Are you ready to take your business to the next level by incorporating sustainable practices? At [Company Name], we understand the importance of balancing profit and impact in today′s business landscape.
That′s why we are excited to offer our Sustainable Innovation in Sustainable Business Practices - Balancing Profit and Impact Knowledge Base.
Our comprehensive dataset includes over 1500 prioritized requirements, solutions, benefits, and real-world case studies to help businesses like yours navigate the complex world of sustainability.
With our knowledge base, you′ll have access to the most important questions to ask when implementing sustainable practices, allowing you to prioritize by urgency and scope.
But what sets us apart from other resources? Our Sustainable Innovation in Sustainable Business Practices - Balancing Profit and Impact Knowledge Base is designed specifically for businesses looking to make a positive impact while maintaining financial success.
Our solutions and results are tailored to fit the unique needs of businesses seeking a sustainable approach.
Plus, our extensive list of real-world examples allows you to see the tangible benefits of sustainable innovation in action.
By using our Knowledge Base, you′ll not only be able to reduce your environmental impact and meet consumer expectations, but also increase profitability through cost savings and improved brand reputation.
Our data has been carefully curated and analyzed to provide you with actionable insights and strategies for long-term success.
Don′t miss out on the opportunity to make a meaningful contribution to the planet while also improving your bottom line.
Join the growing number of businesses redefining success through sustainable innovation.
Contact us today to learn more about our Sustainable Innovation in Sustainable Business Practices - Balancing Profit and Impact Knowledge Base and how it can benefit your organization.
Let′s create a better future together.
How does the board ensure your organization has a sustainable and competitive innovation strategy? How do you build your organizational capabilities required to make innovation repeatable and sustainable? Which dynamic capabilities for innovation and sustainable development can be distinguished?
Sustainable Innovation
The board ensures sustainability and competitive edge by implementing an effective and long-term innovation strategy.
1. Implementing sustainable design and manufacturing processes to reduce environmental impact.
2. Investing in research and development for renewable energy and eco-friendly products.
3. Collaborating with industry experts and organizations to share knowledge and resources.
4. Encouraging creative thinking and idea generation from all employees.
5. Conducting regular sustainability audits to measure progress and identify areas for improvement.
6. Emphasizing the importance of incorporating sustainability into all aspects of the business.
7. Offering incentives for innovative and sustainable solutions.
8. Communicating and promoting the company′s sustainable innovation efforts to stakeholders.
9. Partnering with suppliers who align with sustainable practices.
10. Utilizing life cycle assessments to determine the most environmentally friendly options for products and services.
CONTROL QUESTION: How does the board ensure the organization has a sustainable and competitive innovation strategy?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our organization will be a leader in sustainable innovation, continuously driving positive change in our industry and setting the standard for environmental responsibility. Our BHAG (big hairy audacious goal) is to have 100% of our products and services oriented towards sustainable solutions, with zero waste and emissions, by 2030.
To achieve this, our board will implement a three-pronged approach to ensure a sustainable and competitive innovation strategy:
1. Incorporate sustainability into every aspect of our business: The board will ensure that sustainability is not just a buzzword or a standalone initiative, but rather integrated into every aspect of our organization. This means considering the environmental impact of our operations, supply chain, and product development from the very beginning. Our board will set targets and metrics to measure progress and hold every department accountable for their contribution to our sustainable innovation strategy.
2. Foster a culture of innovation: Innovation is at the heart of sustainability. Our board will foster a culture of innovation by encouraging and rewarding creative thinking, providing resources and support for research and development, and collaborating with external partners and experts. We will also provide training and development opportunities for our employees, equipping them with the knowledge and skills to drive sustainable innovation forward.
3. Embrace technology and collaboration: As technology evolves, so do opportunities for sustainable innovation. The board will invest in cutting-edge technologies that can help us reduce our carbon footprint, conserve resources, and create more sustainable products and processes. We will also seek out partnerships with other organizations, including startups and researchers, to bring new ideas and expertise into our company and accelerate our progress towards our BHAG.
In conclusion, our board′s determination and commitment to sustainable innovation will ensure the long-term success and competitiveness of our organization. By setting this ambitious goal and taking actionable steps to achieve it, we will not only benefit our company but also make a positive impact on the planet and inspire other businesses to follow suit.
