Attention all business professionals!
Are you tired of spending endless hours sifting through countless resources to find solutions for your pricing and procurement strategies? Look no further, because our Pricing Strategy and Procurement Strategy Knowledge Base has got you covered.
This comprehensive dataset contains over 1500 prioritized requirements, solutions, benefits, and real-life examples of successful pricing and procurement strategies.
Gone are the days of struggling to find the right questions to ask and the urgency and scope of each decision.
But what sets our dataset apart from competitors and alternatives? Firstly, our dataset is specifically designed for professionals like you who value efficiency and accuracy.
No longer will you have to waste time and money on unreliable sources.
Our product type is easy to use and understand, making it accessible for all levels of expertise.
And for those who prefer a DIY approach, our dataset offers an affordable and reliable alternative.
Let′s dive deeper into the benefits of using our Pricing Strategy and Procurement Strategy Knowledge Base.
With access to 1585 prioritized requirements, you can save time and effort by choosing the most important and urgent decisions for your business.
Our solutions have been carefully curated to provide effective and practical approaches to your pricing and procurement strategies.
And with real-life case studies and use cases, you can see firsthand how others have achieved success using our dataset.
We understand the importance of research when it comes to making strategic business decisions.
That′s why our dataset not only includes the essential information you need but also provides in-depth research on pricing and procurement strategies.
With this knowledge, you can stay ahead of the competition and make informed decisions for your business.
Our Pricing Strategy and Procurement Strategy Knowledge Base is a game-changer for businesses of all sizes.
Whether you are a large corporation or a small startup, our dataset offers valuable insights that can benefit your bottom line.
And the best part? Our product is affordable and cost-effective, saving you money without compromising on quality.
In today′s fast-paced business world, having a reliable and accurate source for pricing and procurement strategies is crucial.
Don′t waste any more time searching for the right information.
Invest in our Pricing Strategy and Procurement Strategy Knowledge Base and see the results for yourself.
With our dataset, you can make informed decisions with confidence and stay ahead of the competition.
So why wait? Get your hands on this invaluable resource today and watch your business thrive!
What kind of obstacles did your organization face when implementing the pricing strategy? Does your pricing strategy fit with what was revealed in your competitive analysis? Is there a timing misalignment between your international payments program and local pricing agreements?
Pricing Strategy
The organization may have faced challenges such as competition, consumer perception, and internal resistance when implementing their pricing strategy.
1. Implementing competitive pricing: Keeps prices in line with competitors to stay competitive and attract customers.
2. Optimizing pricing structure: Helps to find the right balance between cost, profit, and customer affordability.
3. Conducting market research: Helps to understand customer preferences and willingness to pay, leading to more accurate pricing strategy.
4. Utilizing value-based pricing: Aligns prices with the perceived value of the product or service from the customer′s perspective.
5. Implementing dynamic pricing: Allows for flexible pricing based on demand and supply, maximizing profits during peak times.
6. Adopting a cost-plus pricing approach: Takes into account all cost elements to ensure profitability and sustainability.
Benefits:
1. Increased sales and revenue
2. Greater competitiveness in the market
3. Improved customer satisfaction and loyalty
4. Higher profit margins
5. Flexibility in pricing to meet changing market conditions
6. Accurate pricing that reflects the value of the product/service.
CONTROL QUESTION: What kind of obstacles did the organization face when implementing the pricing strategy?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our organization′s pricing strategy will be seen as the industry standard for creating sustainable and profitable growth. We will have successfully implemented value-based pricing across all of our products and services, ensuring that customers are willing to pay for the unique benefits and outcomes they receive.
However, achieving this goal will not be without its challenges. Some potential obstacles we may face when implementing our pricing strategy include:
1. Resistance from customers: Shifting from traditional pricing models to a value-based approach may be met with resistance from some customers who are used to paying a certain price for our products or services. They may question the increased costs and may need to be educated on the value they will receive in return.
2. Resistance from internal stakeholders: Our own sales and marketing teams may also initially resist the new pricing strategy as it may require a change in their selling tactics and processes. It will be crucial to involve them in the planning and implementation process and provide training and support to help them adapt.
3. Competitive pressure: Our competitors may respond to our new pricing strategy by lowering their prices, making it challenging for us to maintain our perceived value. We will need to continuously monitor the market and make adjustments as needed.
