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With over 1509 prioritized requirements, solutions, benefits, results, and case studies, our dataset is the ultimate guide for any business looking to enhance their online advertising strategies.
Why waste countless hours and resources trying to figure out the best approach to online advertising? Our Knowledge Base provides you with the most important questions to ask to get results by urgency and scope.
This means you can easily prioritize your advertising efforts and see immediate impact on your business.
One of the key benefits of our product is its comparison to competitors and alternatives.
Our Online Advertising in Predictive Analytics dataset stands out as the superior option for professionals.
With detailed product specifications, use cases and case studies, it is clear that our product outperforms any other product in the market.
Not only is our product top-notch, but it is also user-friendly and affordable.
We offer a DIY alternative for those looking to save on costs without compromising on quality.
Our product is easy to navigate and understand, making it accessible for all businesses, big or small.
In addition, our research on Online Advertising in Predictive Analytics has been thorough and extensive, ensuring that our product is up-to-date and effective.
We understand the importance of staying ahead in the ever-changing digital landscape, and our Knowledge Base is constantly updated to provide you with the best insights and strategies.
But what sets us apart from other products is our focus on businesses.
We cater specifically to businesses, understanding the unique challenges they face in the online advertising world.
Our Knowledge Base is tailored to help businesses of all industries and sizes, so you can trust that our product will work for you.
Concerned about the cost? We offer a cost-effective solution that will bring significant returns for your business.
With our product, you can say goodbye to wasted advertising dollars and hello to increased conversions and profits.
Still unsure? Let us break it down for you - our product is the ultimate tool for businesses looking to elevate their online advertising efforts.
It provides detailed information and strategies, allows for easy prioritization, is user-friendly and affordable, and caters specifically to businesses.
Plus, with our constantly updated research and comprehensive dataset, you can trust that our product will deliver on its promises.
So why wait? Invest in our Online Advertising in Predictive Analytics Knowledge Base today and see the difference it makes in your business.
Say hello to successful and efficient online advertising and watch your business soar.
Which barriers does your organization face when adopting new technologies or automation? Are you worried about all the work involved in tracking your online marketing metrics? Have you ever thought about hiring a sales person to help expand your advertising reach?
Online Advertising
Organizations face barriers such as high implementation costs, resistance to change, and lack of expertise when adopting new technologies or automation in online advertising.
1. Lack of Expertise: Invest in employee training and hiring skilled professionals for successfully implementing and managing new technology.
2. Resistance to Change: Communicate benefits and provide support to minimize employee reluctance towards technology adoption.
3. Budget Constraints: Explore cost-effective options, outsource certain tasks, or secure funding through partnerships to overcome budget limitations.
4. Data Privacy and Security Concerns: Prioritize data protection and ensure compliance with relevant regulations to build trust with customers and safeguard company reputation.
5. Integration Challenges: Choose a flexible and compatible platform, and work with vendors to ensure smooth integration with existing systems.
6. Limited User Adoption: Involve end-users in the decision-making process, provide user-friendly interfaces, and offer incentives to encourage uptake.
7. Inaccurate or Incomplete Data: Regularly monitor and maintain data integrity, invest in data cleansing tools, and establish clear data management protocols.
8. Lack of Clear Goals and Metrics: Define objectives and key performance indicators (KPIs), and constantly review and refine them to measure the success of technology implementation.
9. Poor Infrastructure: Identify and invest in necessary hardware and software upgrades to support advanced technology solutions.
10. Lack of Customization: Collaborate with vendors to tailor technology solutions to meet the specific needs and goals of the organization.
CONTROL QUESTION: Which barriers does the organization face when adopting new technologies or automation?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
Big Hairy Audacious Goal (BHAG):
To become the leading provider of data-driven and highly targeted online advertising solutions globally within the next 10 years, generating $1 billion in annual revenue and serving a diverse portfolio of clients across various industries.
Barriers to Adopting New Technologies or Automation:
1. Resistance to Change: One of the biggest barriers an organization may face when adopting new technologies or automation is resistance from employees to change their established processes and strategies. This can result in a slower adoption rate and hinder progress towards achieving the BHAG.
2. Lack of Knowledge and Expertise: Implementing new technologies and automation requires specialized knowledge and expertise. The organization may face challenges in finding and hiring qualified individuals or training current employees to handle these new tools effectively.
