Mastering Google Marketing Platform: Unlocking ROI-Driven Advertising Strategies
Course Overview This comprehensive course is designed to help you master the Google Marketing Platform and unlock ROI-driven advertising strategies. With a focus on interactive and engaging learning, you'll gain the skills and knowledge needed to succeed in the world of digital marketing.
Course Highlights - Interactive and engaging learning experience
- Comprehensive curriculum covering all aspects of the Google Marketing Platform
- Personalized learning experience with expert instructors
- Up-to-date and practical training with real-world applications
- High-quality content and hands-on projects
- Certificate issued by The Art of Service upon completion
- Flexible learning with lifetime access and mobile accessibility
- Community-driven with gamification and progress tracking
Course Outline Module 1: Introduction to the Google Marketing Platform
- Overview of the Google Marketing Platform
- Understanding the different components of the platform
- Setting up and navigating the platform
- Understanding the benefits of using the Google Marketing Platform
Module 2: Google Ads Fundamentals
- Introduction to Google Ads
- Understanding ad formats and targeting options
- Creating and managing ad campaigns
- Understanding ad pricing and bidding strategies
Module 3: Google Analytics Fundamentals
- Introduction to Google Analytics
- Understanding data collection and analysis
- Creating and managing analytics reports
- Understanding audience segmentation and targeting
Module 4: Google Tag Manager Fundamentals
- Introduction to Google Tag Manager
- Understanding tag management and deployment
- Creating and managing tags and triggers
- Understanding data layer and event tracking
Module 5: Google Optimize Fundamentals
- Introduction to Google Optimize
- Understanding A/B testing and experimentation
- Creating and managing experiments
- Understanding data analysis and interpretation
Module 6: Google Data Studio Fundamentals
- Introduction to Google Data Studio
- Understanding data visualization and reporting
- Creating and managing reports and dashboards
- Understanding data sources and connectors
Module 7: Advanced Google Ads Strategies
- Advanced ad targeting and segmentation
- Understanding ad extensions and formats
- Creating and managing advanced ad campaigns
- Understanding ad optimization and automation
Module 8: Advanced Google Analytics Strategies
- Advanced data analysis and interpretation
- Understanding audience segmentation and targeting
- Creating and managing advanced analytics reports
- Understanding data integration and fusion
Module 9: Advanced Google Tag Manager Strategies
- Advanced tag management and deployment
- Understanding data layer and event tracking
- Creating and managing advanced tags and triggers
- Understanding tag optimization and automation
Module 10: Advanced Google Optimize Strategies
- Advanced A/B testing and experimentation
- Understanding data analysis and interpretation
- Creating and managing advanced experiments
- Understanding experiment optimization and automation
Module 11: Advanced Google Data Studio Strategies
- Advanced data visualization and reporting
- Understanding data sources and connectors
- Creating and managing advanced reports and dashboards
- Understanding data storytelling and presentation
Module 12: ROI-Driven Advertising Strategies
- Understanding ROI-driven advertising
- Creating and managing ROI-driven ad campaigns
- Understanding ad optimization and automation
- Understanding data analysis and interpretation
Module 13: Case Studies and Real-World Applications
- Real-world case studies and examples
- Understanding how to apply course concepts to real-world scenarios
- Creating and managing real-world ad campaigns
- Understanding data analysis and interpretation
Module 14: Final Project and Certification
- Final project and presentation
- Understanding how to apply course concepts to real-world scenarios
- Certificate issued by The Art of Service upon completion
- Lifetime access to course materials and community
Course Format - Interactive and engaging video lessons
- Hands-on projects and activities
- Downloadable resources and templates
- Private online community and discussion forum
- Lifetime access to course materials
- Mobile accessibility and flexible learning
Course Prerequisites - Basic understanding of digital marketing concepts
- Basic understanding of Google Marketing Platform components
- No prior experience with Google Marketing Platform required
Target Audience - Digital marketing professionals
- Google Marketing Platform users
- Business owners and entrepreneurs
- Marketing agencies and teams
- Anyone interested in learning about Google Marketing Platform
Course Duration Self-paced with lifetime access to course materials
Course Certification Certificate issued by The Art of Service upon completion,
- Interactive and engaging learning experience
- Comprehensive curriculum covering all aspects of the Google Marketing Platform
- Personalized learning experience with expert instructors
- Up-to-date and practical training with real-world applications
- High-quality content and hands-on projects
