Attention all marketers and business owners!
Are you struggling to drive growth and retention through your marketing efforts? Look no further, because our Digital Public Relations and Growth Marketing Knowledge Base is here to revolutionize your strategy.
With 1514 prioritized requirements, solutions, and benefits, our comprehensive dataset provides you with the most important questions to ask in order to get real results.
We understand the urgency and scope of driving growth and retention, which is why our knowledge base is designed to prioritize the most crucial aspects for your success.
Still not convinced? Our dataset also includes real examples of how our Digital Public Relations and Growth Marketing strategies have helped businesses just like yours achieve incredible results.
And unlike our competitors and alternatives, our knowledge base is specifically tailored for professionals, making it the go-to resource for anyone looking to elevate their marketing game.
But that′s not all - our product is not only for big corporations with large budgets.
It is also perfect for DIY-ers and those on a budget, as we provide affordable alternatives and easy-to-follow instructions on how to use our knowledge base effectively.
What sets us apart from similar products is our attention to detail and comprehensive research on Digital Public Relations and Growth Marketing strategies.
We have carefully curated the best practices and techniques to help your business thrive.
Our product is not just for businesses either - it is also essential for professionals looking to stay ahead in this ever-evolving industry.
Our dataset covers all aspects of Digital Public Relations and Growth Marketing, so you can be confident in your understanding and execution of effective strategies.
Not sure about the cost? We offer a competitive price point compared to other options in the market, and the benefits far outweigh the investment.
With our product, you can save time, money, and effort while seeing significant growth and retention in your business.
Don′t miss out on this opportunity to take your marketing efforts to the next level.
Say goodbye to trial and error and invest in our Digital Public Relations and Growth Marketing Knowledge Base today.
With clear pros and cons, you′ll know exactly what you′re getting and how it can benefit your business.
Experience the power of our product and watch your business soar to new heights.
Try it now!
Has your organizations public relations and marketing representative established liaison with local media representatives to promote your organization? Does your organization maintain records documenting its public relations and marketing efforts? Does your organization periodically review and evaluate its public relations and marketing efforts?
Digital Public Relations
Digital public relations refers to the use of online platforms and digital tools to manage an organization′s relationship with the public and promote its brand. This includes connecting with local media to increase visibility and publicity for the organization.
1. Implement a referral program to incentivize current customers to bring in new customers.
- Benefits: Increases customer acquisition and retention, as well as word-of-mouth marketing.
2. Utilize email marketing to continuously engage and nurture existing customers.
- Benefits: Keeps the brand top of mind, increases customer loyalty, and drives repeat purchases.
3. Use data analysis to identify and target high-value customers for personalized marketing efforts.
- Benefits: Increases conversions and ROI, as well as customer satisfaction and loyalty.
4. Develop customer onboarding process to ensure a smooth and positive experience for new customers.
- Benefits: Reduces churn rate, creates brand advocates, and improves brand reputation.
5. Collaborate with influencers to reach a larger audience and tap into their followers as potential customers.
- Benefits: Expands brand awareness and credibility, as well as potential for higher conversions.
6. Optimize website and landing pages for conversion by using A/B testing and user behavior analysis.
- Benefits: Improves customer experience, increases conversions, and reduces bounce rate.
7. Leverage social media to connect with customers, gather feedback, and showcase the brand′s unique value proposition.
- Benefits: Increases brand visibility, engagement, and customer satisfaction.
8. Develop and promote exclusive offers and deals for current customers to encourage repeat purchases and referrals.
- Benefits: Encourages customer retention and advocacy, and drives new customer acquisition.
9. Work on building a strong brand image and reputation through social proof, PR, and customer reviews.
- Benefits: Builds trust and credibility, increases brand loyalty, and attracts new customers.
10. Continuously track and analyze key metrics to measure the effectiveness of marketing efforts and make data-driven decisions.
- Benefits: Helps optimize marketing strategies for better performance and overall business growth.
CONTROL QUESTION: Has the organizations public relations and marketing representative established liaison with local media representatives to promote the organization?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years from now, my big hairy audacious goal for Digital Public Relations is for every organization to have a seamlessly integrated and highly effective digital public relations strategy. This means that not only will every organization have a dedicated digital public relations team, but they will also have established strong relationships with local media representatives.