3. Cost and Resource Constraints: Depending on the size of the organization, investing in new technologies and automation can be a significant financial burden. This may lead to budget constraints and limited resources, making it difficult to fully implement and integrate these solutions.
4. Integration with Existing Systems: For organizations with existing systems, integrating new technologies and automation can be a challenge. Compatibility issues between systems may arise, causing delays and additional costs.
5. Data Privacy and Security Concerns: Automation and new technologies often involve the collection and sharing of personal user data. Organizations may face regulatory and ethical challenges in ensuring the privacy and security of this data, which could hinder their ability to adopt and utilize these tools.
6. Limited Support and Collaboration: Adopting new technologies and automation may require collaboration with external vendors or partners, who may not always be readily available to provide support and assistance. This could lead to delays in implementation and affect the organization′s ability to achieve its BHAG.
7. Resistance from Traditional Marketing Methods: While the world of online advertising is constantly evolving, many organizations still rely on traditional marketing methods. This may create resistance and hesitation to fully embrace new technologies and automation, hindering the progress towards achieving the BHAG.
"This dataset has been a lifesaver for my research. The prioritized recommendations are clear and concise, making it easy to identify the most impactful actions. A must-have for anyone in the field!"
Case Study: Overcoming Barriers in Adopting New Technologies and Automation in Online Advertising
Synopsis of Client Situation:
The client, a large online advertising organization, was facing numerous challenges in adopting new technologies and implementing automation processes in their operations. The organization had been in the online advertising industry for over a decade and experienced significant growth in recent years. However, with the rise of new technologies and changing consumer behavior, the client′s management team realized that they needed to adapt to stay competitive and meet the evolving demands of the market.
As a result, the client was exploring various new technologies, automation tools, and strategies to improve their advertising capabilities, increase efficiency, and enhance their overall performance. However, the adoption of these new technologies and automation processes was not without its challenges. The client faced several barriers in the adoption process, hindering their progress and limiting the potential benefits they could achieve.
Consulting Methodology:
To address the client′s challenges, our consulting team conducted a thorough analysis of the organization′s current operations, business goals, and market trends. We also conducted in-depth research on the latest technologies and automation tools available in the online advertising industry to identify suitable solutions for the client.
Next, we collaborated with the client′s management team to develop a tailored strategy to adopt new technologies and implement automation processes. The strategy involved the following steps:
1. Identification of key areas for technology adoption: In consultation with the client, our team identified key areas in the organization′s operations that could benefit from the adoption of new technologies and automation. These included ad targeting, campaign management, customer data management, and performance tracking.
2. Evaluation of available technologies and tools: Our consulting team evaluated the latest technologies and automation tools available in the market based on their functionality, ease of integration, cost, and potential impact on the client′s operations.
3. Development of a roadmap for adoption: Based on our assessment, we developed a roadmap for technology adoption, outlining the specific technologies and automation processes to be implemented in each of the identified areas and a timeline for their adoption.
4. Implementation plan: To ensure smooth implementation, we developed a detailed plan outlining the steps, resources, and timelines required to implement the identified technologies and automation processes.
5. Change management and training: We recognized that technology adoption would bring significant changes to the organization′s operations, and thus, we developed a change management plan to facilitate a smooth transition. Additionally, we provided training to employees on how to effectively use the new technologies and automation tools.
Deliverables:
1. A detailed report on the current state of the organization′s operations, including strengths, weaknesses, and potential areas for improvement.
2. A list of recommended technologies and automation tools with a detailed evaluation of their features and potential benefits for the client.
3. A roadmap for technology adoption and an implementation plan.
4. A change management plan and training materials for employees.
5. Ongoing support and guidance during the technology adoption and implementation process.
Implementation Challenges:
The adoption of new technologies and implementation of automation processes presented several challenges for the client, including:
1. Limited budget: The client had limited financial resources, which posed a significant barrier in adopting new technologies and implementing automation processes, which can often be costly.
2. Resistance to change: Employees were used to the traditional methods of operation and were resistant to change, which could hinder the successful adoption of new technologies and automation processes.
3. Lack of expertise: The client lacked the necessary expertise and knowledge to effectively evaluate and select the most suitable technologies and implement automation processes.
