Skip to main content
Mastering Competitive Intelligence; A Step-by-Step Guide to Analyzing and Outperforming Your Competitors

Mastering Competitive Intelligence; A Step-by-Step Guide to Analyzing and Outperforming Your Competitors

USD211.69
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
Adding to cart… The item has been added

Mastering Competitive Intelligence: A Step-by-Step Guide to Analyzing and Outperforming Your Competitors



Course Overview

In this comprehensive course, you'll learn the skills and strategies needed to analyze and outperform your competitors. Through interactive lessons, hands-on projects, and real-world applications, you'll gain the expertise to stay ahead in the competitive landscape.



Course Features

  • Interactive and Engaging: Participate in interactive lessons, discussions, and hands-on projects to stay engaged and motivated.
  • Comprehensive and Personalized: Get access to a comprehensive curriculum that's tailored to your needs and goals.
  • Up-to-date and Practical: Learn from expert instructors who bring real-world experience and up-to-date knowledge to the course.
  • Real-world Applications: Apply your learning to real-world scenarios and case studies to reinforce your understanding.
  • High-quality Content: Enjoy high-quality video lessons, interactive quizzes, and downloadable resources.
  • Expert Instructors: Learn from experienced instructors who are experts in competitive intelligence.
  • Certification: Receive a certificate upon completion, issued by The Art of Service.
  • Flexible Learning: Access the course on your own schedule, from any device, and at your own pace.
  • User-friendly and Mobile-accessible: Navigate the course easily on your desktop, tablet, or mobile device.
  • Community-driven: Join a community of like-minded professionals to network, share ideas, and learn from each other.
  • Actionable Insights: Gain actionable insights and practical strategies to apply to your work immediately.
  • Hands-on Projects: Work on hands-on projects to reinforce your learning and gain practical experience.
  • Bite-sized Lessons: Learn in bite-sized lessons that fit your busy schedule.
  • Lifetime Access: Enjoy lifetime access to the course materials and updates.
  • Gamification and Progress Tracking: Track your progress, earn badges, and compete with peers to stay motivated.


Course Outline

Module 1: Introduction to Competitive Intelligence

  • Defining Competitive Intelligence
  • Understanding the Importance of Competitive Intelligence
  • Identifying Key Competitors
  • Setting Up a Competitive Intelligence Function

Module 2: Market Analysis and Research

  • Conducting Market Research
  • Analyzing Market Trends and Patterns
  • Identifying Market Gaps and Opportunities
  • Using Social Media for Market Research

Module 3: Competitor Analysis

  • Conducting Competitor Research
  • Analyzing Competitor Strengths and Weaknesses
  • Identifying Competitor Strategies and Tactics
  • Using Competitor Intelligence to Inform Business Decisions

Module 4: Product and Service Analysis

  • Conducting Product and Service Research
  • Analyzing Product and Service Features and Benefits
  • Identifying Product and Service Gaps and Opportunities
  • Using Product and Service Intelligence to Inform Business Decisions

Module 5: Financial Analysis

  • Conducting Financial Research
  • Analyzing Financial Statements and Reports
  • Identifying Financial Strengths and Weaknesses
  • Using Financial Intelligence to Inform Business Decisions

Module 6: Operational Analysis

  • Conducting Operational Research
  • Analyzing Operational Processes and Systems
  • Identifying Operational Strengths and Weaknesses
  • Using Operational Intelligence to Inform Business Decisions

Module 7: Management and Organization Analysis

  • Conducting Management and Organization Research
  • Analyzing Management and Organization Structures
  • Identifying Management and Organization Strengths and Weaknesses
  • Using Management and Organization Intelligence to Inform Business Decisions

Module 8: Technology and Innovation Analysis

  • Conducting Technology and Innovation Research
  • Analyzing Technology and Innovation Trends and Patterns
  • Identifying Technology and Innovation Gaps and Opportunities
  • Using Technology and Innovation Intelligence to Inform Business Decisions

Module 9: Competitive Strategy and Planning

  • Developing a Competitive Strategy
  • Conducting Competitive Planning
  • Identifying Competitive Opportunities and Threats
  • Using Competitive Intelligence to Inform Strategic Decisions

Module 10: Implementation and Execution

  • Implementing Competitive Intelligence
  • Executing Competitive Strategy
  • Monitoring and Evaluating Competitive Performance
  • Using Competitive Intelligence to Drive Business Results


Certificate of Completion

Upon completing the course, you'll receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise in competitive intelligence and can be showcased to employers, clients, or partners.

,
!