Are you tired of the time-consuming and tedious process of manually creating campaigns for your Email Campaigns needs? Look no further, because our Lifecycle Email in Email Campaigns Knowledge Base is here to revolutionize the way you do business!
Our comprehensive dataset contains 1554 pre-loaded Lifecycle Email that are prioritized according to urgency and scope.
This means that by simply asking the most important questions, you can get results that meet your specific needs quickly and efficiently.
But what sets us apart from our competitors and alternatives? Our Lifecycle Email in Email Campaigns Knowledge Base is designed specifically for professionals like you who value their time and want an easy-to-use solution.
It′s perfect for businesses of all sizes and industries, making it a versatile and necessary tool for any organization.
Not only is our product affordable and DIY-friendly, but it also offers unparalleled benefits.
Say goodbye to the hassle of manually creating campaigns and hello to increased productivity and accuracy.
Our customers have reported significant time and cost savings after implementing our Lifecycle Email in Email Campaigns.
Don′t just take our word for it, check out our real-life case studies and see the results for yourself.
We understand that every business is unique, and that′s why our Lifecycle Email in Email Campaigns Knowledge Base offers a variety of solutions to cater to your specific needs.
Our product is continuously updated and improved, so you can rest assured that you′re getting the most up-to-date and efficient campaigns.
Still not convinced? We′ve done extensive research on Lifecycle Email in Email Campaigns and can confidently say that our product outperforms the competition.
With our knowledge base, you no longer have to spend valuable time and resources on trial and error to find the right campaigns for your business.
In summary, our Lifecycle Email in Email Campaigns Knowledge Base offers a one-stop solution for all your Email Campaigns needs.
It′s cost-effective, time-saving, and designed specifically for professionals like you.
Don′t waste any more time manually creating campaigns, let us help you streamline your processes and propel your business to success.
Try it out today!
What type of automated, event triggered, lifecycle email messages does your organization deploy? What is your organizations approach to email design for segmented, automated, and transactional emails? Why are the response rates of your direct marketing campaigns often lower than expected?
Lifecycle Email
Lifecycle Email are pre-scheduled and triggered by specific events or actions, such as a new subscriber or an abandoned cart, in order to send targeted and personalized email messages during a customer′s lifecycle.
1. Automated welcome emails: Sends a personalized message to new customers, improving engagement and nurturing the relationship.
2. Abandoned cart emails: Reminds customers of items left in their cart, increasing sales and reducing lost revenue.
3. Renewal reminder emails: Notifies customers of expiring subscriptions or services, increasing retention rates and revenue.
4. Birthday/anniversary emails: Celebrates special occasions for customers, improving customer satisfaction and loyalty.
5. Up-sell/cross-sell emails: Recommends related products or services based on customer′s purchase history, increasing sales and revenue.
6. Feedback/survey emails: Gathers feedback from customers to improve service and identify areas for growth.
7. Event triggered emails: Sends automated messages based on a specific action or event, providing timely and relevant communication.
8. Personalized email content: Customizes email messages with relevant information based on customer data, improving engagement and conversions.
9. Drip campaigns: Sends a series of automated emails to nurture leads and guide them through the sales funnel.
10. Scheduled maintenance/service reminders: Notifies customers of upcoming maintenance or service appointments, improving customer satisfaction and retention.
CONTROL QUESTION: What type of automated, event triggered, lifecycle email messages does the organization deploy?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
The goal for Lifecycle Email for 10 years from now is to have a comprehensive and highly effective system of event triggered, lifecycle email messages that are deployed across all aspects of the organization. These messages will be tailored to each individual recipient and triggered by specific events and actions, such as website interactions, purchase behavior, and engagement levels.
The automated campaign system will be integrated with the organization′s customer relationship management (CRM) platform, allowing for personalized and targeted messaging based on customer data. It will also utilize advanced artificial intelligence and machine learning technologies to continuously analyze and optimize the effectiveness of each email message.
Some of the key types of automated emails that will be deployed by the organization include:
1. Welcome Emails: A series of personalized emails sent to new subscribers or customers, introducing them to the organization′s products or services and providing helpful resources.
2. Abandoned Cart Emails: Automatically triggered when a customer adds items to their cart but does not complete the purchase, these emails will remind and incentivize them to complete the transaction.