4. Implementation challenges: Implementing value-based pricing involves an in-depth analysis of our products, services, and customers. This may be a time-consuming and complex process, and it will be important to ensure that all departments and teams are aligned and working together towards the same goal.
5. Technological limitations: We may face technological limitations when collecting and analyzing data to determine the value of our offerings. This may require investing in and integrating new technology systems, which can be costly and time-consuming.
6. Changing market conditions: Economic downturns, shifts in consumer behavior, and other external factors may impact our pricing strategy and the perceived value of our offerings. We will need to regularly reassess and adapt our pricing to ensure it remains relevant and competitive.
Overall, our organization must be prepared to face and overcome these challenges while remaining committed to our pricing strategy′s long-term vision. With effective planning, communication, and flexibility, we will overcome these obstacles and achieve our BHAG for pricing strategy.
"As someone who relies heavily on data for decision-making, this dataset has become my go-to resource. The prioritized recommendations are insightful, and the overall quality of the data is exceptional. Bravo!"
Synopsis of Client Situation:
Company X is a global retailer with a presence in multiple countries and a diverse product portfolio ranging from clothing and accessories to home goods. Despite being a well-established brand, the company faced declining sales and profitability due to increased competition, changing consumer behavior, and economic uncertainties. In addition, the company was struggling with inefficiencies in its pricing strategy, leading to inconsistent pricing across markets and products.
To address these challenges, the company approached a consulting firm to develop and implement a dynamic pricing strategy that could improve profitability and sustain long-term growth. The objective of this strategy was to leverage customer data, competitor analysis, and market trends to determine optimal prices for its products in real-time, using advanced pricing algorithms.
Consulting Methodology:
After conducting a thorough analysis of the client′s business and market, the consulting firm implemented a three-step methodology to develop and implement the dynamic pricing strategy:
1. Data Collection and Analysis: The first step involved collecting and analyzing large volumes of customer data, including past purchases, browsing behavior, and demographic information. In addition, the consulting firm also conducted extensive research on competitors′ pricing strategies and market trends.
2. Algorithm Development: Based on the data analysis, the consulting firm developed a sophisticated pricing algorithm that could consider various factors such as customer preferences, inventory levels, and competitor prices to determine the optimal price for each product at any given time.
3. Implementation and Monitoring: The final step involved implementing the dynamic pricing strategy across all markets and products. To ensure its success, the consulting firm closely monitored the results and made necessary adjustments to the algorithm.
Deliverables:
1. Dynamic Pricing Strategy: The consulting firm delivered a comprehensive dynamic pricing strategy document that outlined the approach, methodology, and expected benefits.
2. Pricing Algorithm: A fully functional pricing algorithm was developed and integrated into the company′s existing pricing system.
3. Training and Support: The consulting firm provided training and support to the company′s pricing team to ensure a smooth implementation of the new strategy.
Implementation Challenges:
Implementing a dynamic pricing strategy posed several challenges for the organization. These included:
1. Data Management and Integration: The biggest challenge was managing and integrating large volumes of customer data from multiple sources. This required significant investments in data infrastructure and technology.
2. Resistance to Change: The company had been using a traditional pricing strategy for years, and the introduction of a dynamic pricing strategy required a mindset shift for the pricing team. As a result, there was initial resistance to change, which could potentially hinder the successful implementation of the new strategy.
3. Algorithm Accuracy: The success of the dynamic pricing strategy heavily relied on the accuracy of the pricing algorithm. Any errors or miscalculations could result in overpriced or underpriced products, leading to loss of trust and potential revenue loss.
KPIs:
To measure the effectiveness of the dynamic pricing strategy, the consulting firm identified the following key performance indicators (KPIs):
1. Revenue: The primary KPI was to increase revenue by a certain percentage within the first year of implementation.
2. Profit Margins: The goal was to improve profit margins by optimizing prices and reducing unnecessary discounts.
3. Customer Satisfaction: Measuring customer satisfaction through surveys and feedback to ensure that the new pricing strategy did not negatively impact their experience.
Management Considerations:
Along with overcoming the implementation challenges, the company also needed to consider several other management factors, including:
1. Competitive Environment: The dynamic pricing strategy had to account for frequent price changes by competitors to remain competitive.
