Digital Asset Management in Master Data Management Dataset (Publication Date: 2024/02)

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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:



  • Who will have responsibility over time for decisions about the data once the original personnel have gone?
  • How will you manage access restrictions and data security during the projects lifetime?
  • How long will the data need to be retained and preserved according to the relevant policies?


  • Key Features:


    • Comprehensive set of 1584 prioritized Digital Asset Management requirements.
    • Extensive coverage of 176 Digital Asset Management topic scopes.
    • In-depth analysis of 176 Digital Asset Management step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 176 Digital Asset Management case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Data Validation, Data Catalog, Cost of Poor Quality, Risk Systems, Quality Objectives, Master Data Key Attributes, Data Migration, Security Measures, Control Management, Data Security Tools, Revenue Enhancement, Smart Sensors, Data Versioning, Information Technology, AI Governance, Master Data Governance Policy, Data Access, Master Data Governance Framework, Source Code, Data Architecture, Data Cleansing, IT Staffing, Technology Strategies, Master Data Repository, Data Governance, KPIs Development, Data Governance Best Practices, Data Breaches, Data Governance Innovation, Performance Test Data, Master Data Standards, Data Warehouse, Reference Data Management, Data Modeling, Archival processes, MDM Data Quality, Data Governance Operating Model, Digital Asset Management, MDM Data Integration, Network Failure, AI Practices, Data Governance Roadmap, Data Acquisition, Enterprise Data Management, Predictive Method, Privacy Laws, Data Governance Enhancement, Data Governance Implementation, Data Management Platform, Data Transformation, Reference Data, Data Architecture Design, Master Data Architect, Master Data Strategy, AI Applications, Data Standardization, Identification Management, Master Data Management Implementation, Data Privacy Controls, Data Element, User Access Management, Enterprise Data Architecture, Data Quality Assessment, Data Enrichment, Customer Demographics, Data Integration, Data Governance Framework, Data Warehouse Implementation, Data Ownership, Payroll Management, Data Governance Office, Master Data Models, Commitment Alignment, Data Hierarchy, Data Ownership Framework, MDM Strategies, Data Aggregation, Predictive Modeling, Manager Self Service, Parent Child Relationship, DER Aggregation, Data Management System, Data Harmonization, Data Migration Strategy, Big Data, Master Data Services, Data Governance Architecture, Master Data Analyst, Business Process Re Engineering, MDM Processes, Data Management Plan, Policy Guidelines, Data Breach Incident Incident Risk Management, Master Data, Data Mastering, Performance Metrics, Data Governance Decision Making, Data Warehousing, Master Data Migration, Data Strategy, Data Optimization Tool, Data Management Solutions, Feature Deployment, Master Data Definition, Master Data Specialist, Single Source Of Truth, Data Management Maturity Model, Data Integration Tool, Data Governance Metrics, Data Protection, MDM Solution, Data Accuracy, Quality Monitoring, Metadata Management, Customer complaints management, Data Lineage, Data Governance Organization, Data Quality, Timely Updates, Master Data Management Team, App Server, Business Objects, Data Stewardship, Social Impact, Data Warehouse Design, Data Disposition, Data Security, Data Consistency, Data Governance Trends, Data Sharing, Work Order Management, IT Systems, Data Mapping, Data Certification, Master Data Management Tools, Data Relationships, Data Governance Policy, Data Taxonomy, Master Data Hub, Master Data Governance Process, Data Profiling, Data Governance Procedures, Master Data Management Platform, Data Governance Committee, MDM Business Processes, Master Data Management Software, Data Rules, Data Legislation, Metadata Repository, Data Governance Principles, Data Regulation, Golden Record, IT Environment, Data Breach Incident Incident Response Team, Data Asset Management, Master Data Governance Plan, Data generation, Mobile Payments, Data Cleansing Tools, Identity And Access Management Tools, Integration with Legacy Systems, Data Privacy, Data Lifecycle, Database Server, Data Governance Process, Data Quality Management, Data Replication, Master Data Management, News Monitoring, Deployment Governance, Data Cleansing Techniques, Data Dictionary, Data Compliance, Data Standards, Root Cause Analysis, Supplier Risk




    Digital Asset Management Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):


    Digital Asset Management

    Digital asset management involves organizing and storing digital assets such as photos, videos, and documents. The responsibility for making decisions about the data may shift over time if original personnel leave the organization.


    1. Automated workflows and task assignments: ensures efficient management and accountability of data, reducing risk of errors.

    2. Centralized governance structure: allows for clear ownership of data and decision-making among successors.

    3. Defined roles and responsibilities: clearly establishes accountability over data management and decision-making processes.

    4. Regular data audits: ensures accuracy and relevancy of data over time.

    5. Continuous employee training: ensures knowledge transfer and competency in data management among new personnel.

    6. Data documentation and policies: establishes guidelines for future decision-making and ensures consistency in data management practices.

    7. Data archive and version control: preserves historical data for future use and reference.

    8. Access controls and permissions: protects data from unauthorized changes or misuse.

    9. Data disaster recovery plan: ensures continuity and availability of data even with changing personnel.

    10. Monitoring and reporting tools: allows for tracking and analysis of data management performance over time.

    CONTROL QUESTION: Who will have responsibility over time for decisions about the data once the original personnel have gone?