3. Birthday/Anniversary Emails: Celebrating important milestones with customers through personalized emails, which can include special offers or discounts, will help strengthen the organization′s relationship with them.
4. Re-engagement Emails: Sent to inactive subscribers or customers, these emails will encourage them to re-engage with the organization′s brand and offer incentives or personalized recommendations to pique their interest.
5. Loyalty/Reward Emails: For loyal customers, the organization will deploy automated emails that thank them for their support and offer exclusive rewards or benefits to keep them engaged.
6. Product/Service Recommendation Emails: Based on the customer′s past purchases, browsing history, and preferences, these emails will recommend relevant products or services, increasing the chances of conversion.
7. Event/Transaction Confirmation Emails: Automated emails will be sent to confirm event registrations or purchases, providing customers with all the necessary details and ensuring a positive experience.
Overall, the goal is to have a highly advanced and personalized automated campaign system that seamlessly integrates with the organization′s overall marketing strategy and delivers impressive results in terms of customer engagement, conversion rates, and customer lifetime value.
"The prioritized recommendations in this dataset have revolutionized the way I approach my projects. It`s a comprehensive resource that delivers results. I couldn`t be more satisfied!"
Case Study: Lifecycle Email for XYZ Company
Synopsis of the Client Situation:
XYZ Company is a medium-sized retail brand that specializes in selling clothing, accessories, and home décor items. The company has seen significant growth in the past few years, thanks to its unique product offerings, competitive pricing, and effective marketing strategies. However, with the increase in competition and changing consumer behavior, the company has witnessed a decline in customer engagement and retention. To combat this issue, the company has decided to invest in Lifecycle Email to improve the effectiveness of its email marketing efforts.
Consulting Methodology:
To address the client′s concerns, our consulting team followed a three-step methodology:
1. Assessment of Current Email Marketing Strategy: We conducted a thorough analysis of the existing email marketing strategy of XYZ Company. This included reviewing their email list segmentation, email content, frequency, and overall performance.
2. Identification of Triggers and Lifecycle Stages: Based on our assessment, we identified triggers and lifecycle stages that had the potential for automation. This involved analyzing customer behavior data, abandoned cart rates, purchase history, and website engagement.
3. Development and Implementation of Lifecycle Email: Using a combination of best practices, industry benchmarks, and our expertise, we developed and implemented a series of event-triggered, lifecycle email messages for XYZ Company.
Deliverables:
As a result of our consulting engagement, we delivered the following:
1. Automated Campaign Strategy: A comprehensive strategy document that outlined the triggers, lifecycle stages, and email messages to be deployed.
2. Automated Email Templates: Customized email templates designed for each lifecycle stage, including welcome emails, abandoned cart emails, and re-engagement emails.
3. Implementation Plan: A detailed plan that outlined the steps needed to integrate the Lifecycle Email with the client′s existing email marketing platform.
4. Reporting and Monitoring Framework: A framework to track and measure the performance of the Lifecycle Email, which included key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.
Implementation Challenges:
During the implementation phase, our consulting team faced several challenges, including:
1. Data Integration: Integrating customer data from various sources and systems was a major challenge. It required working closely with the client′s IT team to ensure a seamless flow of data between the different platforms.
2. Personalization: Creating personalized email messages for each lifecycle stage and trigger was time-consuming and required a significant amount of effort from our team.
3. Timing and Frequency: Determining the right timing and frequency for each automated email message was a critical factor, as it could significantly impact the engagement and response rates.
KPIs and Management Considerations:
The success of our engagement was measured through the following KPIs:
1. Open Rates: The percentage of emails that were opened by recipients.
2. Click-through Rates (CTR): The percentage of recipients who clicked on a link within the email.
3. Conversion Rates: The percentage of customers who completed a desired action, such as making a purchase, after receiving an email.
4. Revenue Generated: Total sales attributed to the Lifecycle Email.
5. Return on Investment (ROI): The ratio of revenue generated to the cost of implementing the Lifecycle Email.
By the end of our engagement, we were able to achieve the following results:
1. An increase in open rates by 20%, indicating improved customer engagement.
2. A 15% increase in CTRs, resulting in higher website traffic and conversions.
3. A significant improvement in conversion rates, with a 25% increase in the number of customers completing a purchase or desired action.
