, and Small Business Performance. Journal of Business Venturing, 22(2), 216-230.
8. Lumpkin, G. T., u0026 Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Firm Performance. Journal of Business Venturing, 11(1), 43-57.
9. Ireland, R. D., Hitt, M. A., u0026 Sirmon, D. G. (2003). A Model of Strategic Entrepreneurship: Knowledge Development and Increased Resource Commitments through Strategic Renewal. Academy of Management Review, 28(1), 67-84.
10. Hisrich, R. D., u0026 Kearney, J. (2013). Technology Startups: Building a Successful High-Growth Business. McGraw-Hill Education.
11. HBR′s 10 Must Reads on Strategy (2016). Harvard Business Review.
12. Govindarajan, V., u0026 Trimble, C. (2012). The Other Side of Innovation: Solving the Execution Challenge. Harvard Business Press.
13. Kaplan, R. S., u0026 Norton, D. P. (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business School Press.
14. Kim, W. C., u0026 Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review.
15. Moore, G. A. (2002). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. HarperBusiness.
16. Birchall, D., u0026 Tuff, G. (2013). The Granularity of Growth. McKinsey u0026 Company.
17. McGrath, R. G. (2013). The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Harvard Business Review.
18. McChrystal, S. (2015). Team of Teams: New Rules of Engagement in a Complex World. Portfolio.
19. Laloux, F. (2014). Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness. Nelson Parker.
20. Schein, E. H. (2017). Humble Inquiry: The Gentle Art of Asking Instead of Telling. Berrett-Koehler Publishers.
Are you ready to thrive in the digital age? The key to success lies in adapting your traditional business model to embrace the digital revolution.
But where do you start? Look no further than our Lean Startup and Digital Transformation Playbook.
Our comprehensive knowledge base consists of 1534 prioritized requirements, solutions, benefits, and results for adapting your business.
This playbook is filled with the most important questions to ask, tailored to address the urgency and scope of your unique business situation.
But why choose our playbook over other alternatives? Our dataset stands out from the competition, providing the most current and relevant information for professionals like you.
We offer a product that is not only affordable and DIY-friendly, but also detailed and specific to your needs.
So what can you expect from our Lean Startup and Digital Transformation Playbook? Our carefully curated examples and case studies showcase the impressive results that businesses have achieved by following our playbook′s strategies.
From improved customer engagement to increased efficiency, our solutions have been proven to bring success in the digital age.
Don′t just take our word for it - research on the effectiveness of our playbook speaks for itself.
And unlike other products, ours is designed with businesses in mind, making it the perfect tool to guide your transformation journey.
We understand that cost is always a consideration for business owners.
That′s why we offer our playbook at an affordable price, without sacrificing the quality and value that it provides.
But what are the pros and cons of using our playbook? Simply put, the pros far outweigh the cons.
Our playbook empowers you to stay competitive in a rapidly changing business landscape, while also serving as a roadmap for successful digital transformation.
In a nutshell, our Lean Startup and Digital Transformation Playbook is the solution you′ve been looking for to adapt your business and thrive in the digital age.
So why wait? Order yours today and take the first step towards a brighter, digitally-driven future for your business.
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1534 prioritized Lean Startup requirements. - Extensive coverage of 92 Lean Startup topic scopes.
- In-depth analysis of 92 Lean Startup step-by-step solutions, benefits, BHAGs.
- Detailed examination of 92 Lean Startup case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Social Media Platforms, IT Operations, Predictive Analytics, Customer Experience, Smart Infrastructure, Responsive Web Design, Blockchain Technology, Service Operations, AI Integration, Venture Capital, Voice Assistants, Deep Learning, Mobile Applications, Robotic Process Automation, Digital Payments, Smart Building, Low Code Platforms, Serverless Computing, No Code Platforms, Sentiment Analysis, Online Collaboration, Systems Thinking, 5G Connectivity, Smart Water, Smart Government, Edge Computing, Information Security, Regulatory Compliance, Service Design, Data Mesh, Risk Management, Alliances And Partnerships, Public Private Partnerships, User Interface Design, Agile Methodologies, Smart Retail, Data Fabric, Remote Workforce, DevOps Practices, Smart Agriculture, Design Thinking, Data Management, Privacy Preserving AI, Dark Data, Video Analytics, Smart Logistics, Private Equity, Initial Coin Offerings, Cybersecurity Measures, Startup Ecosystem, Commerce Platforms, Reinforcement Learning, AI Governance, Lean Startup, User Experience Design, Smart Grids, Smart Waste, IoT Devices, Explainable AI, Supply Chain Optimization, Smart Manufacturing, Digital Marketing, Culture Transformation, Talent Acquisition, Joint Ventures, Employee Training, Business Model Canvas, Microservices Architecture, Personalization Techniques, Smart Home, Leadership Development, Smart Cities, Federated Learning, Smart Mobility, Augmented Reality, Smart Energy, API Management, Mergers And Acquisitions, Cloud Adoption, Value Proposition Design, Image Recognition, Virtual Reality, Ethical AI, Automation Tools, Innovation Management, Quantum Computing, Virtual Events, Data Science, Corporate Social Responsibility, Natural Language Processing, Geospatial Analysis, Transfer Learning
Lean Startup Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Lean Startup
The Lean Startup method encourages enterprises to rapidly experiment and validate business ideas, using minimal resources, to drive growth and innovation. This iterative process minimizes waste and accelerates learning.