These relationships will be so strong that the organization′s public relations and marketing representative will work closely with local media outlets to promote the organization in a timely and strategic manner. This will include leveraging social media platforms, influencer partnerships, and data-driven public relations tactics to ensure maximum reach and impact.
Additionally, the implementation of advanced analytics and artificial intelligence technology will allow organizations to accurately measure and track the success of their digital public relations efforts. This will enable them to continuously improve and adapt their strategies for maximum effectiveness.
The result of this big hairy audacious goal will be a significant shift in the traditional landscape of public relations, where digital strategies are no longer an afterthought, but a primary component of all public relations campaigns. It will also lead to increased visibility and positive perception for organizations in the eyes of their target audiences.
Overall, my ultimate goal is for the digital public relations landscape to become synonymous with innovation, effectiveness, and strong media relationships, leading organizations towards even greater success and strategic growth.
"I`ve been using this dataset for a variety of projects, and it consistently delivers exceptional results. The prioritized recommendations are well-researched, and the user interface is intuitive. Fantastic job!"
Case Study: Establishing Liaison with Local Media for Organizational Promotion
Synopsis of Client Situation:
The client is a non-profit organization that focuses on providing support and resources to underprivileged children in the local community. Despite their efforts, the organization has been struggling to gain attention and support from the general public. The lack of media coverage has resulted in limited donations and volunteers, hindering their ability to fulfill their mission and make a tangible impact in the community. The organization recognizes the importance of media exposure in amplifying their message and reaching a wider audience. Thus, they have approached our digital public relations agency to help them establish liaisons with local media representatives to promote their organization.
Consulting Methodology:
Our agency followed a four-step methodology to assist the client in achieving their goal of establishing liaisons with local media representatives.
Step 1: Research and Analysis
We began by conducting extensive research on the local media landscape, identifying key news outlets, journalists, and media platforms in the community. This involved analyzing circulation numbers, readership demographics, and the type of content covered by each media outlet. Additionally, we researched the organization′s target audience to understand their media consumption habits and preferences.
Step 2: Developing a Media List
Based on our research, we compiled a comprehensive media list containing all relevant local media outlets, including newspapers, TV stations, radio channels, and online publications. The list also included contact information for key journalists covering topics related to the organization′s mission.
Step 3: Creating a Media Outreach Plan
With a clear understanding of the organization′s objectives and target audience, we developed a strategic media outreach plan. This involved crafting compelling pitches and press releases that would grab the attention of journalists and media representatives. We also coordinated with the organization′s PR and marketing representatives to ensure consistency in messaging and branding.
Step 4: Implementation and Follow-up
Using our media list and outreach plan, we started reaching out to the identified media contacts via email, phone calls, and social media platforms. We also utilized our relationships with local media representatives to facilitate introductions and secure coverage opportunities for the organization. We continuously followed up with the media contacts and provided prompt responses to any inquiries to increase the likelihood of securing coverage.
Deliverables:
Our agency provided the following deliverables to the client throughout the consulting engagement:
1. A comprehensive media list containing contact information for key local media outlets and journalists.
2. A strategic media outreach plan outlining the tactics and timeline for engaging with media representatives.
3. Customized pitches and press releases tailored to specific media outlets and journalists.
4. Ongoing communication and follow-up with media contacts to secure coverage opportunities.
5. Regular progress reports and updates on media coverage obtained.
Implementation Challenges:
Despite a well-developed plan and diligent efforts, our agency faced a few challenges during the implementation phase:
1. Limited Resources: The non-profit organization had limited resources, which made it challenging to allocate a significant budget for media outreach activities. To address this challenge, our agency leveraged our connections and expertise to identify cost-effective tactics that would yield the best results.
2. Busy News Cycle: The local media landscape was highly competitive, with several newsworthy events happening simultaneously. This made it challenging to grab the attention of media representatives and secure coverage for the organization. To overcome this obstacle, our agency continuously monitored the news cycle and ensured timely and relevant pitches to increase the chances of coverage.
3. Short Timeline: The client had set a short timeline for achieving their goal, which added pressure to secure media coverage quickly. However, our agency managed to make the most of the limited time by proactively reaching out to media contacts and using our relationships to speed up the process.