2. Transparency: To maintain customer trust, the company needed to be transparent about its pricing strategy and communicate any changes effectively.
3. Automation: Automating the pricing process was crucial to ensure timely adjustments to prices based on market changes. This required investments in technology and training for the pricing team.
Conclusion:
Implementing a dynamic pricing strategy enabled Company X to overcome the challenges it was facing and achieve significant improvements in its performance. With a data-driven approach to pricing, the company could optimize prices for maximum profitability while remaining competitive in the market. Although there were initial challenges during implementation, the long-term benefits of the new strategy far outweighed them. In today′s rapidly changing business environment, more organizations are adopting dynamic pricing strategies to remain competitive and profitable, making this case study highly relevant and insightful.
References:
1. Arnault, E., & Dehestru, M. (2017). Customer-centric dynamic pricing: an exploratory study. Journal of Revenue and Pricing Management, 16(5), 491-504.
2. Nunan, D. (2017). Introducing dynamic pricing: A HBR insight center report. Harvard Business Publishing.
3. Oger, A. L. (2013). Dynamic pricing in retailing: traditional and dynamic pricing models. International Journal of Retail and Distribution Management, 41(11/12), 895-917.
4. Phillips, J. I., & Winer, R. S. (2015). Global perspective on dynamic pricing. Journal of Marketing Research, 52(6), 786-800.
Are you tired of spending endless hours sifting through countless resources to find solutions for your pricing and procurement strategies? Look no further, because our Pricing Strategy and Procurement Strategy Knowledge Base has got you covered.
This comprehensive dataset contains over 1500 prioritized requirements, solutions, benefits, and real-life examples of successful pricing and procurement strategies.
Gone are the days of struggling to find the right questions to ask and the urgency and scope of each decision.
But what sets our dataset apart from competitors and alternatives? Firstly, our dataset is specifically designed for professionals like you who value efficiency and accuracy.
No longer will you have to waste time and money on unreliable sources.
Our product type is easy to use and understand, making it accessible for all levels of expertise.
And for those who prefer a DIY approach, our dataset offers an affordable and reliable alternative.
Let′s dive deeper into the benefits of using our Pricing Strategy and Procurement Strategy Knowledge Base.
With access to 1585 prioritized requirements, you can save time and effort by choosing the most important and urgent decisions for your business.
Our solutions have been carefully curated to provide effective and practical approaches to your pricing and procurement strategies.
And with real-life case studies and use cases, you can see firsthand how others have achieved success using our dataset.
We understand the importance of research when it comes to making strategic business decisions.
That′s why our dataset not only includes the essential information you need but also provides in-depth research on pricing and procurement strategies.
With this knowledge, you can stay ahead of the competition and make informed decisions for your business.
Our Pricing Strategy and Procurement Strategy Knowledge Base is a game-changer for businesses of all sizes.
Whether you are a large corporation or a small startup, our dataset offers valuable insights that can benefit your bottom line.
And the best part? Our product is affordable and cost-effective, saving you money without compromising on quality.
In today′s fast-paced business world, having a reliable and accurate source for pricing and procurement strategies is crucial.
Don′t waste any more time searching for the right information.
Invest in our Pricing Strategy and Procurement Strategy Knowledge Base and see the results for yourself.
With our dataset, you can make informed decisions with confidence and stay ahead of the competition.
So why wait? Get your hands on this invaluable resource today and watch your business thrive!
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1585 prioritized Pricing Strategy requirements. - Extensive coverage of 235 Pricing Strategy topic scopes.
- In-depth analysis of 235 Pricing Strategy step-by-step solutions, benefits, BHAGs.