4. A 30% increase in revenue generated directly from the Lifecycle Email.
5. An impressive ROI of 8:1, proving the effectiveness and success of the Lifecycle Email in driving revenue for XYZ Company.
Management considerations for implementing and managing the Lifecycle Email included:
1. Regular Monitoring and Reporting: Continuously tracking and analyzing KPIs associated with the Lifecycle Email to identify any areas for improvement.
2. Personalization and Segmentation: Constantly refining and personalizing email messages based on customer data and behavior to improve engagement rates.
3. Email List Maintenance: Regularly cleaning and maintaining email lists to ensure effective delivery of automated emails to active and engaged subscribers.
4. Innovation and Adaptation: Staying up-to-date with industry best practices and emerging trends to refine and improve the Lifecycle Email.
Conclusion:
Through our consulting engagement, XYZ Company was able to successfully implement and deploy automated, event-triggered, lifecycle email messages that enhanced customer engagement, retention, and revenue generation. Our methodology, combined with regular monitoring and reporting, ensured the ongoing success and effectiveness of the Lifecycle Email. This case study highlights the importance of utilizing Lifecycle Email in today′s competitive market to improve customer engagement and drive revenue growth.
Our comprehensive dataset contains 1554 pre-loaded Lifecycle Email that are prioritized according to urgency and scope.
This means that by simply asking the most important questions, you can get results that meet your specific needs quickly and efficiently.
But what sets us apart from our competitors and alternatives? Our Lifecycle Email in Email Campaigns Knowledge Base is designed specifically for professionals like you who value their time and want an easy-to-use solution.
It′s perfect for businesses of all sizes and industries, making it a versatile and necessary tool for any organization.
Not only is our product affordable and DIY-friendly, but it also offers unparalleled benefits.
Say goodbye to the hassle of manually creating campaigns and hello to increased productivity and accuracy.
Our customers have reported significant time and cost savings after implementing our Lifecycle Email in Email Campaigns.
Don′t just take our word for it, check out our real-life case studies and see the results for yourself.
We understand that every business is unique, and that′s why our Lifecycle Email in Email Campaigns Knowledge Base offers a variety of solutions to cater to your specific needs.
Our product is continuously updated and improved, so you can rest assured that you′re getting the most up-to-date and efficient campaigns.
Still not convinced? We′ve done extensive research on Lifecycle Email in Email Campaigns and can confidently say that our product outperforms the competition.
With our knowledge base, you no longer have to spend valuable time and resources on trial and error to find the right campaigns for your business.
In summary, our Lifecycle Email in Email Campaigns Knowledge Base offers a one-stop solution for all your Email Campaigns needs.
It′s cost-effective, time-saving, and designed specifically for professionals like you.
Don′t waste any more time manually creating campaigns, let us help you streamline your processes and propel your business to success.
Try it out today!
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1554 prioritized Lifecycle Email requirements. - Extensive coverage of 183 Lifecycle Email topic scopes.
- In-depth analysis of 183 Lifecycle Email step-by-step solutions, benefits, BHAGs.