- Certificate issued by The Art of Service upon completion
- Flexible learning with lifetime access and mobile accessibility
- Community-driven with gamification and progress tracking
Course Outline Module 1: Introduction to the Google Marketing Platform
- Overview of the Google Marketing Platform
- Understanding the different components of the platform
- Setting up and navigating the platform
- Understanding the benefits of using the Google Marketing Platform
Module 2: Google Ads Fundamentals
- Introduction to Google Ads
- Understanding ad formats and targeting options
- Creating and managing ad campaigns
- Understanding ad pricing and bidding strategies
Module 3: Google Analytics Fundamentals
- Introduction to Google Analytics
- Understanding data collection and analysis
- Creating and managing analytics reports
- Understanding audience segmentation and targeting
Module 4: Google Tag Manager Fundamentals
- Introduction to Google Tag Manager
- Understanding tag management and deployment
- Creating and managing tags and triggers
- Understanding data layer and event tracking
Module 5: Google Optimize Fundamentals
- Introduction to Google Optimize
- Understanding A/B testing and experimentation
- Creating and managing experiments
- Understanding data analysis and interpretation
Module 6: Google Data Studio Fundamentals
- Introduction to Google Data Studio
- Understanding data visualization and reporting
- Creating and managing reports and dashboards
- Understanding data sources and connectors
Module 7: Advanced Google Ads Strategies
- Advanced ad targeting and segmentation
- Understanding ad extensions and formats
- Creating and managing advanced ad campaigns
- Understanding ad optimization and automation
Module 8: Advanced Google Analytics Strategies
- Advanced data analysis and interpretation
- Understanding audience segmentation and targeting
- Creating and managing advanced analytics reports
- Understanding data integration and fusion
Module 9: Advanced Google Tag Manager Strategies
- Advanced tag management and deployment
- Understanding data layer and event tracking
- Creating and managing advanced tags and triggers
- Understanding tag optimization and automation
Module 10: Advanced Google Optimize Strategies
- Advanced A/B testing and experimentation
- Understanding data analysis and interpretation
- Creating and managing advanced experiments
- Understanding experiment optimization and automation
Module 11: Advanced Google Data Studio Strategies
- Advanced data visualization and reporting
- Understanding data sources and connectors
- Creating and managing advanced reports and dashboards
- Understanding data storytelling and presentation
Module 12: ROI-Driven Advertising Strategies
- Understanding ROI-driven advertising
- Creating and managing ROI-driven ad campaigns
- Understanding ad optimization and automation
- Understanding data analysis and interpretation
Module 13: Case Studies and Real-World Applications
- Real-world case studies and examples
- Understanding how to apply course concepts to real-world scenarios
- Creating and managing real-world ad campaigns
- Understanding data analysis and interpretation
Module 14: Final Project and Certification
- Final project and presentation
- Understanding how to apply course concepts to real-world scenarios
- Certificate issued by The Art of Service upon completion
- Lifetime access to course materials and community
Course Format - Interactive and engaging video lessons
- Hands-on projects and activities
- Downloadable resources and templates
- Private online community and discussion forum
- Lifetime access to course materials
- Mobile accessibility and flexible learning
Course Prerequisites - Basic understanding of digital marketing concepts
- Basic understanding of Google Marketing Platform components
- No prior experience with Google Marketing Platform required
Target Audience - Digital marketing professionals
- Google Marketing Platform users
- Business owners and entrepreneurs
- Marketing agencies and teams
- Anyone interested in learning about Google Marketing Platform
Course Duration Self-paced with lifetime access to course materials
Course Certification Certificate issued by The Art of Service upon completion,
- Interactive and engaging video lessons
- Hands-on projects and activities
- Downloadable resources and templates
- Private online community and discussion forum
- Lifetime access to course materials
- Mobile accessibility and flexible learning
Course Prerequisites - Basic understanding of digital marketing concepts
- Basic understanding of Google Marketing Platform components
- No prior experience with Google Marketing Platform required
Target Audience - Digital marketing professionals
- Google Marketing Platform users
- Business owners and entrepreneurs
- Marketing agencies and teams
- Anyone interested in learning about Google Marketing Platform
Course Duration Self-paced with lifetime access to course materials
Course Certification Certificate issued by The Art of Service upon completion,
- Digital marketing professionals
- Google Marketing Platform users
- Business owners and entrepreneurs
- Marketing agencies and teams
- Anyone interested in learning about Google Marketing Platform