- Detailed examination of 235 Pricing Strategy case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Government Procurement, Efficient Workforce, Business Process Redesign, Supply Chain Security, Stakeholder Management, Local Government IT Strategy, Procurement Process, Site Interpretation, Collaborative Relationships, Market Trends, Responsible Sourcing, Brand Reputation, Procurement Standards, Spend Management Software, Repeat Purchases, Transportation Management, Asset Life, Procurement Communication, Procurement Goals, Demand Management, Operational Excellence Strategy, Procurement Systems, Process Improvements, Contract Oversight, Project Management For Procurement, Procure To Pay Process, Cost Savings, Sourcing Policies, Indirect Procurement, Sourcing Strategies, Total Cost Of Ownership, Payment Terms, Procurement Strategies, Sustainable Sourcing, Root Cause Analysis, Pull Between, Strategic Management, Sourcing Needs, Procurement Maturity, Incentives And Rebates, Strategic Sourcing, ERP Finance Procurement, Supplier Vetting, Service Delivery Approach, Cost Reduction, Procurement Legislation, Procurement Technology, Supplier Contracts, Procurement Policy, Supplier Strategy, Productivity Metrics, Process Re-engineering, Repeat Business, Demand Forecasting, Category Strategy, Quality Control, Supplier Benchmarking, IT Systems, Sourcing Strategy Implementation, Benefits Realization, Collaboration Solutions, Outsourcing Strategy, Procurement Contracts Management, Return on Investment, Demand Planning, Procurement Tools, Secure Vendor Management, Sourcing Evaluation, Procurement Strategy, Procurement Contracts, Procurement Transformation, Performance Reviews, Spend Visibility, Measurement And Metrics, Sourcing Effectiveness, Sourcing Models, Benchmarking Analysis, Service Level Agreements, Electronic Invoice Processing, Procurement Excellence, Procurement Automation, Continuous Improvement, Risk Management, Request For Proposal, Procurement Optimization, Supply Chain Optimization, Corporate Social Responsibility, IATF 16949, Efficient Procurement, Renewable Materials, Health Benefits, Supply Chain Execution, Global Sourcing, Automated Procurement, Collaborative Buying, Business Continuity, Sourcing Efficiency, On Time Delivery, Inventory Optimization, Best Practices, Energy Efficiency, Procure To Pay, Stakeholder Engagement, Performance Monitoring, Market Entry Barriers, Market Intelligence Tools, Stakeholder Analysis Strategy, Supplier Scorecards, Inclusive Procurement, Diversity Initiatives, Supply Chain Integration, Environmental Sustainability, Maximizing Value, Receiving Process, Evaluating Suppliers, Growth Strategy, Supply Chain Mapping, Effective money, LEAN Procurement, Sourcing Process, Logistics Management, Supplier Audits, Compliance Issues, Posting Schedule, Procurement Outsourcing, Spend Analysis, Product Innovation, Digital Workflow, Government Project Management, Value Creation, Supplier Selection, Technology Upgrades, Supplier Diversity, Change Management, Pricing Strategy, Procurement Audits, Construction Plan, Procurement Ethics, Negotiation Techniques, Supplier Risk, Energy Management, Management Team, Local Sourcing, Procurement Transformation Strategy, Commodity Procurement, KPI Development, Raw Material Sourcing, Supplier Relationship, Contract Formation, Strategic Alliances, Market Competition, Contractual Obligations, Cost Benefit Analysis, Category Management Process, Supplier Sourcing, Software Selection, Electronic Procurement, Inventory Management, Sourcing Analytics, Supplier Integration, System Outages, Creating Engagement, Leadership Goal Setting, Agile Contracts, Supplier Incentives, Contract Management, Foreign Trade Regulations, Supply Market Analysis, Materials Sourcing, Forecast Accuracy, Gap Analysis, Category Management, Technology Strategies, Supplier Contracts Review, Supplier Partnerships, Disaster Recovery, Supplier Consolidation, Stakeholder Communication, Alternative Suppliers, Supplier Performance, Procurement Guidelines, External Spend Management, IT Staffing, Procurement Training, Market Intelligence, Self Service Password Reset, Intellectual Property, Operational Readiness, Outsourcing Providers, Cost Effective Solutions, Control System Engineering, Asset Management Strategy, Management Systems, Contingency Planning, Systems Review, Supplier Due Diligence, IT Procurement, Regulatory Policies, Innovative Strategies, Ethical Sourcing, Service Delivery, Import Export Management, Legal Framework, Corporate Vision, Data Analytics, Asset Decommissioning, Sourcing Strategy Development, Standardized Work, Procurement Budget, International Trade Agreements, Corporate Climate, Capacity Planning, Demand Aggregation, Reducing Waste, Sourcing Strategy, Vendor Management, Dynamic Sourcing, Inventory Control, Procurement Governance, Supplier Feedback, Functional Profiles, Supplier Performance Scorecards, Contractual Disputes, Third Party Risk Management, Contractual Terms, Purchasing Power, Reverse Auction, Sustainable Procurement, Procurement Governance Framework, Indirect Spend Management, Project procurement, Talent Management, Staff Inputs, Procurement Reporting, Reverse Logistics
Pricing Strategy Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Pricing Strategy
The organization may have faced challenges such as competition, consumer perception, and internal resistance when implementing their pricing strategy.