- Detailed examination of 183 Lifecycle Email case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Billing Software, Escrow Services, Fulfillment Services, Approval Workflows, Corporate Training, Payment Processing, Outsourcing Billing, Fraud Alerts, Room Service, Payment Reminders, Time And Materials, Time Tracking, Risk Management, Medical Services, Billable Hours, Service Level Agreements, Prescription Drugs, Job Costing, Attorney Services, Orthodontic Treatment, ERP Integration, Online Payments, Client Satisfaction Surveys, Dental Services, Entertainment Services, Supplier Invoicing, Government Contracts, Event Tickets, Billing Accuracy, Disaster Recovery, Property Surveys, Storage Fees, New Client Setup, Professional Speaking, Budget Planning, Graphic Design, Home Inspections, Daily Rate, Account Management, Tax Preparation, Network Maintenance, Project Based Billing, Terms And Conditions, Appraisal Fees, Insurance Claims, Client Portal, Doctor Visits, Catering Services, Package Pricing, Tiered Plans, Event Production, Lab Testing, Project Management, Overtime Charges, Lifestyle Management, Group Classes, Domain Registration, College Prep, Personal Training, Financial Metrics, Menu Pricing, Purchase Orders, Data Storage, Dispute Resolution, Concert Production, Event Coverage, Insurance Premiums, Order Processing, IT Consulting, Conference Fees, Labor Charges, Packaging Shipping, Inventory Management, Tenant Charges, Time Based Billing, Customer Onboarding, Employee Development, Employee Benefits, Subscription Services, Collections Agency, Small Transactions, Bidding Process, Long Distance Charges, Pricing Strategy, Property Management, IT Support, Athletic Events, Coaching Sessions, Editing Services, Legal Billing, Point Of Sale Systems, Offshore Providers, Dog Walking, Social Media Marketing, Printing Services, Bundle Offers, Industry Standards, Financial Management, Expense Tracking, Cash Flow Management, Content Creation, Electronic Billing, Service Contracts, Personal Services, Flat Fees, Litigation Support, Expert Advice, Late Fees, Grooming Services, Email Marketing, ACH Payments, Third Party Billing, Accounts Payable, Shipment Tracking, Feedback Management, Travel Expenses, Hourly Rates, Liability Insurance, Administrative Fees, Software Development, Waste Management, Fines Fees, Auto Billing, Food And Beverage, Milestone Payments, Task Tracking, Debt Collection, Reporting Analytics, Contract Agreements, Third Party Payment, Credit Monitoring, Moving Services, Consulting Services, Invoicing Systems, Exchange Rates, Home Repairs, Referral Programs, Fitness Training, Interior Design, Premium Channels, Environmental Services, Educational Services, Compliance Regulations, Charitable Organizations, Identity Protection, Credit Card Payments, Home Cleaning, Improvement Strategies, Payment Terms, Lifecycle Email, Competitive Analysis, Performance Metrics, Childcare Services, Sales Tax, Payroll Services, Backup Services, Vendor Management, Real Estate Services, Help Desk Services, Customer Self Service, Leadership Programs, Accounting Services, Event Planning, Legal Services, Technology Services, Pharmacy Services, Billable Expenses, Private Transportation, Legal Documents, Web Design, Work Order Management, Digital Advertising, Tax Considerations, Facial Services, Web Hosting, List Management, Phone Services, Construction Projects, Email Campaigns, Disability Coverage, Renewable Energy, Translation Services, Cancellation Policy
Lifecycle Email Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Lifecycle Email
Lifecycle Email are pre-scheduled and triggered by specific events or actions, such as a new subscriber or an abandoned cart, in order to send targeted and personalized email messages during a customer′s lifecycle.
1. Automated welcome emails: Sends a personalized message to new customers, improving engagement and nurturing the relationship.
2. Abandoned cart emails: Reminds customers of items left in their cart, increasing sales and reducing lost revenue.
3. Renewal reminder emails: Notifies customers of expiring subscriptions or services, increasing retention rates and revenue.
4. Birthday/anniversary emails: Celebrates special occasions for customers, improving customer satisfaction and loyalty.
5. Up-sell/cross-sell emails: Recommends related products or services based on customer′s purchase history, increasing sales and revenue.
6. Feedback/survey emails: Gathers feedback from customers to improve service and identify areas for growth.
7. Event triggered emails: Sends automated messages based on a specific action or event, providing timely and relevant communication.
8. Personalized email content: Customizes email messages with relevant information based on customer data, improving engagement and conversions.
9. Drip campaigns: Sends a series of automated emails to nurture leads and guide them through the sales funnel.
10. Scheduled maintenance/service reminders: Notifies customers of upcoming maintenance or service appointments, improving customer satisfaction and retention.
CONTROL QUESTION: What type of automated, event triggered, lifecycle email messages does the organization deploy?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
The goal for Lifecycle Email for 10 years from now is to have a comprehensive and highly effective system of event triggered, lifecycle email messages that are deployed across all aspects of the organization. These messages will be tailored to each individual recipient and triggered by specific events and actions, such as website interactions, purchase behavior, and engagement levels.
