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Mastering Strategic Account Management

Mastering Strategic Account Management

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Mastering Strategic Account Management Curriculum

Mastering Strategic Account Management Curriculum

This comprehensive course is designed to equip you with the knowledge and skills needed to master strategic account management. Upon completion, you will receive a certificate issued by The Art of Service.



Course Overview

This course is:

  • Interactive and engaging, with hands-on projects and gamification
  • Comprehensive, covering over 80 topics in-depth
  • Personalized, with bite-sized lessons and progress tracking
  • Up-to-date, with the latest best practices and real-world applications
  • Practical, with actionable insights and expert instructors
  • High-quality, with lifetime access to course content
  • Flexible, with user-friendly and mobile-accessible learning
  • Community-driven, with discussion forums and peer feedback


Course Outline

Chapter 1: Introduction to Strategic Account Management

Topic 1.1: Defining Strategic Account Management

  • Understanding the concept of strategic account management
  • Identifying key characteristics of strategic accounts
  • Recognizing the importance of strategic account management

Topic 1.2: Benefits of Strategic Account Management

  • Increased revenue and profitability
  • Improved customer satisfaction and loyalty
  • Enhanced competitiveness and market share

Chapter 2: Understanding Your Strategic Accounts

Topic 2.1: Analyzing Customer Needs and Expectations

  • Understanding customer goals and objectives
  • Identifying customer pain points and challenges
  • Recognizing customer buying behavior and decision-making processes

Topic 2.2: Developing Customer Profiles and Personas

  • Creating customer profiles and personas
  • Understanding customer demographics and psychographics
  • Recognizing customer preferences and behaviors

Chapter 3: Building and Maintaining Strategic Relationships

Topic 3.1: Establishing Trust and Credibility

  • Building trust and credibility with customers
  • Developing effective communication and interpersonal skills
  • Recognizing the importance of emotional intelligence

Topic 3.2: Managing Conflict and Negotiation

  • Understanding conflict resolution and negotiation strategies
  • Developing effective conflict resolution and negotiation skills
  • Recognizing the importance of active listening and empathy

Chapter 4: Developing and Implementing Strategic Account Plans

Topic 4.1: Conducting SWOT Analysis and Competitor Analysis

  • Understanding SWOT analysis and competitor analysis
  • Conducting SWOT analysis and competitor analysis
  • Recognizing the importance of market research and intelligence

Topic 4.2: Developing and Implementing Strategic Account Plans

  • Creating strategic account plans and objectives
  • Developing and implementing tactical plans and strategies
  • Recognizing the importance of metrics and evaluation

Chapter 5: Managing and Evaluating Strategic Account Performance

Topic 5.1: Establishing Metrics and Evaluation Criteria

  • Understanding metrics and evaluation criteria
  • Establishing metrics and evaluation criteria
  • Recognizing the importance of data analysis and interpretation

Topic 5.2: Conducting Regular Review and Evaluation

  • Conducting regular review and evaluation of strategic account performance
  • Identifying areas for improvement and opportunities for growth
  • Recognizing the importance of continuous learning and improvement

Chapter 6: Advanced Topics in Strategic Account Management

Topic 6.1: Understanding Customer Journey Mapping

  • Understanding customer journey mapping
  • Creating customer journey maps
  • Recognizing the importance of customer experience and satisfaction

Topic 6.2: Leveraging Technology and Data Analytics

  • Understanding the role of technology and data analytics in strategic account management
  • Leveraging technology and data analytics to drive business growth
  • Recognizing the importance of data-driven decision-making

Chapter 7: Case Studies and Best Practices in Strategic Account Management

Topic 7.1: Real-World Examples of Strategic Account Management

  • Examining real-world examples of strategic account management
  • Analyzing successes and challenges in strategic account management
  • Recognizing best practices and lessons learned

Topic 7.2: Expert Insights and Panel Discussions

  • Hearing from experts in strategic account management
  • Participating in panel discussions and Q&A sessions
  • Recognizing the importance of ongoing learning and professional development


Certification and Course Completion

Upon completion of this course, you will receive a certificate issued by The Art of Service. This certificate is a testament to your knowledge and skills in strategic account management.

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