    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    In 10 years, my big hairy audacious goal for Digital Asset Management is to have a comprehensive and automated system in place that not only manages and organizes digital assets, but also has built-in protocols for succession planning. This means that once the original personnel who implemented the DAM system have left, there will be a designated team or department responsible for making decisions about the data.

    This team will be made up of individuals who have undergone proper training and have a deep understanding of the organization′s data governance policies and procedures. They will have access to historical records and documentation about the DAM system and its implementation, ensuring continuity and consistency in decision-making.

    The team will also have the necessary tools, such as AI and machine learning algorithms, to efficiently analyze and categorize data, making it easier to maintain and update the system.

    Furthermore, this team will work closely with IT and legal departments to ensure compliance with data privacy and security regulations, as well as make strategic decisions about archiving and deleting outdated or irrelevant assets.

    Ultimately, this automated and future-proof DAM system with a designated succession planning team will ensure the long-term success and sustainability of managing digital assets within the organization.

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    Digital Asset Management Case Study/Use Case example - How to use:



    Case Study: Digital Asset Management - Ensuring Long-Term Data Decisions

    Synopsis:
    XYZ Corporation is a multinational organization that specializes in manufacturing and distributing consumer products. With a diverse portfolio of brands, the company produces a significant amount of digital assets in the form of images, videos, and other rich media content. These assets are created by various departments within the organization, including marketing, design, and product development. However, with a lack of centralized control, there is no standard process or system for managing these assets. As a result, the company is facing challenges in effectively organizing, storing, and sharing their digital assets, leading to inefficiencies, redundancies, and potential loss of valuable assets.

    Consulting Methodology:
    To address the client′s concerns, our consulting team has proposed the implementation of a Digital Asset Management (DAM) system. Our methodology involves understanding the current state of the digital asset management practices at XYZ Corporation, identifying the key stakeholders, and determining their roles and responsibilities in managing the assets. This will be followed by an assessment of the organization′s digital asset needs and the selection of an appropriate DAM solution. Once the system is implemented, we will develop a governance framework and provide training to the relevant personnel to ensure smooth adoption and maintenance of the DAM system.

    Deliverables:
    1. Analysis of Current State of Digital Asset Management Practices: This will involve a thorough review of the current processes, systems, and interfaces for managing digital assets within the organization.
    2. Stakeholder Mapping: Identification of key personnel responsible for creating, managing, distributing, and maintaining digital assets.
    3. Roles and Responsibilities Matrix: A comprehensive matrix outlining the roles, responsibilities, and accountabilities of each stakeholder in the DAM process.
    4. Digital Asset Needs Assessment: A systematic evaluation of the types of digital assets, their sources, relevance, and usage within the organization.
    5. DAM Solution Selection: Based on the needs assessment, we will recommend and implement a DAM system that best fits the organization′s requirements.
    6. Governance Framework: Development of a framework for governing the use and maintenance of the DAM system, including guidelines for asset creation, metadata tagging, and access controls.
    7. Training: Conducting training sessions for all relevant personnel on the use and management of the new DAM system.

    Implementation Challenges:
    1. Resistance to Change: Implementing a new system and process may be met with resistance from employees who are used to the current ways of working.
    2. User Adoption: The success of the DAM system depends on its adoption by the users. Proper training and support are crucial to promote user adoption.
    3. Lack of Metadata Standards: Standardizing metadata can be a challenging task as different departments and stakeholders may have varying standards and structures for organizing their digital assets.

    KPIs:
    1. Usage of DAM System: Tracking the number of employees using the DAM system to measure user adoption.
    2. Asset Retrieval Time: Measuring the time taken to search and retrieve an asset from the DAM system to evaluate efficiency.
    3. Asset Reuse: Monitoring the number of times an asset is reused, reducing the need for creating new assets.
    4. System Downtime: Keeping track of any system downtime or issues that may delay access to the assets.

    Management Considerations:
    One of the most critical considerations in this case is ensuring the sustainability of the DAM system. This involves developing a plan for the long-term management of the digital assets once the original personnel responsible for the system are no longer with the organization. This includes identifying successors who will continue to manage the assets and have the necessary skills and knowledge to do so. It is also essential to establish clear documentation and guidelines for managing the DAM system and its assets, along with regular audits to ensure compliance.

    Citations:
    1. Adobe. (2018). The ROI of Brand Consistency. Available at: https://www.adobe.com/content/dam/acom/en/products/document-cloud/solutions/marketing-cloud/media-assets/Digital-Brand-Consistency-The-ROI-of-Brand-Consistency.pdf

    2. Widen. (2020). Digital Asset Management Best Practices for Enterprise. Available at: https://www.widen.com/blog/digital-asset-management-best-practices-for-enterprise

    3. IDC. (2019). Worldwide Digital Asset Management Software Market Shares, 2018: The Rise of Video & Rich Media Content. Available at: https://www.idc.com/getdoc.jsp?containerId=US45245819

    4. Managing Digital Assets with Metadata(Ciardiello & Taranto, 2011). Journal of Information Science, Volume 37, Issue 6, pp. 589-605.


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