4. Integration issues: Integrating new technologies and automation tools into the organization′s existing systems and processes can be complex and time-consuming, leading to delays and disruption of operations.
KPIs and Management Considerations:
To measure the success of the technology adoption and automation implementation, we established the following key performance indicators (KPIs):
1. Increase in ad targeting accuracy: This KPI measures the level of improvement in ad targeting accuracy after the adoption of new technologies and automation processes.
2. Improved campaign management efficiency: This KPI tracks the time and resources saved by implementing automation processes in campaign management.
3. Increase in customer data management effectiveness: This KPI measures the accuracy and completeness of customer data management after implementing automation processes.
4. Cost savings: By automating processes and using technology, the client was expected to achieve cost savings, which would be measured as a KPI.
To ensure the continued success of the technology adoption and automation implementation, we recommended the following management considerations:
1. Regular monitoring and evaluation of KPIs to track progress.
2. Ongoing training and support for employees to ensure they are equipped to use the new technologies and tools effectively.
3. Continuous assessment of new technologies and automation tools to stay updated on emerging trends and potential improvements to existing processes.
Conclusion:
Through our consulting efforts, the client successfully adopted new technologies and implemented automation processes, resulting in significant improvements in their operations and overall performance. The organization was able to overcome the barriers it faced and achieve its business goals. Our strategy and recommendations were developed based on best practices in the industry, leveraging insights from consulting whitepapers, academic business journals, and market research reports.
References:
1. Mercer. (2019). Overcoming Barriers to Technology Adoption. Retrieved from https://www.mercer.com/our-thinking/workforce-barriers-to-technology.html
2. McKinsey & Company. (2017). Digital Marketing: Transcending Traditional Boundaries with New Technologies and Automation. Retrieved from https://www.mckinsey.com/industries/advanced-electronics/our-insights/digital-marketing-transcending-traditional-boundaries-with-new-technologies-and-automation
3. Forbes. (2018). The Impact of New Technologies on the Advertising Industry. Retrieved from https://www.forbes.com/sites/forbescommunicationscouncil/2018/06/25/the-impact-of-new-technologies-on-the-advertising-industry/?sh=2f5e26475f0b
Introducing our Online Advertising in Predictive Analytics Knowledge Base, a comprehensive and efficient tool to help you achieve your advertising goals.
With over 1509 prioritized requirements, solutions, benefits, results, and case studies, our dataset is the ultimate guide for any business looking to enhance their online advertising strategies.
Why waste countless hours and resources trying to figure out the best approach to online advertising? Our Knowledge Base provides you with the most important questions to ask to get results by urgency and scope.
This means you can easily prioritize your advertising efforts and see immediate impact on your business.
One of the key benefits of our product is its comparison to competitors and alternatives.
Our Online Advertising in Predictive Analytics dataset stands out as the superior option for professionals.
With detailed product specifications, use cases and case studies, it is clear that our product outperforms any other product in the market.
Not only is our product top-notch, but it is also user-friendly and affordable.
We offer a DIY alternative for those looking to save on costs without compromising on quality.
Our product is easy to navigate and understand, making it accessible for all businesses, big or small.
In addition, our research on Online Advertising in Predictive Analytics has been thorough and extensive, ensuring that our product is up-to-date and effective.
We understand the importance of staying ahead in the ever-changing digital landscape, and our Knowledge Base is constantly updated to provide you with the best insights and strategies.
But what sets us apart from other products is our focus on businesses.
We cater specifically to businesses, understanding the unique challenges they face in the online advertising world.
Our Knowledge Base is tailored to help businesses of all industries and sizes, so you can trust that our product will work for you.
Concerned about the cost? We offer a cost-effective solution that will bring significant returns for your business.
With our product, you can say goodbye to wasted advertising dollars and hello to increased conversions and profits.
Still unsure? Let us break it down for you - our product is the ultimate tool for businesses looking to elevate their online advertising efforts.
It provides detailed information and strategies, allows for easy prioritization, is user-friendly and affordable, and caters specifically to businesses.
Plus, with our constantly updated research and comprehensive dataset, you can trust that our product will deliver on its promises.
So why wait? Invest in our Online Advertising in Predictive Analytics Knowledge Base today and see the difference it makes in your business.
Say hello to successful and efficient online advertising and watch your business soar.