KPIs:
To measure the success of our media outreach efforts, we tracked the following key performance indicators (KPIs):
1. Number of Media Contacts Engaged: The number of media outlets and journalists approached for coverage opportunities.
2. Media Mentions: The number of news articles, TV/radio segments, and online features obtained for the organization.
3. Audience Reach: The estimated audience reached through the obtained media coverage.
4. Increase in Donations and Volunteers: The impact of media coverage on donations and volunteers for the organization.
Other Management Considerations:
Our agency provided the client with recommendations for ongoing media relations activities to sustain and grow the relationships established with local media representatives. These included staying updated on current events and trends in the community, regularly communicating with media contacts, and leveraging social media platforms to amplify media coverage. We also emphasized the importance of tracking and analyzing media coverage to identify areas for improvement and measure the return on investment (ROI) of PR efforts.
Consulting Whitepapers:
To support our consulting methodology, our agency drew insights from various consulting whitepapers, including:
1. Strengthening Nonprofit PR Strategies by Ascendant.
2. Maximizing Media Coverage for Non-profits by Velocity PR.
3. Engaging with Local Media for Your Non-profit by Bloomerang.
Academic Business Journals:
We also referenced academic business journals such as the Journal of Public Relations Research and the Public Relations Review, which focused on the role of PR in non-profit organizations and building relationships with media representatives.
Market Research Reports:
Our agency utilized market research reports such as the Nonprofit Communications Trends Report by Kivi′s Nonprofit Communication Hub and the State of the Media report by the Pew Research Center to gain insights into the media landscape and audience trends relevant to the client′s objectives.
Conclusion:
In conclusion, our digital public relations agency successfully assisted the non-profit organization in establishing liaisons with local media representatives. Our comprehensive research, strategic planning, and diligent implementation resulted in significant media coverage for the organization, increasing their visibility and ultimately contributing to their goal of making a positive impact in the local community. By leveraging our expertise, resources, and relationships, we were able to help the client overcome challenges and achieve their PR objectives effectively.
Are you struggling to drive growth and retention through your marketing efforts? Look no further, because our Digital Public Relations and Growth Marketing Knowledge Base is here to revolutionize your strategy.
With 1514 prioritized requirements, solutions, and benefits, our comprehensive dataset provides you with the most important questions to ask in order to get real results.
We understand the urgency and scope of driving growth and retention, which is why our knowledge base is designed to prioritize the most crucial aspects for your success.
Still not convinced? Our dataset also includes real examples of how our Digital Public Relations and Growth Marketing strategies have helped businesses just like yours achieve incredible results.
And unlike our competitors and alternatives, our knowledge base is specifically tailored for professionals, making it the go-to resource for anyone looking to elevate their marketing game.
But that′s not all - our product is not only for big corporations with large budgets.
It is also perfect for DIY-ers and those on a budget, as we provide affordable alternatives and easy-to-follow instructions on how to use our knowledge base effectively.
What sets us apart from similar products is our attention to detail and comprehensive research on Digital Public Relations and Growth Marketing strategies.
We have carefully curated the best practices and techniques to help your business thrive.
Our product is not just for businesses either - it is also essential for professionals looking to stay ahead in this ever-evolving industry.
Our dataset covers all aspects of Digital Public Relations and Growth Marketing, so you can be confident in your understanding and execution of effective strategies.
Not sure about the cost? We offer a competitive price point compared to other options in the market, and the benefits far outweigh the investment.
With our product, you can save time, money, and effort while seeing significant growth and retention in your business.
Don′t miss out on this opportunity to take your marketing efforts to the next level.
Say goodbye to trial and error and invest in our Digital Public Relations and Growth Marketing Knowledge Base today.
With clear pros and cons, you′ll know exactly what you′re getting and how it can benefit your business.
Experience the power of our product and watch your business soar to new heights.
Try it now!
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1514 prioritized Digital Public Relations requirements. - Extensive coverage of 85 Digital Public Relations topic scopes.
- In-depth analysis of 85 Digital Public Relations step-by-step solutions, benefits, BHAGs.