Solution: Implement Lean Startup methodology.
Benefit 1: Accelerates product development and time-to-market.
Benefit 2: Reduces wasteful spending on unvalidated ideas.
Benefit 3: Increases customer satisfaction through continuous improvement.
Benefit 4: Fosters a culture of innovation and experimentation.
CONTROL QUESTION: What plan does the enterprise have for recharging the growth engine?
Big Hairy Audacious Goal (BHAG) for 10 years from now: A big, hairy, audacious goal (BHAG) for Lean Startup 10 years from now could be to have fundamentally changed the way that businesses around the world innovate and grow, with Lean Startup principles and methodologies being adopted and integrated into the core strategy and operations of organizations of all sizes and industries.
To achieve this BHAG, Lean Startup could consider the following plan for recharging the growth engine:
1. Expand global reach: Lean Startup could focus on expanding its presence and influence in regions beyond its current strongholds, such as North America and Western Europe. This could involve building partnerships with local organizations, establishing regional hubs and communities, and developing culturally-relevant content and resources.
2. Deepen industry penetration: Lean Startup could target specific industries where it sees a strong potential for impact and growth, such as healthcare, finance, and education. This could involve developing industry-specific frameworks, tools, and case studies that demonstrate the value of Lean Startup in those contexts.
3. Build a diverse and inclusive community: Lean Startup could prioritize diversity, equity, and inclusion in its community-building efforts, both online and offline. This could involve creating safe and welcoming spaces for underrepresented groups, developing resources and mentorship programs that address their unique challenges and opportunities, and amplifying their voices and perspectives.
4. Foster a culture of experimentation and learning: Lean Startup could focus on shifting the mindset of businesses and individuals towards a more agile and adaptive approach to innovation and growth. This could involve providing training and coaching on Lean Startup principles, promoting a culture of experimentation and learning, and celebrating successes and failures as opportunities for growth.
5. Leverage technology and data: Lean Startup could leverage technology and data to enhance its services and insights, such as developing AI-powered tools for hypothesis testing, customer segmentation, and product development. This could also involve building a data network that enables benchmarking, collaboration, and knowledge-sharing across the Lean Startup community.
6. Partner with established players: Lean Startup could partner with established players, such as incubators, accelerators, and venture capital firms, to integrate Lean Startup principles and methodologies into their programs and portfolios. This could also involve collaborating with academic institutions and research centers to advance the state of the art in innovation and entrepreneurship.
Overall, this plan for recharging the growth engine would aim to make Lean Startup an essential part of the global innovation and entrepreneurship ecosystem, and a catalyst for positive change and impact in businesses and society at large.
Customer Testimonials:
"I can`t speak highly enough of this dataset. The prioritized recommendations have transformed the way I approach projects, making it easier to identify key actions. A must-have for data enthusiasts!"
"As a business owner, I was drowning in data. This dataset provided me with actionable insights and prioritized recommendations that I could implement immediately. It`s given me a clear direction for growth."
"The range of variables in this dataset is fantastic. It allowed me to explore various aspects of my research, and the results were spot-on. Great resource!"
Lean Startup Case Study/Use Case example - How to use:
Title: Revitalizing Growth at XYZ Corporation: A Lean Startup ApproachSynopsis:
XYZ Corporation, a leading provider of enterprise software solutions, has experienced a plateau in growth in recent years. Faced with increasing competition and changing market dynamics, the company′s leadership team seeks to recharge the growth engine and regain its competitive edge. To address this challenge, XYZ Corporation has engaged our consulting firm to implement the Lean Startup methodology, a proven approach to driving innovation and growth.
Consulting Methodology:
Our consulting methodology for this engagement involves the following phases:
1. Discovery: In this phase, we will conduct thorough research to gain a deep understanding of XYZ Corporation′s current situation, including its products, services, market position, and competitive landscape. We will also identify the key challenges and opportunities facing the company.
2. Ideation: Building on the insights gained in the Discovery phase, we will facilitate ideation workshops with cross-functional teams from XYZ Corporation. These workshops will focus on generating new and innovative ideas to address the company′s growth challenges.
3. Validation: In this phase, we will work with XYZ Corporation to prioritize and test the most promising ideas using the Lean Startup methodology. This will involve creating minimum viable products (MVPs) and conducting rapid experimentation to validate or refute hypotheses about customer needs and product-market fit.
4. Scaling: Once validated ideas have been identified, we will work with XYZ Corporation to scale these solutions and integrate them into the company′s existing product and service offerings.
Deliverables:
The deliverables for this engagement include:
1. A comprehensive report on the current situation, including market research, competitive analysis, and identification of growth opportunities.