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1509 prioritized Online Advertising requirements. - Extensive coverage of 187 Online Advertising topic scopes.
- In-depth analysis of 187 Online Advertising step-by-step solutions, benefits, BHAGs.
- Detailed examination of 187 Online Advertising case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Production Planning, Predictive Algorithms, Transportation Logistics, Predictive Analytics, Inventory Management, Claims analytics, Project Management, Predictive Planning, Enterprise Productivity, Environmental Impact, Predictive Customer Analytics, Operations Analytics, Online Behavior, Travel Patterns, Artificial Intelligence Testing, Water Resource Management, Demand Forecasting, Real Estate Pricing, Clinical Trials, Brand Loyalty, Security Analytics, Continual Learning, Knowledge Discovery, End Of Life Planning, Video Analytics, Fairness Standards, Predictive Capacity Planning, Neural Networks, Public Transportation, Predictive Modeling, Predictive Intelligence, Software Failure, Manufacturing Analytics, Legal Intelligence, Speech Recognition, Social Media Sentiment, Real-time Data Analytics, Customer Satisfaction, Task Allocation, Online Advertising, AI Development, Food Production, Claims strategy, Genetic Testing, User Flow, Quality Control, Supply Chain Optimization, Fraud Detection, Renewable Energy, Artificial Intelligence Tools, Credit Risk Assessment, Product Pricing, Technology Strategies, Predictive Method, Data Comparison, Predictive Segmentation, Financial Planning, Big Data, Public Perception, Company Profiling, Asset Management, Clustering Techniques, Operational Efficiency, Infrastructure Optimization, EMR Analytics, Human-in-the-Loop, Regression Analysis, Text Mining, Internet Of Things, Healthcare Data, Supplier Quality, Time Series, Smart Homes, Event Planning, Retail Sales, Cost Analysis, Sales Forecasting, Decision Trees, Customer Lifetime Value, Decision Tree, Modeling Insight, Risk Analysis, Traffic Congestion, Employee Retention, Data Analytics Tool Integration, AI Capabilities, Sentiment Analysis, Value Investing, Predictive Control, Training Needs Analysis, Succession Planning, Compliance Execution, Laboratory Analysis, Community Engagement, Forecasting Methods, Configuration Policies, Revenue Forecasting, Mobile App Usage, Asset Maintenance Program, Product Development, Virtual Reality, Insurance evolution, Disease Detection, Contracting Marketplace, Churn Analysis, Marketing Analytics, Supply Chain Analytics, Vulnerable Populations, Buzz Marketing, Performance Management, Stream Analytics, Data Mining, Web Analytics, Predictive Underwriting, Climate Change, Workplace Safety, Demand Generation, Categorical Variables, Customer Retention, Redundancy Measures, Market Trends, Investment Intelligence, Patient Outcomes, Data analytics ethics, Efficiency Analytics, Competitor differentiation, Public Health Policies, Productivity Gains, Workload Management, AI Bias Audit, Risk Assessment Model, Model Evaluation Metrics, Process capability models, Risk Mitigation, Customer Segmentation, Disparate Treatment, Equipment Failure, Product Recommendations, Claims processing, Transparency Requirements, Infrastructure Profiling, Power Consumption, Collections Analytics, Social Network Analysis, Business Intelligence Predictive Analytics, Asset Valuation, Predictive Maintenance, Carbon Footprint, Bias and Fairness, Insurance Claims, Workforce Planning, Predictive Capacity, Leadership Intelligence, Decision Accountability, Talent Acquisition, Classification Models, Data Analytics Predictive Analytics, Workforce Analytics, Logistics Optimization, Drug Discovery, Employee Engagement, Agile Sales and Operations Planning, Transparent Communication, Recruitment Strategies, Business Process Redesign, Waste Management, Prescriptive Analytics, Supply Chain Disruptions, Artificial Intelligence, AI in Legal, Machine Learning, Consumer Protection, Learning Dynamics, Real Time Dashboards, Image Recognition, Risk Assessment, Marketing Campaigns, Competitor Analysis, Potential Failure, Continuous Auditing, Energy Consumption, Inventory Forecasting, Regulatory Policies, Pattern Recognition, Data Regulation, Facilitating Change, Back End Integration
Online Advertising Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Online Advertising
Organizations face barriers such as high implementation costs, resistance to change, and lack of expertise when adopting new technologies or automation in online advertising.
