Are you flying blind with your marketing? Stop guessing and start *knowing*. Master Modern Marketing Metrics and unlock exponential growth for your business or career.
- Boost ROI by 30%: Identify and optimize your highest-performing channels.
- Increase Conversions by 20%: Laser-focus your efforts on what truly drives results.
- Land Your Dream Job: Become a data-driven marketing expert and stand out from the competition.
- Make Data-Backed Decisions: Confidently present strategic insights to executives and clients.
- Marketing Fundamentals & Frameworks: Establish a strong foundation, defining key marketing terminology and relevant frameworks to guide your data-driven approach.
- Attribution Modeling: Understand how different attribution models impact ROI reporting and choose the best model for your business goals.
- Website Analytics: Master Google Analytics and other tools to track user behavior, identify conversion bottlenecks, and optimize your website for maximum impact.
- Social Media Metrics: Go beyond vanity metrics and learn to measure the true value of your social media efforts.
- Email Marketing Metrics: Optimize your email campaigns for higher open rates, click-through rates, and conversions.
- SEO Metrics: Track your search engine rankings, organic traffic, and keyword performance to improve your SEO strategy.
- Paid Advertising Metrics: Maximize your ROI from paid advertising campaigns by tracking key metrics and making data-driven adjustments.
- Reporting & Visualization: Communicate your findings effectively with compelling reports and visualizations.