- Detailed examination of 85 Digital Public Relations case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Churn Prevention, Email Marketing, Email Drip Campaigns, Direct Mail, Influencer Marketing, Recurring Revenue, Digital Public Relations, Online Reputation Management, Email Segmentation, Customer Satisfaction, Brand Advocacy, Conversion Rate Optimization, Audience Targeting, Content Syndication, Community Building, Promotional Products, Brand Awareness, Customer Referrals, Behavioral Targeting, Brand Partnerships, Growth Hacking, Competitive Analysis, Loyalty Programs, Cart Abandonment, Affiliate Marketing, Search Engine Optimization, Rapid Experimentation, Google Ads, Contest Marketing, Brand Ambassador Program, Customer Onboarding, Cross Promotion, Customer Profiling, Twitter Ads, Customer Service, User Generated Content, Experience Design, Customer Feedback, Data Analytics, Customer Insights, Multivariate Testing, Customer Reviews, Lead Nurturing, Persona Development, Paid Advertising, Marketing Automation, Data Mining, Social Media Advertising, Website Optimization, Customer Loyalty, Influencer Network, Customer Success, User Acquisition, Social Media, Customer Acquisition, Guerrilla Marketing, Targeted Advertising, Customer Retention, Lead Generation, Market Research, Co Marketing, Landing Page Optimization, In Store Promotions, Marketing Channels, Engagement Marketing, Retention Strategies, Guerilla Tactics, Customer Engagement, Event Sponsorship, Referral Marketing, Data Driven Strategies, User Surveys, Content Marketing, Repeat Purchases, Customer Lifetime Value, Lead Sharing, Strategic Partnerships, Customer Journey, Product Adoption, Joint Events, Viral Marketing, Viral Content, Predictive Modeling, Word Of Mouth, Native Advertising
Digital Public Relations Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Digital Public Relations
Digital public relations refers to the use of online platforms and digital tools to manage an organization′s relationship with the public and promote its brand. This includes connecting with local media to increase visibility and publicity for the organization.
1. Implement a referral program to incentivize current customers to bring in new customers.
- Benefits: Increases customer acquisition and retention, as well as word-of-mouth marketing.
2. Utilize email marketing to continuously engage and nurture existing customers.
- Benefits: Keeps the brand top of mind, increases customer loyalty, and drives repeat purchases.
3. Use data analysis to identify and target high-value customers for personalized marketing efforts.
- Benefits: Increases conversions and ROI, as well as customer satisfaction and loyalty.
4. Develop customer onboarding process to ensure a smooth and positive experience for new customers.
- Benefits: Reduces churn rate, creates brand advocates, and improves brand reputation.
5. Collaborate with influencers to reach a larger audience and tap into their followers as potential customers.
- Benefits: Expands brand awareness and credibility, as well as potential for higher conversions.
6. Optimize website and landing pages for conversion by using A/B testing and user behavior analysis.
- Benefits: Improves customer experience, increases conversions, and reduces bounce rate.
7. Leverage social media to connect with customers, gather feedback, and showcase the brand′s unique value proposition.
- Benefits: Increases brand visibility, engagement, and customer satisfaction.
8. Develop and promote exclusive offers and deals for current customers to encourage repeat purchases and referrals.
- Benefits: Encourages customer retention and advocacy, and drives new customer acquisition.
9. Work on building a strong brand image and reputation through social proof, PR, and customer reviews.
- Benefits: Builds trust and credibility, increases brand loyalty, and attracts new customers.
10. Continuously track and analyze key metrics to measure the effectiveness of marketing efforts and make data-driven decisions.
- Benefits: Helps optimize marketing strategies for better performance and overall business growth.
CONTROL QUESTION: Has the organizations public relations and marketing representative established liaison with local media representatives to promote the organization?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years from now, my big hairy audacious goal for Digital Public Relations is for every organization to have a seamlessly integrated and highly effective digital public relations strategy. This means that not only will every organization have a dedicated digital public relations team, but they will also have established strong relationships with local media representatives.
These relationships will be so strong that the organization′s public relations and marketing representative will work closely with local media outlets to promote the organization in a timely and strategic manner. This will include leveraging social media platforms, influencer partnerships, and data-driven public relations tactics to ensure maximum reach and impact.