"I`ve tried other datasets in the past, but none compare to the quality of this one. The prioritized recommendations are not only accurate but also presented in a way that is easy to digest. Highly satisfied!"
Client Situation:
The board of directors of a global technology company, XYZ Inc., is facing increasing pressure from shareholders and stakeholders to develop a sustainable and competitive innovation strategy. The company has been a leader in its industry for many years, but recent market trends and competition have highlighted the need for a more proactive approach to innovation. The company’s current innovation strategy is reactive and lacks a long-term vision, resulting in missed opportunities and declining profits. The board understands that in order to secure the company’s future success, a sustainable and competitive innovation strategy is crucial.
Consulting Methodology:
To address the client’s needs, our consulting team conducted a thorough analysis of the company’s current innovation strategy, including its strengths, weaknesses, opportunities, and threats. We also conducted an external environmental scan, examining industry trends, customer needs, and emerging technologies. In addition, we conducted interviews with key stakeholders, including board members, senior executives, and employees, to gain a deeper understanding of their perspectives on innovation within the organization.
Based on this research, our team developed a customized approach that focused on creating a sustainable and competitive innovation strategy for XYZ Inc. The approach consisted of five key components:
1. Define Innovation Objectives: The first step was to clearly define the objectives of innovation for the organization. This involved identifying the company’s long-term goals and developing a clear vision for the future. This step also involved identifying key performance indicators (KPIs) that would be used to measure the success of the innovation strategy.
2. Establish an Innovation Culture: Our team worked closely with the board and senior executives to develop a culture of innovation within the organization. This involved promoting a mindset of continuous improvement, encouraging risk-taking and creativity, and fostering a collaborative and supportive environment for innovation.
3. Identify Innovation Opportunities: Using the information gathered from our research, we identified potential areas for innovation within the organization. This included exploring new markets, developing new products and services, and improving existing processes and systems.
4. Implement Innovation Processes: Once the opportunities for innovation were identified, our team worked with the organization to develop and implement processes to support innovation. This involved establishing a structured approach to idea generation, evaluation, and implementation, as well as creating a system for tracking and measuring progress.
5. Continuous Improvement: Our approach also emphasized the importance of continuous improvement and adaptation. We worked with the organization to regularly review and evaluate the innovation strategy, making adjustments and improvements as needed to ensure its sustainability and competitiveness.
Deliverables:
As part of our consulting services, we provided the following deliverables to the client:
1. A detailed analysis of the current innovation strategy, including strengths, weaknesses, opportunities, and threats.
2. A comprehensive report on industry trends, customer needs, and emerging technologies that could impact the organization’s innovation strategy.
3. A set of defined innovation objectives and KPIs to measure success.
4. A customized approach for creating a sustainable and competitive innovation strategy, including key components and recommended actions.
5. A detailed implementation plan outlining timelines, responsibilities, and resources required.
6. Training and support for key stakeholders to help foster an innovation culture within the organization.
Implementation Challenges:
One of the main challenges in implementing this project was overcoming resistance to change within the organization. The company had a long-standing culture of risk aversion and a lack of emphasis on innovation. As such, our team had to work closely with the board and senior executives to promote the benefits of a sustainable and competitive innovation strategy and gain their buy-in. We also faced challenges in identifying and implementing innovative processes and systems, as these required significant resources and a shift in mindset from traditional methods.
KPIs and Management Considerations:
To measure the success of the innovation strategy, we developed KPIs in line with the defined objectives. Some of the KPIs included revenue from new products or services, customer satisfaction with new products and services, and employee engagement and participation in the innovation process. In addition, our team worked closely with the board and senior executives to ensure a long-term commitment to the innovation strategy and its continuous evaluation and improvement.
Management considerations for sustaining the innovation strategy included creating a clear and transparent communication plan to keep all stakeholders informed and engaged, ensuring resources were allocated effectively, and measuring and continuously improving the innovation culture within the organization.
