What happens when your employees disengage, customers lose interest, or users abandon your platform before real behaviour change occurs? Missed targets, declining retention, and failed transformation initiatives are not just operational setbacks, they’re symptoms of a deeper problem: a lack of structured psychological and motivational design. The Attention Focus and Gamification for Behavior Change Self-Assessment gives you the evidence-based framework to analyse, design, and implement gamified interventions that drive sustained engagement across teams, customers, and user journeys. With 600+ targeted questions grounded in cognitive psychology, behavioural science, and game mechanics, this self-assessment identifies exactly where your current strategies fall short and tells you what to fix, before launch, not after failure. Without a rigorous assessment, organisations risk investing in superficial 'game-like' features that don’t influence long-term behaviour, leading to wasted budgets, eroded trust, and lost competitive advantage.
What You Receive
- A 62-page digital self-assessment workbook (PDF) with 608 structured questions across 8 key maturity domains: Motivational Triggers, Attention Design, Reward Systems, Progress Feedback, Social Engagement, Challenge Scaffolding, User Autonomy, and Long-Term Retention
- Excel-based scoring engine (XLSX) with automated gap analysis, benchmarking against industry best practices, and instant generation of priority action areas
- Behavioural gap analysis matrix that maps current practices against proven models including Self-Determination Theory, MDA (Mechanics-Dynamics-Aesthetics), and the Octalysis Framework
- Customisable remediation roadmap template (Word) to translate findings into a phased implementation plan with timelines, ownership assignments, and success metrics
- 50+ evidence-based intervention templates tied to specific assessment outcomes, for use in employee performance programmes, customer onboarding flows, and digital platform engagement strategies
- Full alignment with ISO 10018 (People Engagement in Quality Management) and Behavioural Insights Team (BIT) principles for ethical influence and sustainable change
- Instant digital download, access all files immediately after purchase, ready for internal distribution and organisational use
How This Helps You
Each question in this self-assessment targets a specific lever of human motivation, enabling you to pinpoint weaknesses in your current behaviour-change initiatives with clinical precision. For example, identifying a low score in “User Autonomy” means your gamification efforts may feel manipulative, increasing resistance and drop-off. By uncovering these gaps early, you avoid launching engagement campaigns that look fun but fail to shift real behaviour, saving time, budget, and credibility. You’ll gain clarity on how to align game mechanics with intrinsic motivators like mastery, purpose, and progress, ensuring your programmes drive lasting change rather than short-term novelty. The result? Higher employee productivity, stronger customer loyalty, and improved user activation rates, all backed by psychological science. Without this systematic evaluation, organisations risk building engagement strategies on assumptions, not data, making them vulnerable to regulatory scrutiny (especially under digital ethics and consumer protection standards), low adoption, and reputational damage from perceived manipulation.
Who Is This For?
- HR and Learning & Development leaders designing employee engagement, performance improvement, or wellness programmes
- Product managers and UX designers building user onboarding, retention, or habit-formation features into digital platforms
- Marketing and customer experience teams creating loyalty programmes, referral incentives, or customer education journeys
- Change management consultants and organisational psychologists implementing culture transformation initiatives
- Compliance and risk officers ensuring that motivational techniques meet ethical design standards and avoid exploitative practices
- Startups and scale-ups needing a low-cost, high-impact method to validate their engagement strategy before major investment
Choosing this self-assessment isn’t just about buying a toolkit, it’s about adopting a professional standard for ethical, effective behaviour change. You’re not guessing what works; you’re measuring it, optimising it, and proving impact through structured analysis. This is how high-performing organisations turn motivation from a vague aspiration into a repeatable process.
What does the Attention Focus and Gamification for Behavior Change Self-Assessment include?
The Attention Focus and Gamification for Behavior Change Self-Assessment includes 608 evidence-based questions across 8 maturity domains, a downloadable PDF workbook, an Excel scoring tool with automated gap analysis, a remediation roadmap template in Word, and 50+ intervention templates aligned with behavioural psychology and game design theory. All materials are delivered as instant digital downloads in industry-standard formats (PDF, XLSX, DOCX) for immediate use within organisations.