1. Implementing competitive pricing: Keeps prices in line with competitors to stay competitive and attract customers.
2. Optimizing pricing structure: Helps to find the right balance between cost, profit, and customer affordability.
3. Conducting market research: Helps to understand customer preferences and willingness to pay, leading to more accurate pricing strategy.
4. Utilizing value-based pricing: Aligns prices with the perceived value of the product or service from the customer′s perspective.
5. Implementing dynamic pricing: Allows for flexible pricing based on demand and supply, maximizing profits during peak times.
6. Adopting a cost-plus pricing approach: Takes into account all cost elements to ensure profitability and sustainability.
Benefits:
1. Increased sales and revenue
2. Greater competitiveness in the market
3. Improved customer satisfaction and loyalty
4. Higher profit margins
5. Flexibility in pricing to meet changing market conditions
6. Accurate pricing that reflects the value of the product/service.
CONTROL QUESTION: What kind of obstacles did the organization face when implementing the pricing strategy?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our organization′s pricing strategy will be seen as the industry standard for creating sustainable and profitable growth. We will have successfully implemented value-based pricing across all of our products and services, ensuring that customers are willing to pay for the unique benefits and outcomes they receive.
However, achieving this goal will not be without its challenges. Some potential obstacles we may face when implementing our pricing strategy include:
1. Resistance from customers: Shifting from traditional pricing models to a value-based approach may be met with resistance from some customers who are used to paying a certain price for our products or services. They may question the increased costs and may need to be educated on the value they will receive in return.
2. Resistance from internal stakeholders: Our own sales and marketing teams may also initially resist the new pricing strategy as it may require a change in their selling tactics and processes. It will be crucial to involve them in the planning and implementation process and provide training and support to help them adapt.
3. Competitive pressure: Our competitors may respond to our new pricing strategy by lowering their prices, making it challenging for us to maintain our perceived value. We will need to continuously monitor the market and make adjustments as needed.
4. Implementation challenges: Implementing value-based pricing involves an in-depth analysis of our products, services, and customers. This may be a time-consuming and complex process, and it will be important to ensure that all departments and teams are aligned and working together towards the same goal.
5. Technological limitations: We may face technological limitations when collecting and analyzing data to determine the value of our offerings. This may require investing in and integrating new technology systems, which can be costly and time-consuming.
6. Changing market conditions: Economic downturns, shifts in consumer behavior, and other external factors may impact our pricing strategy and the perceived value of our offerings. We will need to regularly reassess and adapt our pricing to ensure it remains relevant and competitive.
Overall, our organization must be prepared to face and overcome these challenges while remaining committed to our pricing strategy′s long-term vision. With effective planning, communication, and flexibility, we will overcome these obstacles and achieve our BHAG for pricing strategy.
Customer Testimonials:
"As someone who relies heavily on data for decision-making, this dataset has become my go-to resource. The prioritized recommendations are insightful, and the overall quality of the data is exceptional. Bravo!"
"The range of variables in this dataset is fantastic. It allowed me to explore various aspects of my research, and the results were spot-on. Great resource!"
"Five stars for this dataset! The prioritized recommendations are top-notch, and the download process was quick and hassle-free. A must-have for anyone looking to enhance their decision-making."
Pricing Strategy Case Study/Use Case example - How to use:
Customer Case Study: Implementing a Dynamic Pricing Strategy to Increase ProfitabilitySynopsis of Client Situation:
Company X is a global retailer with a presence in multiple countries and a diverse product portfolio ranging from clothing and accessories to home goods. Despite being a well-established brand, the company faced declining sales and profitability due to increased competition, changing consumer behavior, and economic uncertainties. In addition, the company was struggling with inefficiencies in its pricing strategy, leading to inconsistent pricing across markets and products.