Conclusion:
Through our customized approach, XYZ Inc. was able to successfully develop a sustainable and competitive innovation strategy. The company saw increased profitability and market share through the development of new products and services, as well as improved processes and systems. The board and senior executives recognized the value of a proactive innovation strategy and continue to prioritize it for the future success of the organization. By fostering a culture of innovation and continuous improvement, XYZ Inc. is now well-positioned to stay ahead of the competition and sustain its success in the long run.
Citations:
1. Harvard Business Review, The Innovator′s DNA: Mastering the Five Skills of Disruptive Innovators, by Clayton M. Christensen, Jeffrey H. Dyer, and Hal B. Gregersen, December 2009.
2. Forbes, The Key Components of a Successful Innovation Strategy, by Chuck Frey, November 2018.
3. Deloitte, Building Sustainable, Competitive Advantage through Innovation, by David Probert and John Kim, March 2016.
4. McKinsey & Company, Beyond breakthroughs: The 10 big trends shaping innovation, September 2016.
That′s why we are excited to offer our Sustainable Innovation in Sustainable Business Practices - Balancing Profit and Impact Knowledge Base.
Our comprehensive dataset includes over 1500 prioritized requirements, solutions, benefits, and real-world case studies to help businesses like yours navigate the complex world of sustainability.
With our knowledge base, you′ll have access to the most important questions to ask when implementing sustainable practices, allowing you to prioritize by urgency and scope.
But what sets us apart from other resources? Our Sustainable Innovation in Sustainable Business Practices - Balancing Profit and Impact Knowledge Base is designed specifically for businesses looking to make a positive impact while maintaining financial success.
Our solutions and results are tailored to fit the unique needs of businesses seeking a sustainable approach.
Plus, our extensive list of real-world examples allows you to see the tangible benefits of sustainable innovation in action.
By using our Knowledge Base, you′ll not only be able to reduce your environmental impact and meet consumer expectations, but also increase profitability through cost savings and improved brand reputation.
Our data has been carefully curated and analyzed to provide you with actionable insights and strategies for long-term success.
Don′t miss out on the opportunity to make a meaningful contribution to the planet while also improving your bottom line.
Join the growing number of businesses redefining success through sustainable innovation.
Contact us today to learn more about our Sustainable Innovation in Sustainable Business Practices - Balancing Profit and Impact Knowledge Base and how it can benefit your organization.
Let′s create a better future together.
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1578 prioritized Sustainable Innovation requirements. - Extensive coverage of 193 Sustainable Innovation topic scopes.
- In-depth analysis of 193 Sustainable Innovation step-by-step solutions, benefits, BHAGs.
- Detailed examination of 193 Sustainable Innovation case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Sustainable Business Models, Electric Vehicles, Responsible Mining, Genetic Resources, Workplace Culture, Cultural Preservation, Disaster Risk Reduction, Low Carbon Technologies, Supplier Diversity, Positive Social Change, Local Community Involvement, Eco Friendly, Pollution Prevention, ESG Integration, Sustainable Consumption, Climate Resilient Business, Ethical Supply Chain Management, Fair Trade, Sustainable Sourcing, Landfill Diversion, Sustainable Supply Chain, Circular Economy, Sustainable Construction, Greenhouse Gas Emissions, Offset Programs, Energy Audits, Environmental Stewardship, Virtual Meetings, Sustainable Strategies, Ethical Workplace, Sustainable Marketing, Sustainable Technology, Recycling Programs, Cause Marketing, Knowledge Transfer, Stakeholder Engagement, Transparency Standards, Materiality Assessment, Environmental Accounting, Carbon Offsetting, Community Investment, Green Buildings, Sustainable Sourcing Practices, Ethical Sourcing, Employee Engagement, Green Products, Zero Waste, Eco Friendly Products, Impact Assessment, Environmental Impact, Corporate Citizenship, Sustainable Packaging, Theory Of Change, Sustainable Finance, Green Chemistry, Ethical Production, Water Footprint, Human Rights Due Diligence, Sustainability Reports, Shared Value, Social Impact Measurement, Climate Change, Eco Tourism, Environmental Certification, Climate Change Mitigation, Social Accounting, Fair Wages, Responsible Travel, Alternative Fuels, Efficient Lighting, Water Conservation, Resource Conservation, Sustainable Procurement, Renewable Materials, Sustainable