Additionally, the implementation of advanced analytics and artificial intelligence technology will allow organizations to accurately measure and track the success of their digital public relations efforts. This will enable them to continuously improve and adapt their strategies for maximum effectiveness.
The result of this big hairy audacious goal will be a significant shift in the traditional landscape of public relations, where digital strategies are no longer an afterthought, but a primary component of all public relations campaigns. It will also lead to increased visibility and positive perception for organizations in the eyes of their target audiences.
Overall, my ultimate goal is for the digital public relations landscape to become synonymous with innovation, effectiveness, and strong media relationships, leading organizations towards even greater success and strategic growth.
Customer Testimonials:
"I`ve been using this dataset for a variety of projects, and it consistently delivers exceptional results. The prioritized recommendations are well-researched, and the user interface is intuitive. Fantastic job!"
"I`ve been using this dataset for a few months, and it has consistently exceeded my expectations. The prioritized recommendations are accurate, and the download process is quick and hassle-free. Outstanding!"
"This dataset is a game-changer for personalized learning. Students are being exposed to the most relevant content for their needs, which is leading to improved performance and engagement."
Digital Public Relations Case Study/Use Case example - How to use:
Case Study: Establishing Liaison with Local Media for Organizational Promotion
Synopsis of Client Situation:
The client is a non-profit organization that focuses on providing support and resources to underprivileged children in the local community. Despite their efforts, the organization has been struggling to gain attention and support from the general public. The lack of media coverage has resulted in limited donations and volunteers, hindering their ability to fulfill their mission and make a tangible impact in the community. The organization recognizes the importance of media exposure in amplifying their message and reaching a wider audience. Thus, they have approached our digital public relations agency to help them establish liaisons with local media representatives to promote their organization.
Consulting Methodology:
Our agency followed a four-step methodology to assist the client in achieving their goal of establishing liaisons with local media representatives.
Step 1: Research and Analysis
We began by conducting extensive research on the local media landscape, identifying key news outlets, journalists, and media platforms in the community. This involved analyzing circulation numbers, readership demographics, and the type of content covered by each media outlet. Additionally, we researched the organization′s target audience to understand their media consumption habits and preferences.
Step 2: Developing a Media List
Based on our research, we compiled a comprehensive media list containing all relevant local media outlets, including newspapers, TV stations, radio channels, and online publications. The list also included contact information for key journalists covering topics related to the organization′s mission.
Step 3: Creating a Media Outreach Plan
With a clear understanding of the organization′s objectives and target audience, we developed a strategic media outreach plan. This involved crafting compelling pitches and press releases that would grab the attention of journalists and media representatives. We also coordinated with the organization′s PR and marketing representatives to ensure consistency in messaging and branding.
Step 4: Implementation and Follow-up
Using our media list and outreach plan, we started reaching out to the identified media contacts via email, phone calls, and social media platforms. We also utilized our relationships with local media representatives to facilitate introductions and secure coverage opportunities for the organization. We continuously followed up with the media contacts and provided prompt responses to any inquiries to increase the likelihood of securing coverage.
Deliverables:
Our agency provided the following deliverables to the client throughout the consulting engagement:
1. A comprehensive media list containing contact information for key local media outlets and journalists.
2. A strategic media outreach plan outlining the tactics and timeline for engaging with media representatives.
3. Customized pitches and press releases tailored to specific media outlets and journalists.
4. Ongoing communication and follow-up with media contacts to secure coverage opportunities.
5. Regular progress reports and updates on media coverage obtained.
Implementation Challenges:
Despite a well-developed plan and diligent efforts, our agency faced a few challenges during the implementation phase:
1. Limited Resources: The non-profit organization had limited resources, which made it challenging to allocate a significant budget for media outreach activities. To address this challenge, our agency leveraged our connections and expertise to identify cost-effective tactics that would yield the best results.
2. Busy News Cycle: The local media landscape was highly competitive, with several newsworthy events happening simultaneously. This made it challenging to grab the attention of media representatives and secure coverage for the organization. To overcome this obstacle, our agency continuously monitored the news cycle and ensured timely and relevant pitches to increase the chances of coverage.