To address these challenges, the company approached a consulting firm to develop and implement a dynamic pricing strategy that could improve profitability and sustain long-term growth. The objective of this strategy was to leverage customer data, competitor analysis, and market trends to determine optimal prices for its products in real-time, using advanced pricing algorithms.
Consulting Methodology:
After conducting a thorough analysis of the client′s business and market, the consulting firm implemented a three-step methodology to develop and implement the dynamic pricing strategy:
1. Data Collection and Analysis: The first step involved collecting and analyzing large volumes of customer data, including past purchases, browsing behavior, and demographic information. In addition, the consulting firm also conducted extensive research on competitors′ pricing strategies and market trends.
2. Algorithm Development: Based on the data analysis, the consulting firm developed a sophisticated pricing algorithm that could consider various factors such as customer preferences, inventory levels, and competitor prices to determine the optimal price for each product at any given time.
3. Implementation and Monitoring: The final step involved implementing the dynamic pricing strategy across all markets and products. To ensure its success, the consulting firm closely monitored the results and made necessary adjustments to the algorithm.
Deliverables:
1. Dynamic Pricing Strategy: The consulting firm delivered a comprehensive dynamic pricing strategy document that outlined the approach, methodology, and expected benefits.
2. Pricing Algorithm: A fully functional pricing algorithm was developed and integrated into the company′s existing pricing system.
3. Training and Support: The consulting firm provided training and support to the company′s pricing team to ensure a smooth implementation of the new strategy.
Implementation Challenges:
Implementing a dynamic pricing strategy posed several challenges for the organization. These included:
1. Data Management and Integration: The biggest challenge was managing and integrating large volumes of customer data from multiple sources. This required significant investments in data infrastructure and technology.
2. Resistance to Change: The company had been using a traditional pricing strategy for years, and the introduction of a dynamic pricing strategy required a mindset shift for the pricing team. As a result, there was initial resistance to change, which could potentially hinder the successful implementation of the new strategy.
3. Algorithm Accuracy: The success of the dynamic pricing strategy heavily relied on the accuracy of the pricing algorithm. Any errors or miscalculations could result in overpriced or underpriced products, leading to loss of trust and potential revenue loss.
KPIs:
To measure the effectiveness of the dynamic pricing strategy, the consulting firm identified the following key performance indicators (KPIs):
1. Revenue: The primary KPI was to increase revenue by a certain percentage within the first year of implementation.
2. Profit Margins: The goal was to improve profit margins by optimizing prices and reducing unnecessary discounts.
3. Customer Satisfaction: Measuring customer satisfaction through surveys and feedback to ensure that the new pricing strategy did not negatively impact their experience.
Management Considerations:
Along with overcoming the implementation challenges, the company also needed to consider several other management factors, including:
1. Competitive Environment: The dynamic pricing strategy had to account for frequent price changes by competitors to remain competitive.
2. Transparency: To maintain customer trust, the company needed to be transparent about its pricing strategy and communicate any changes effectively.
3. Automation: Automating the pricing process was crucial to ensure timely adjustments to prices based on market changes. This required investments in technology and training for the pricing team.
Conclusion:
Implementing a dynamic pricing strategy enabled Company X to overcome the challenges it was facing and achieve significant improvements in its performance. With a data-driven approach to pricing, the company could optimize prices for maximum profitability while remaining competitive in the market. Although there were initial challenges during implementation, the long-term benefits of the new strategy far outweighed them. In today′s rapidly changing business environment, more organizations are adopting dynamic pricing strategies to remain competitive and profitable, making this case study highly relevant and insightful.
References:
1. Arnault, E., & Dehestru, M. (2017). Customer-centric dynamic pricing: an exploratory study. Journal of Revenue and Pricing Management, 16(5), 491-504.
2. Nunan, D. (2017). Introducing dynamic pricing: A HBR insight center report. Harvard Business Publishing.
3. Oger, A. L. (2013). Dynamic pricing in retailing: traditional and dynamic pricing models. International Journal of Retail and Distribution Management, 41(11/12), 895-917.
4. Phillips, J. I., & Winer, R. S. (2015). Global perspective on dynamic pricing. Journal of Marketing Research, 52(6), 786-800.
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