1. Lack of Expertise: Invest in employee training and hiring skilled professionals for successfully implementing and managing new technology.
2. Resistance to Change: Communicate benefits and provide support to minimize employee reluctance towards technology adoption.
3. Budget Constraints: Explore cost-effective options, outsource certain tasks, or secure funding through partnerships to overcome budget limitations.
4. Data Privacy and Security Concerns: Prioritize data protection and ensure compliance with relevant regulations to build trust with customers and safeguard company reputation.
5. Integration Challenges: Choose a flexible and compatible platform, and work with vendors to ensure smooth integration with existing systems.
6. Limited User Adoption: Involve end-users in the decision-making process, provide user-friendly interfaces, and offer incentives to encourage uptake.
7. Inaccurate or Incomplete Data: Regularly monitor and maintain data integrity, invest in data cleansing tools, and establish clear data management protocols.
8. Lack of Clear Goals and Metrics: Define objectives and key performance indicators (KPIs), and constantly review and refine them to measure the success of technology implementation.
9. Poor Infrastructure: Identify and invest in necessary hardware and software upgrades to support advanced technology solutions.
10. Lack of Customization: Collaborate with vendors to tailor technology solutions to meet the specific needs and goals of the organization.
CONTROL QUESTION: Which barriers does the organization face when adopting new technologies or automation?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
Big Hairy Audacious Goal (BHAG):
To become the leading provider of data-driven and highly targeted online advertising solutions globally within the next 10 years, generating $1 billion in annual revenue and serving a diverse portfolio of clients across various industries.
Barriers to Adopting New Technologies or Automation:
1. Resistance to Change: One of the biggest barriers an organization may face when adopting new technologies or automation is resistance from employees to change their established processes and strategies. This can result in a slower adoption rate and hinder progress towards achieving the BHAG.
2. Lack of Knowledge and Expertise: Implementing new technologies and automation requires specialized knowledge and expertise. The organization may face challenges in finding and hiring qualified individuals or training current employees to handle these new tools effectively.
3. Cost and Resource Constraints: Depending on the size of the organization, investing in new technologies and automation can be a significant financial burden. This may lead to budget constraints and limited resources, making it difficult to fully implement and integrate these solutions.
4. Integration with Existing Systems: For organizations with existing systems, integrating new technologies and automation can be a challenge. Compatibility issues between systems may arise, causing delays and additional costs.
5. Data Privacy and Security Concerns: Automation and new technologies often involve the collection and sharing of personal user data. Organizations may face regulatory and ethical challenges in ensuring the privacy and security of this data, which could hinder their ability to adopt and utilize these tools.
6. Limited Support and Collaboration: Adopting new technologies and automation may require collaboration with external vendors or partners, who may not always be readily available to provide support and assistance. This could lead to delays in implementation and affect the organization′s ability to achieve its BHAG.
7. Resistance from Traditional Marketing Methods: While the world of online advertising is constantly evolving, many organizations still rely on traditional marketing methods. This may create resistance and hesitation to fully embrace new technologies and automation, hindering the progress towards achieving the BHAG.
Customer Testimonials:
"This dataset has been a lifesaver for my research. The prioritized recommendations are clear and concise, making it easy to identify the most impactful actions. A must-have for anyone in the field!"
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Online Advertising Case Study/Use Case example - How to use:
Case Study: Overcoming Barriers in Adopting New Technologies and Automation in Online Advertising
Synopsis of Client Situation:
The client, a large online advertising organization, was facing numerous challenges in adopting new technologies and implementing automation processes in their operations. The organization had been in the online advertising industry for over a decade and experienced significant growth in recent years. However, with the rise of new technologies and changing consumer behavior, the client′s management team realized that they needed to adapt to stay competitive and meet the evolving demands of the market.
As a result, the client was exploring various new technologies, automation tools, and strategies to improve their advertising capabilities, increase efficiency, and enhance their overall performance. However, the adoption of these new technologies and automation processes was not without its challenges. The client faced several barriers in the adoption process, hindering their progress and limiting the potential benefits they could achieve.
