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Mastering Digital Marketing Strategy; A Data-Driven Approach to Boosting Brand Engagement and Conversion

Mastering Digital Marketing Strategy; A Data-Driven Approach to Boosting Brand Engagement and Conversion

USD211.54
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Digital Marketing Strategy: A Data-Driven Approach to Boosting Brand Engagement and Conversion



Course Overview

In this comprehensive and interactive course, you'll learn the latest digital marketing strategies and techniques to boost brand engagement and conversion. With a focus on data-driven approaches, you'll gain the skills and knowledge to develop and execute effective digital marketing campaigns that drive real results.



Course Highlights

  • Interactive and engaging learning experience
  • Comprehensive curriculum covering 80+ topics
  • Personalized learning with expert instructors
  • Up-to-date and practical content with real-world applications
  • High-quality content and expert instruction
  • Certificate of Completion issued by The Art of Service
  • Flexible learning with lifetime access
  • User-friendly and mobile-accessible platform
  • Community-driven with actionable insights and hands-on projects
  • Bite-sized lessons and gamification to enhance learning
  • Progress tracking and support


Course Curriculum

Module 1: Digital Marketing Fundamentals

  • Defining digital marketing and its importance
  • Understanding the digital marketing landscape
  • Key digital marketing channels and tactics
  • Measuring digital marketing success

Module 2: Data-Driven Marketing

  • Introduction to data-driven marketing
  • Understanding data types and sources
  • Collecting and analyzing data
  • Using data to inform marketing decisions

Module 3: Content Marketing Strategy

  • Defining content marketing and its benefits
  • Developing a content marketing strategy
  • Creating and curating content
  • Distributing and promoting content

Module 4: Email Marketing

  • Introduction to email marketing
  • Building and segmenting email lists
  • Creating effective email campaigns
  • Measuring and optimizing email marketing

Module 5: Social Media Marketing

  • Introduction to social media marketing
  • Understanding social media platforms and audiences
  • Developing a social media marketing strategy
  • Creating and curating social media content

Module 6: Search Engine Optimization (SEO)

  • Introduction to SEO and its importance
  • Understanding search engines and algorithms
  • Keyword research and optimization
  • On-page and off-page optimization

Module 7: Paid Advertising

  • Introduction to paid advertising
  • Understanding ad formats and channels
  • Developing a paid advertising strategy
  • Creating and targeting ads

Module 8: Mobile Marketing

  • Introduction to mobile marketing
  • Understanding mobile devices and behaviors
  • Developing a mobile marketing strategy
  • Creating and optimizing mobile content

Module 9: Analytics and Reporting

  • Introduction to analytics and reporting
  • Understanding metrics and KPIs
  • Collecting and analyzing data
  • Creating and presenting reports

Module 10: Strategy and Planning

  • Developing a comprehensive digital marketing strategy
  • Setting goals and objectives
  • Creating a budget and resource plan
  • Launching and executing the strategy


Certificate of Completion

Upon completing the course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise and commitment to digital marketing and can be showcased to employers, clients, or partners.



Flexible Learning

This course is designed to be flexible and accommodating to your schedule. With lifetime access, you can complete the course at your own pace and revisit materials as needed.



Expert Instructors

Our expert instructors have extensive experience in digital marketing and are dedicated to providing personalized support and guidance throughout the course.



Community-Driven

Join a community of like-minded professionals and stay connected with instructors and peers through our online platform.



Actionable Insights

Gain practical and actionable insights that can be applied to real-world marketing challenges and opportunities.



Hands-on Projects

Complete hands-on projects and exercises to reinforce learning and develop skills.



Bite-Sized Lessons

Learn in bite-sized lessons that are easy to digest and fit into your busy schedule.



Gamification

Engage with interactive elements, quizzes, and challenges that make learning fun and engaging.



Progress Tracking

Track your progress and stay motivated with our user-friendly platform.

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