3. Short Timeline: The client had set a short timeline for achieving their goal, which added pressure to secure media coverage quickly. However, our agency managed to make the most of the limited time by proactively reaching out to media contacts and using our relationships to speed up the process.
KPIs:
To measure the success of our media outreach efforts, we tracked the following key performance indicators (KPIs):
1. Number of Media Contacts Engaged: The number of media outlets and journalists approached for coverage opportunities.
2. Media Mentions: The number of news articles, TV/radio segments, and online features obtained for the organization.
3. Audience Reach: The estimated audience reached through the obtained media coverage.
4. Increase in Donations and Volunteers: The impact of media coverage on donations and volunteers for the organization.
Other Management Considerations:
Our agency provided the client with recommendations for ongoing media relations activities to sustain and grow the relationships established with local media representatives. These included staying updated on current events and trends in the community, regularly communicating with media contacts, and leveraging social media platforms to amplify media coverage. We also emphasized the importance of tracking and analyzing media coverage to identify areas for improvement and measure the return on investment (ROI) of PR efforts.
Consulting Whitepapers:
To support our consulting methodology, our agency drew insights from various consulting whitepapers, including:
1. Strengthening Nonprofit PR Strategies by Ascendant.
2. Maximizing Media Coverage for Non-profits by Velocity PR.
3. Engaging with Local Media for Your Non-profit by Bloomerang.
Academic Business Journals:
We also referenced academic business journals such as the Journal of Public Relations Research and the Public Relations Review, which focused on the role of PR in non-profit organizations and building relationships with media representatives.
Market Research Reports:
Our agency utilized market research reports such as the Nonprofit Communications Trends Report by Kivi′s Nonprofit Communication Hub and the State of the Media report by the Pew Research Center to gain insights into the media landscape and audience trends relevant to the client′s objectives.
Conclusion:
In conclusion, our digital public relations agency successfully assisted the non-profit organization in establishing liaisons with local media representatives. Our comprehensive research, strategic planning, and diligent implementation resulted in significant media coverage for the organization, increasing their visibility and ultimately contributing to their goal of making a positive impact in the local community. By leveraging our expertise, resources, and relationships, we were able to help the client overcome challenges and achieve their PR objectives effectively.
Security and Trust:
- Secure checkout with SSL encryption Visa, Mastercard, Apple Pay, Google Pay, Stripe, Paypal
- Money-back guarantee for 30 days
- Our team is available 24/7 to assist you - support@theartofservice.com
About the Authors: Unleashing Excellence: The Mastery of Service Accredited by the Scientific Community
Immerse yourself in the pinnacle of operational wisdom through The Art of Service`s Excellence, now distinguished with esteemed accreditation from the scientific community. With an impressive 1000+ citations, The Art of Service stands as a beacon of reliability and authority in the field.Our dedication to excellence is highlighted by meticulous scrutiny and validation from the scientific community, evidenced by the 1000+ citations spanning various disciplines. Each citation attests to the profound impact and scholarly recognition of The Art of Service`s contributions.
Embark on a journey of unparalleled expertise, fortified by a wealth of research and acknowledgment from scholars globally. Join the community that not only recognizes but endorses the brilliance encapsulated in The Art of Service`s Excellence. Enhance your understanding, strategy, and implementation with a resource acknowledged and embraced by the scientific community.
Embrace excellence. Embrace The Art of Service.
Your trust in us aligns you with prestigious company; boasting over 1000 academic citations, our work ranks in the top 1% of the most cited globally. Explore our scholarly contributions at: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=blokdyk
About The Art of Service:
Our clients seek confidence in making risk management and compliance decisions based on accurate data. However, navigating compliance can be complex, and sometimes, the unknowns are even more challenging.
We empathize with the frustrations of senior executives and business owners after decades in the industry. That`s why The Art of Service has developed Self-Assessment and implementation tools, trusted by over 100,000 professionals worldwide, empowering you to take control of your compliance assessments. With over 1000 academic citations, our work stands in the top 1% of the most cited globally, reflecting our commitment to helping businesses thrive.
Founders:
Gerard Blokdyk
LinkedIn: https://www.linkedin.com/in/gerardblokdijk/
Ivanka Menken
LinkedIn: https://www.linkedin.com/in/ivankamenken/
