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Hybrid Selling Models for ISVs; Integrating Direct Sales Teams with Partner Channels While Maximizing Both Motions

Hybrid Selling Models for ISVs; Integrating Direct Sales Teams with Partner Channels While Maximizing Both Motions

USD212.89
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Hybrid Selling Models for ISVs: Integrating Direct Sales Teams with Partner Channels While Maximizing Both Motions



Course Overview

This comprehensive course is designed to equip Independent Software Vendors (ISVs) with the knowledge and skills necessary to successfully implement a hybrid selling model that integrates direct sales teams with partner channels. Participants will learn how to maximize both motions, resulting in increased revenue and growth.



Course Objectives

  • Understand the benefits and challenges of implementing a hybrid selling model
  • Develop a comprehensive strategy for integrating direct sales teams with partner channels
  • Learn how to optimize and manage both direct and indirect sales channels
  • Understand how to create a cohesive sales strategy that aligns with business objectives
  • Gain practical knowledge and skills to successfully execute a hybrid selling model


Course Outline

Module 1: Introduction to Hybrid Selling Models

  • Defining hybrid selling models and their benefits
  • Understanding the challenges of implementing a hybrid selling model
  • Overview of direct and indirect sales channels
  • Importance of aligning sales strategy with business objectives

Module 2: Developing a Comprehensive Sales Strategy

  • Conducting market research and analysis
  • Defining target markets and customer segments
  • Developing a unique value proposition
  • Creating a sales strategy that aligns with business objectives

Module 3: Building and Managing Direct Sales Teams

  • Recruiting and hiring direct sales team members
  • Training and onboarding direct sales team members
  • Managing and motivating direct sales teams
  • Measuring and evaluating direct sales team performance

Module 4: Building and Managing Partner Channels

  • Recruiting and selecting partner channel members
  • Training and onboarding partner channel members
  • Managing and motivating partner channel members
  • Measuring and evaluating partner channel performance

Module 5: Integrating Direct Sales Teams with Partner Channels

  • Developing a cohesive sales strategy that integrates direct and indirect sales channels
  • Creating a unified sales process
  • Establishing clear communication and collaboration channels
  • Managing conflicts and challenges

Module 6: Optimizing and Managing Sales Channels

  • Understanding sales channel metrics and analytics
  • Measuring and evaluating sales channel performance
  • Identifying areas for improvement and optimization
  • Implementing changes and adjustments

Module 7: Creating a Cohesive Sales Strategy

  • Aligning sales strategy with business objectives
  • Creating a unified sales message
  • Establishing clear sales processes and procedures
  • Ensuring consistent customer experiences

Module 8: Advanced Sales Strategies and Tactics

  • Understanding advanced sales strategies and tactics
  • Using data and analytics to inform sales decisions
  • Implementing account-based sales strategies
  • Using sales automation and enablement tools

Module 9: Sales Enablement and Training

  • Understanding the importance of sales enablement and training
  • Creating a sales enablement and training program
  • Developing sales training content and materials
  • Delivering sales training and coaching

Module 10: Sales Analytics and Performance Management

  • Understanding sales analytics and metrics
  • Measuring and evaluating sales performance
  • Identifying areas for improvement and optimization
  • Implementing changes and adjustments


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion, demonstrating their expertise in hybrid selling models and their ability to successfully integrate direct sales teams with partner channels.



Course Features

  • Interactive and engaging content
  • Comprehensive and up-to-date curriculum
  • Personalized learning experience
  • Expert instructors with real-world experience
  • Practical and actionable insights
  • Hands-on projects and exercises
  • Bite-sized lessons and flexible learning
  • Lifetime access to course materials
  • Gamification and progress tracking
  • Community-driven learning environment
  • Mobile-accessible and user-friendly platform


Course Format

This course is delivered online, with interactive and engaging content, including video lessons, quizzes, exercises, and hands-on projects. Participants can access the course materials at any time, from any device, and can learn at their own pace.

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