Logistics, Water Risk Assessment, Energy Solutions, Closed Loop Systems, LEED Certification, Air Quality, Gender Equity, Circular Business Models, Healthy Work Environments, Impact Investing Tools, Regenerative Business, Collective Impact, Corporate Responsibility, Social Enterprise, Community Development, Supplier Code Of Conduct, Corporate Transparency, Knowledge Sharing, Ethical Consumerism, Alternative Energy, Policy Engagement, Diversity And Inclusion, Capacity Building, Smart Cities, Sustainability Reporting, Product Life Cycle, Sustainable Transportation, Power Purchase Agreements, Triple Bottom Line, Climate Action Plans, Biodiversity Conservation, Sustainable Product Development, Mentorship Programs, Corporate Reporting, Employee Training, Reduced Inequality, Social Return On Investment, Ecological Footprint, Green Offices, Sustainable Tourism, Public Private Partnerships, Waste To Energy, Carbon Credits, Social Impact Investing, Sustainable Innovation, Inclusive Business, Compliance Monitoring, Renewable Energy, Environmental Education, Resilience Planning, Community Empowerment, Carbon Emissions, Offset Projects, Cradle To Cradle, Social Entrepreneurship, Collaborative Solutions, Shared Ownership, Corporate Social Responsibility, Community Engagement, Food Access, Net Zero Energy, Financing Mechanisms, Social Innovation, Impact Portfolio, Employee Well Being, Sustainable Infrastructure, Responsible Investment, Resilient Communities, Energy Management, Responsible Consumerism, Green Initiatives, Supply Chain Traceability, Ethical Investing, Consumer Education, Adaptation Strategies, Resource Recovery, Sustainable Forestry, Waste Management, Sustainable Goals, Green Standards, Transparency And Accountability, Active Commuting, Life Cycle Assessment, Net Positive Impact, Corporate Governance, Renewable Energy Contracts, Equity Screening, Bio Based Materials, Socially Responsible Marketing, Integrated Reporting, Skills Based Volunteering, Auditing Practices, Carbon Neutrality, Supply Chain Transparency, Sustainable Design, Climate Adaptation Plans, Ecosystem Services, GRI Reporting, Sustainable Agriculture, Green Bonds, Local Sourcing, Ethical Labor Practices, Energy Efficiency, Sustainable Urban Planning, Circular Fashion, Fair Trade Practices, Sustainable Investing, Clean Technology, Sustainable Manufacturing, Responsible Investing, Corporate Volunteering, Sustainable Investments, Measuring Impact, Sustainable Waste Management, Socially Responsible Investments, Biodiversity Protection, Leadership Development, Environmental Auditing, Technology Solutions
Sustainable Innovation Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Sustainable Innovation
The board ensures sustainability and competitive edge by implementing an effective and long-term innovation strategy.
1. Implementing sustainable design and manufacturing processes to reduce environmental impact.
2. Investing in research and development for renewable energy and eco-friendly products.
3. Collaborating with industry experts and organizations to share knowledge and resources.
4. Encouraging creative thinking and idea generation from all employees.
5. Conducting regular sustainability audits to measure progress and identify areas for improvement.
6. Emphasizing the importance of incorporating sustainability into all aspects of the business.
7. Offering incentives for innovative and sustainable solutions.
8. Communicating and promoting the company′s sustainable innovation efforts to stakeholders.
9. Partnering with suppliers who align with sustainable practices.
10. Utilizing life cycle assessments to determine the most environmentally friendly options for products and services.
CONTROL QUESTION: How does the board ensure the organization has a sustainable and competitive innovation strategy?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our organization will be a leader in sustainable innovation, continuously driving positive change in our industry and setting the standard for environmental responsibility. Our BHAG (big hairy audacious goal) is to have 100% of our products and services oriented towards sustainable solutions, with zero waste and emissions, by 2030.
To achieve this, our board will implement a three-pronged approach to ensure a sustainable and competitive innovation strategy:
1. Incorporate sustainability into every aspect of our business: The board will ensure that sustainability is not just a buzzword or a standalone initiative, but rather integrated into every aspect of our organization. This means considering the environmental impact of our operations, supply chain, and product development from the very beginning. Our board will set targets and metrics to measure progress and hold every department accountable for their contribution to our sustainable innovation strategy.