Consulting Methodology:
To address the client′s challenges, our consulting team conducted a thorough analysis of the organization′s current operations, business goals, and market trends. We also conducted in-depth research on the latest technologies and automation tools available in the online advertising industry to identify suitable solutions for the client.
Next, we collaborated with the client′s management team to develop a tailored strategy to adopt new technologies and implement automation processes. The strategy involved the following steps:
1. Identification of key areas for technology adoption: In consultation with the client, our team identified key areas in the organization′s operations that could benefit from the adoption of new technologies and automation. These included ad targeting, campaign management, customer data management, and performance tracking.
2. Evaluation of available technologies and tools: Our consulting team evaluated the latest technologies and automation tools available in the market based on their functionality, ease of integration, cost, and potential impact on the client′s operations.
3. Development of a roadmap for adoption: Based on our assessment, we developed a roadmap for technology adoption, outlining the specific technologies and automation processes to be implemented in each of the identified areas and a timeline for their adoption.
4. Implementation plan: To ensure smooth implementation, we developed a detailed plan outlining the steps, resources, and timelines required to implement the identified technologies and automation processes.
5. Change management and training: We recognized that technology adoption would bring significant changes to the organization′s operations, and thus, we developed a change management plan to facilitate a smooth transition. Additionally, we provided training to employees on how to effectively use the new technologies and automation tools.
Deliverables:
1. A detailed report on the current state of the organization′s operations, including strengths, weaknesses, and potential areas for improvement.
2. A list of recommended technologies and automation tools with a detailed evaluation of their features and potential benefits for the client.
3. A roadmap for technology adoption and an implementation plan.
4. A change management plan and training materials for employees.
5. Ongoing support and guidance during the technology adoption and implementation process.
Implementation Challenges:
The adoption of new technologies and implementation of automation processes presented several challenges for the client, including:
1. Limited budget: The client had limited financial resources, which posed a significant barrier in adopting new technologies and implementing automation processes, which can often be costly.
2. Resistance to change: Employees were used to the traditional methods of operation and were resistant to change, which could hinder the successful adoption of new technologies and automation processes.
3. Lack of expertise: The client lacked the necessary expertise and knowledge to effectively evaluate and select the most suitable technologies and implement automation processes.
4. Integration issues: Integrating new technologies and automation tools into the organization′s existing systems and processes can be complex and time-consuming, leading to delays and disruption of operations.
KPIs and Management Considerations:
To measure the success of the technology adoption and automation implementation, we established the following key performance indicators (KPIs):
1. Increase in ad targeting accuracy: This KPI measures the level of improvement in ad targeting accuracy after the adoption of new technologies and automation processes.
2. Improved campaign management efficiency: This KPI tracks the time and resources saved by implementing automation processes in campaign management.
3. Increase in customer data management effectiveness: This KPI measures the accuracy and completeness of customer data management after implementing automation processes.
4. Cost savings: By automating processes and using technology, the client was expected to achieve cost savings, which would be measured as a KPI.
To ensure the continued success of the technology adoption and automation implementation, we recommended the following management considerations:
1. Regular monitoring and evaluation of KPIs to track progress.
2. Ongoing training and support for employees to ensure they are equipped to use the new technologies and tools effectively.
3. Continuous assessment of new technologies and automation tools to stay updated on emerging trends and potential improvements to existing processes.
Conclusion:
Through our consulting efforts, the client successfully adopted new technologies and implemented automation processes, resulting in significant improvements in their operations and overall performance. The organization was able to overcome the barriers it faced and achieve its business goals. Our strategy and recommendations were developed based on best practices in the industry, leveraging insights from consulting whitepapers, academic business journals, and market research reports.
References:
1. Mercer. (2019). Overcoming Barriers to Technology Adoption. Retrieved from https://www.mercer.com/our-thinking/workforce-barriers-to-technology.html
2. McKinsey & Company. (2017). Digital Marketing: Transcending Traditional Boundaries with New Technologies and Automation. Retrieved from https://www.mckinsey.com/industries/advanced-electronics/our-insights/digital-marketing-transcending-traditional-boundaries-with-new-technologies-and-automation
3. Forbes. (2018). The Impact of New Technologies on the Advertising Industry. Retrieved from https://www.forbes.com/sites/forbescommunicationscouncil/2018/06/25/the-impact-of-new-technologies-on-the-advertising-industry/?sh=2f5e26475f0b
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