The automated campaign system will be integrated with the organization′s customer relationship management (CRM) platform, allowing for personalized and targeted messaging based on customer data. It will also utilize advanced artificial intelligence and machine learning technologies to continuously analyze and optimize the effectiveness of each email message.
Some of the key types of automated emails that will be deployed by the organization include:
1. Welcome Emails: A series of personalized emails sent to new subscribers or customers, introducing them to the organization′s products or services and providing helpful resources.
2. Abandoned Cart Emails: Automatically triggered when a customer adds items to their cart but does not complete the purchase, these emails will remind and incentivize them to complete the transaction.
3. Birthday/Anniversary Emails: Celebrating important milestones with customers through personalized emails, which can include special offers or discounts, will help strengthen the organization′s relationship with them.
4. Re-engagement Emails: Sent to inactive subscribers or customers, these emails will encourage them to re-engage with the organization′s brand and offer incentives or personalized recommendations to pique their interest.
5. Loyalty/Reward Emails: For loyal customers, the organization will deploy automated emails that thank them for their support and offer exclusive rewards or benefits to keep them engaged.
6. Product/Service Recommendation Emails: Based on the customer′s past purchases, browsing history, and preferences, these emails will recommend relevant products or services, increasing the chances of conversion.
7. Event/Transaction Confirmation Emails: Automated emails will be sent to confirm event registrations or purchases, providing customers with all the necessary details and ensuring a positive experience.
Overall, the goal is to have a highly advanced and personalized automated campaign system that seamlessly integrates with the organization′s overall marketing strategy and delivers impressive results in terms of customer engagement, conversion rates, and customer lifetime value.
Customer Testimonials:
"The prioritized recommendations in this dataset have revolutionized the way I approach my projects. It`s a comprehensive resource that delivers results. I couldn`t be more satisfied!"
"I can`t speak highly enough of this dataset. The prioritized recommendations have transformed the way I approach projects, making it easier to identify key actions. A must-have for data enthusiasts!"
"Since using this dataset, my customers are finding the products they need faster and are more likely to buy them. My average order value has increased significantly."
Lifecycle Email Case Study/Use Case example - How to use:
Case Study: Lifecycle Email for XYZ Company
Synopsis of the Client Situation:
XYZ Company is a medium-sized retail brand that specializes in selling clothing, accessories, and home décor items. The company has seen significant growth in the past few years, thanks to its unique product offerings, competitive pricing, and effective marketing strategies. However, with the increase in competition and changing consumer behavior, the company has witnessed a decline in customer engagement and retention. To combat this issue, the company has decided to invest in Lifecycle Email to improve the effectiveness of its email marketing efforts.
Consulting Methodology:
To address the client′s concerns, our consulting team followed a three-step methodology:
1. Assessment of Current Email Marketing Strategy: We conducted a thorough analysis of the existing email marketing strategy of XYZ Company. This included reviewing their email list segmentation, email content, frequency, and overall performance.
2. Identification of Triggers and Lifecycle Stages: Based on our assessment, we identified triggers and lifecycle stages that had the potential for automation. This involved analyzing customer behavior data, abandoned cart rates, purchase history, and website engagement.
3. Development and Implementation of Lifecycle Email: Using a combination of best practices, industry benchmarks, and our expertise, we developed and implemented a series of event-triggered, lifecycle email messages for XYZ Company.
Deliverables:
As a result of our consulting engagement, we delivered the following:
1. Automated Campaign Strategy: A comprehensive strategy document that outlined the triggers, lifecycle stages, and email messages to be deployed.
2. Automated Email Templates: Customized email templates designed for each lifecycle stage, including welcome emails, abandoned cart emails, and re-engagement emails.
3. Implementation Plan: A detailed plan that outlined the steps needed to integrate the Lifecycle Email with the client′s existing email marketing platform.
4. Reporting and Monitoring Framework: A framework to track and measure the performance of the Lifecycle Email, which included key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.
Implementation Challenges:
During the implementation phase, our consulting team faced several challenges, including:
1. Data Integration: Integrating customer data from various sources and systems was a major challenge. It required working closely with the client′s IT team to ensure a seamless flow of data between the different platforms.
2. Personalization: Creating personalized email messages for each lifecycle stage and trigger was time-consuming and required a significant amount of effort from our team.