2. Foster a culture of innovation: Innovation is at the heart of sustainability. Our board will foster a culture of innovation by encouraging and rewarding creative thinking, providing resources and support for research and development, and collaborating with external partners and experts. We will also provide training and development opportunities for our employees, equipping them with the knowledge and skills to drive sustainable innovation forward.
3. Embrace technology and collaboration: As technology evolves, so do opportunities for sustainable innovation. The board will invest in cutting-edge technologies that can help us reduce our carbon footprint, conserve resources, and create more sustainable products and processes. We will also seek out partnerships with other organizations, including startups and researchers, to bring new ideas and expertise into our company and accelerate our progress towards our BHAG.
In conclusion, our board′s determination and commitment to sustainable innovation will ensure the long-term success and competitiveness of our organization. By setting this ambitious goal and taking actionable steps to achieve it, we will not only benefit our company but also make a positive impact on the planet and inspire other businesses to follow suit.
Customer Testimonials:
"I`ve tried other datasets in the past, but none compare to the quality of this one. The prioritized recommendations are not only accurate but also presented in a way that is easy to digest. Highly satisfied!"
"The quality of the prioritized recommendations in this dataset is exceptional. It`s evident that a lot of thought and expertise went into curating it. A must-have for anyone looking to optimize their processes!"
"I used this dataset to personalize my e-commerce website, and the results have been fantastic! Conversion rates have skyrocketed, and customer satisfaction is through the roof."
Sustainable Innovation Case Study/Use Case example - How to use:
Client Situation:
The board of directors of a global technology company, XYZ Inc., is facing increasing pressure from shareholders and stakeholders to develop a sustainable and competitive innovation strategy. The company has been a leader in its industry for many years, but recent market trends and competition have highlighted the need for a more proactive approach to innovation. The company’s current innovation strategy is reactive and lacks a long-term vision, resulting in missed opportunities and declining profits. The board understands that in order to secure the company’s future success, a sustainable and competitive innovation strategy is crucial.
Consulting Methodology:
To address the client’s needs, our consulting team conducted a thorough analysis of the company’s current innovation strategy, including its strengths, weaknesses, opportunities, and threats. We also conducted an external environmental scan, examining industry trends, customer needs, and emerging technologies. In addition, we conducted interviews with key stakeholders, including board members, senior executives, and employees, to gain a deeper understanding of their perspectives on innovation within the organization.
Based on this research, our team developed a customized approach that focused on creating a sustainable and competitive innovation strategy for XYZ Inc. The approach consisted of five key components:
1. Define Innovation Objectives: The first step was to clearly define the objectives of innovation for the organization. This involved identifying the company’s long-term goals and developing a clear vision for the future. This step also involved identifying key performance indicators (KPIs) that would be used to measure the success of the innovation strategy.
2. Establish an Innovation Culture: Our team worked closely with the board and senior executives to develop a culture of innovation within the organization. This involved promoting a mindset of continuous improvement, encouraging risk-taking and creativity, and fostering a collaborative and supportive environment for innovation.
3. Identify Innovation Opportunities: Using the information gathered from our research, we identified potential areas for innovation within the organization. This included exploring new markets, developing new products and services, and improving existing processes and systems.
4. Implement Innovation Processes: Once the opportunities for innovation were identified, our team worked with the organization to develop and implement processes to support innovation. This involved establishing a structured approach to idea generation, evaluation, and implementation, as well as creating a system for tracking and measuring progress.
5. Continuous Improvement: Our approach also emphasized the importance of continuous improvement and adaptation. We worked with the organization to regularly review and evaluate the innovation strategy, making adjustments and improvements as needed to ensure its sustainability and competitiveness.
Deliverables:
As part of our consulting services, we provided the following deliverables to the client:
1. A detailed analysis of the current innovation strategy, including strengths, weaknesses, opportunities, and threats.
2. A comprehensive report on industry trends, customer needs, and emerging technologies that could impact the organization’s innovation strategy.
3. A set of defined innovation objectives and KPIs to measure success.
4. A customized approach for creating a sustainable and competitive innovation strategy, including key components and recommended actions.
