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Strategic Account Management; A Complete Guide

Strategic Account Management; A Complete Guide

$299.00
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Strategic Account Management: A Complete Guide



Course Overview

This comprehensive course is designed to equip you with the knowledge, skills, and expertise needed to excel in Strategic Account Management. With a focus on real-world applications, interactive learning, and expert instruction, you'll gain the confidence and competence to drive business growth and success.



Course Highlights

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date content
  • Personalized learning approach
  • Practical, real-world applications
  • High-quality content and expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning schedule and user-friendly platform
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking features


Course Outline

Module 1: Introduction to Strategic Account Management

  • Defining Strategic Account Management
  • Understanding the importance of Strategic Account Management
  • Key principles and concepts
  • Benefits and challenges of Strategic Account Management

Module 2: Understanding Your Customers

  • Customer needs and expectations
  • Customer segmentation and profiling
  • Building customer relationships
  • Effective communication and negotiation skills

Module 3: Developing a Strategic Account Plan

  • Defining account goals and objectives
  • Conducting a competitor analysis
  • Identifying opportunities and threats
  • Developing a comprehensive account plan

Module 4: Building and Maintaining Relationships

  • Building trust and credibility
  • Effective communication and interpersonal skills
  • Managing conflict and difficult situations
  • Nurturing and maintaining long-term relationships

Module 5: Identifying and Pursuing New Opportunities

  • Identifying new business opportunities
  • Developing a pursuit strategy
  • Creating a compelling value proposition
  • Presenting and negotiating new opportunities

Module 6: Managing and Growing Existing Accounts

  • Understanding customer needs and expectations
  • Developing a growth strategy
  • Identifying and pursuing new opportunities within existing accounts
  • Managing and maintaining existing relationships

Module 7: Measuring and Evaluating Performance

  • Defining key performance indicators (KPIs)
  • Tracking and measuring progress
  • Evaluating and adjusting the account plan
  • Continuously improving performance

Module 8: Advanced Strategic Account Management Topics

  • Understanding customer decision-making processes
  • Developing a customer-centric approach
  • Creating a strategic account management framework
  • Best practices for strategic account management

Module 9: Case Studies and Real-World Applications

  • Real-world examples of successful strategic account management
  • Case studies of companies that have implemented strategic account management
  • Lessons learned and best practices
  • Applying strategic account management principles to real-world scenarios

Module 10: Final Project and Certification

  • Final project: Developing a comprehensive strategic account plan
  • Presenting and defending the plan
  • Certificate issued by The Art of Service upon completion
  • Celebrating success and planning for future growth


Certificate and Recognition

Upon completing the course, participants will receive a certificate issued by The Art of Service, recognizing their expertise and knowledge in Strategic Account Management.



Course Format

The course is delivered online, with interactive and engaging content, including:

  • Video lessons and tutorials
  • Interactive quizzes and assessments
  • Hands-on projects and activities
  • Discussion forums and community engagement
  • Downloadable resources and materials


Course Duration

The course is self-paced, allowing participants to complete the content on their own schedule. The estimated completion time is 80 hours.



Target Audience

This course is designed for:

  • Sales professionals and account managers
  • Business development managers and executives
  • Customer success managers and teams
  • Marketing professionals and teams
  • Anyone interested in Strategic Account Management
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