3. Timing and Frequency: Determining the right timing and frequency for each automated email message was a critical factor, as it could significantly impact the engagement and response rates.
KPIs and Management Considerations:
The success of our engagement was measured through the following KPIs:
1. Open Rates: The percentage of emails that were opened by recipients.
2. Click-through Rates (CTR): The percentage of recipients who clicked on a link within the email.
3. Conversion Rates: The percentage of customers who completed a desired action, such as making a purchase, after receiving an email.
4. Revenue Generated: Total sales attributed to the Lifecycle Email.
5. Return on Investment (ROI): The ratio of revenue generated to the cost of implementing the Lifecycle Email.
By the end of our engagement, we were able to achieve the following results:
1. An increase in open rates by 20%, indicating improved customer engagement.
2. A 15% increase in CTRs, resulting in higher website traffic and conversions.
3. A significant improvement in conversion rates, with a 25% increase in the number of customers completing a purchase or desired action.
4. A 30% increase in revenue generated directly from the Lifecycle Email.
5. An impressive ROI of 8:1, proving the effectiveness and success of the Lifecycle Email in driving revenue for XYZ Company.
Management considerations for implementing and managing the Lifecycle Email included:
1. Regular Monitoring and Reporting: Continuously tracking and analyzing KPIs associated with the Lifecycle Email to identify any areas for improvement.
2. Personalization and Segmentation: Constantly refining and personalizing email messages based on customer data and behavior to improve engagement rates.
3. Email List Maintenance: Regularly cleaning and maintaining email lists to ensure effective delivery of automated emails to active and engaged subscribers.
4. Innovation and Adaptation: Staying up-to-date with industry best practices and emerging trends to refine and improve the Lifecycle Email.
Conclusion:
Through our consulting engagement, XYZ Company was able to successfully implement and deploy automated, event-triggered, lifecycle email messages that enhanced customer engagement, retention, and revenue generation. Our methodology, combined with regular monitoring and reporting, ensured the ongoing success and effectiveness of the Lifecycle Email. This case study highlights the importance of utilizing Lifecycle Email in today′s competitive market to improve customer engagement and drive revenue growth.
Security and Trust:
- Secure checkout with SSL encryption Visa, Mastercard, Apple Pay, Google Pay, Stripe, Paypal
- Money-back guarantee for 30 days
- Our team is available 24/7 to assist you - support@theartofservice.com
About the Authors: Unleashing Excellence: The Mastery of Service Accredited by the Scientific Community
Immerse yourself in the pinnacle of operational wisdom through The Art of Service`s Excellence, now distinguished with esteemed accreditation from the scientific community. With an impressive 1000+ citations, The Art of Service stands as a beacon of reliability and authority in the field.Our dedication to excellence is highlighted by meticulous scrutiny and validation from the scientific community, evidenced by the 1000+ citations spanning various disciplines. Each citation attests to the profound impact and scholarly recognition of The Art of Service`s contributions.
Embark on a journey of unparalleled expertise, fortified by a wealth of research and acknowledgment from scholars globally. Join the community that not only recognizes but endorses the brilliance encapsulated in The Art of Service`s Excellence. Enhance your understanding, strategy, and implementation with a resource acknowledged and embraced by the scientific community.
Embrace excellence. Embrace The Art of Service.
Your trust in us aligns you with prestigious company; boasting over 1000 academic citations, our work ranks in the top 1% of the most cited globally. Explore our scholarly contributions at: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=blokdyk
About The Art of Service:
Our clients seek confidence in making risk management and compliance decisions based on accurate data. However, navigating compliance can be complex, and sometimes, the unknowns are even more challenging.
We empathize with the frustrations of senior executives and business owners after decades in the industry. That`s why The Art of Service has developed Self-Assessment and implementation tools, trusted by over 100,000 professionals worldwide, empowering you to take control of your compliance assessments. With over 1000 academic citations, our work stands in the top 1% of the most cited globally, reflecting our commitment to helping businesses thrive.
Founders:
Gerard Blokdyk
LinkedIn: https://www.linkedin.com/in/gerardblokdijk/
Ivanka Menken
LinkedIn: https://www.linkedin.com/in/ivankamenken/