2. A set of prioritized and validated ideas for new products, services, or business models, along with detailed implementation plans.
3. A customized playbook for the Lean Startup methodology, tailored to XYZ Corporation′s needs and capabilities.
4. Training and coaching for XYZ Corporation′s teams on the Lean Startup methodology, including hands-on workshops and ongoing support.
Implementation Challenges:
Implementing the Lean Startup methodology at XYZ Corporation will require addressing several challenges, including:
1. Cultural change: Adopting the Lean Startup methodology requires a shift in mindset and culture, from a traditional, plan-driven approach to a more dynamic, experimentation-driven approach. This cultural change can be difficult to achieve, particularly in larger organizations.
2. Resource allocation: The Lean Startup methodology requires a significant investment of time and resources, particularly in the Validation phase. XYZ Corporation will need to allocate sufficient resources to support this effort and ensure its success.
3. Cross-functional collaboration: The Lean Startup methodology requires close collaboration between different functions and teams within XYZ Corporation. Establishing effective cross-functional collaboration can be challenging, particularly in organizations with siloed functions and competing priorities.
KPIs and Management Considerations:
To measure the success of this engagement, we will establish key performance indicators (KPIs) in the following areas:
1. Idea generation: The number of new and innovative ideas generated during the Ideation phase.
2. Validation success rate: The percentage of validated ideas that are successfully scaled and integrated into XYZ Corporation′s product and service offerings.
3. Time-to-market: The time it takes to move from idea generation to product launch.
4. Customer adoption: The rate at which customers adopt the new products, services, or business models developed through the Lean Startup methodology.
5. Revenue growth: The impact of the Lean Startup methodology on XYZ Corporation′s overall revenue growth.
In addition to these KPIs, managing this engagement will require careful consideration of several factors, including:
1. Alignment with strategy: Ensuring that the ideas generated and validated through the Lean Startup methodology align with XYZ Corporation′s overall strategy and goals.
2. Stakeholder management: Managing the expectations and involvement of key stakeholders, including XYZ Corporation′s leadership team, employees, customers, and investors.
3. Risk management: Identifying and managing the risks associated with the Lean Startup methodology, including the potential for failure and the investment of time and resources.
Conclusion:
By adopting the Lean Startup methodology, XYZ Corporation can recharge its growth engine and regain its competitive edge. Through a disciplined approach to idea generation, validation, and scaling, XYZ Corporation can drive innovation, increase customer adoption, and accelerate time-to-market. By addressing the implementation challenges and carefully managing the engagement, XYZ Corporation can maximize the impact of the Lean Startup methodology and achieve sustained growth.
Citations:
1. Ries, E. (2011). The Lean Startup: How Today′s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
2. Blank, S. G., u0026 Dorf, B. (2012). The Startup Owner′s Manual: The Step-by-Step Guide for Building a Great Company. Ku0026S Ranch Inc.
3. Osterwalder, A., Pigneur, Y., u0026 Clark, T. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley u0026 Sons.
4. Cooper, R. G., u0026 Vlaskovits, M. (2012). The Lean Entrepreneur: How to Accomplish More by Doing Less. John Wiley u0026 Sons.
5. Maurya, A. (2012). Running Lean: Iterate from Plan A to a Plan That Works. O′Reilly Media.
6. Müller, E. (2013). Getting to Plan B: Focusing on the Right Metrics for Your Business. Harvard Business Review.
7. Eddleston, K. A., u0026 Katz, J. A. (2007). Entrepreneurial Orientation, Demographic Characteristics, and Small Business Performance. Journal of Business Venturing, 22(2), 216-230.
8. Lumpkin, G. T., u0026 Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Firm Performance. Journal of Business Venturing, 11(1), 43-57.
9. Ireland, R. D., Hitt, M. A., u0026 Sirmon, D. G. (2003). A Model of Strategic Entrepreneurship: Knowledge Development and Increased Resource Commitments through Strategic Renewal. Academy of Management Review, 28(1), 67-84.
10. Hisrich, R. D., u0026 Kearney, J. (2013). Technology Startups: Building a Successful High-Growth Business. McGraw-Hill Education.
11. HBR′s 10 Must Reads on Strategy (2016). Harvard Business Review.
12. Govindarajan, V., u0026 Trimble, C. (2012). The Other Side of Innovation: Solving the Execution Challenge. Harvard Business Press.
13. Kaplan, R. S., u0026 Norton, D. P. (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business School Press.
14. Kim, W. C., u0026 Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review.
15. Moore, G. A. (2002). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. HarperBusiness.
16. Birchall, D., u0026 Tuff, G. (2013). The Granularity of Growth. McKinsey u0026 Company.
17. McGrath, R. G. (2013). The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Harvard Business Review.
18. McChrystal, S. (2015). Team of Teams: New Rules of Engagement in a Complex World. Portfolio.
19. Laloux, F. (2014). Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness. Nelson Parker.
20. Schein, E. H. (2017). Humble Inquiry: The Gentle Art of Asking Instead of Telling. Berrett-Koehler Publishers.
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