5. A detailed implementation plan outlining timelines, responsibilities, and resources required.
6. Training and support for key stakeholders to help foster an innovation culture within the organization.
Implementation Challenges:
One of the main challenges in implementing this project was overcoming resistance to change within the organization. The company had a long-standing culture of risk aversion and a lack of emphasis on innovation. As such, our team had to work closely with the board and senior executives to promote the benefits of a sustainable and competitive innovation strategy and gain their buy-in. We also faced challenges in identifying and implementing innovative processes and systems, as these required significant resources and a shift in mindset from traditional methods.
KPIs and Management Considerations:
To measure the success of the innovation strategy, we developed KPIs in line with the defined objectives. Some of the KPIs included revenue from new products or services, customer satisfaction with new products and services, and employee engagement and participation in the innovation process. In addition, our team worked closely with the board and senior executives to ensure a long-term commitment to the innovation strategy and its continuous evaluation and improvement.
Management considerations for sustaining the innovation strategy included creating a clear and transparent communication plan to keep all stakeholders informed and engaged, ensuring resources were allocated effectively, and measuring and continuously improving the innovation culture within the organization.
Conclusion:
Through our customized approach, XYZ Inc. was able to successfully develop a sustainable and competitive innovation strategy. The company saw increased profitability and market share through the development of new products and services, as well as improved processes and systems. The board and senior executives recognized the value of a proactive innovation strategy and continue to prioritize it for the future success of the organization. By fostering a culture of innovation and continuous improvement, XYZ Inc. is now well-positioned to stay ahead of the competition and sustain its success in the long run.
Citations:
1. Harvard Business Review, The Innovator′s DNA: Mastering the Five Skills of Disruptive Innovators, by Clayton M. Christensen, Jeffrey H. Dyer, and Hal B. Gregersen, December 2009.
2. Forbes, The Key Components of a Successful Innovation Strategy, by Chuck Frey, November 2018.
3. Deloitte, Building Sustainable, Competitive Advantage through Innovation, by David Probert and John Kim, March 2016.
4. McKinsey & Company, Beyond breakthroughs: The 10 big trends shaping innovation, September 2016.
Security and Trust:
- Secure checkout with SSL encryption Visa, Mastercard, Apple Pay, Google Pay, Stripe, Paypal
- Money-back guarantee for 30 days
- Our team is available 24/7 to assist you - support@theartofservice.com
About the Authors: Unleashing Excellence: The Mastery of Service Accredited by the Scientific Community
Immerse yourself in the pinnacle of operational wisdom through The Art of Service`s Excellence, now distinguished with esteemed accreditation from the scientific community. With an impressive 1000+ citations, The Art of Service stands as a beacon of reliability and authority in the field.Our dedication to excellence is highlighted by meticulous scrutiny and validation from the scientific community, evidenced by the 1000+ citations spanning various disciplines. Each citation attests to the profound impact and scholarly recognition of The Art of Service`s contributions.
Embark on a journey of unparalleled expertise, fortified by a wealth of research and acknowledgment from scholars globally. Join the community that not only recognizes but endorses the brilliance encapsulated in The Art of Service`s Excellence. Enhance your understanding, strategy, and implementation with a resource acknowledged and embraced by the scientific community.
Embrace excellence. Embrace The Art of Service.
Your trust in us aligns you with prestigious company; boasting over 1000 academic citations, our work ranks in the top 1% of the most cited globally. Explore our scholarly contributions at: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=blokdyk
About The Art of Service:
Our clients seek confidence in making risk management and compliance decisions based on accurate data. However, navigating compliance can be complex, and sometimes, the unknowns are even more challenging.
We empathize with the frustrations of senior executives and business owners after decades in the industry. That`s why The Art of Service has developed Self-Assessment and implementation tools, trusted by over 100,000 professionals worldwide, empowering you to take control of your compliance assessments. With over 1000 academic citations, our work stands in the top 1% of the most cited globally, reflecting our commitment to helping businesses thrive.
Founders:
Gerard Blokdyk
LinkedIn: https://www.linkedin.com/in/gerardblokdijk/
Ivanka Menken
LinkedIn: https://www.linkedin.com/in/ivankamenken/
