Unleash the power of Product Evaluation and Obsolesence with our comprehensive Knowledge Base - the ultimate guide for professionals seeking results by urgency and scope.
Our data set consists of 1589 prioritized requirements, solutions, benefits, and case studies to help you make informed decisions.
Gone are the days of sifting through endless information and struggling to prioritize your evaluation and obsolescence process.
Our Knowledge Base streamlines the entire process, saving you time and effort while delivering accurate and relevant results.
With our dataset, you will have all the essential questions to ask at your fingertips, making it effortless to obtain the best outcomes.
But that′s not all; our Knowledge Base offers a variety of benefits beyond just saving you time and effort.
It provides you with a competitive advantage over your competitors, as you will have access to the most extensive and up-to-date product evaluation and obsolescence data on the market.
Our dataset also covers a wide range of industries and product types, ensuring that it caters to your specific needs.
One of the key features of our Knowledge Base is its user-friendliness and affordability.
We understand the importance of accessible resources, especially for small businesses and professionals looking for a DIY alternative.
Our dataset is easy to use and budget-friendly, allowing you to gather essential information without breaking the bank.
Furthermore, our Product Evaluation and Obsolesence Knowledge Base offers you a detailed overview and specification of each product, making it easier for you to compare and choose the best option for your unique needs.
And unlike semi-related products, our Knowledge Base focuses solely on Product Evaluation and Obsolesence, providing you with in-depth and accurate information.
You can trust our dataset as it has been extensively researched and developed by experts in the field.
It is the perfect tool for businesses looking to stay ahead of the curve and make strategic decisions based on reliable data.
Investing in our Product Evaluation and Obsolesence Knowledge Base is a cost-effective decision for businesses of any size.
It eliminates the need for expensive consultants and ensures that you have access to the best information at a fraction of the cost.
We understand that every product has its pros and cons, and our Knowledge Base is no different.
However, with its unparalleled benefits and features, we can confidently say that it is the ultimate solution for all your Product Evaluation and Obsolesence needs.
In summary, our Product Evaluation and Obsolesence Knowledge Base is the go-to resource for professionals looking for efficient and accurate results by urgency and scope.
It outshines its competitors and alternatives, caters to a wide range of industries and product types, and offers numerous benefits at an affordable cost.
Don′t miss out on this opportunity to enhance your evaluation and obsolescence process - try our Knowledge Base today!
How does your organization determine how identified risks are mitigated in product offering design? Why is it important to have evaluation criteria for design review and product testing? How much time will this product save compared to how much time will you need to put into it?
Product Evaluation
The organization evaluates identified risks and develops strategies to minimize them in the design of their product offerings.
Possible solutions:
1. Conduct market research and customer surveys to identify potential risks and concerns early on.
2. Collaborate with experts, such as engineers and safety specialists, to evaluate the product design and identify potential hazards.
3. Develop a risk management plan that outlines potential risks and their mitigation strategies.
4. Test the product in various scenarios and environments to ensure its safety and durability.
5. Establish quality control processes to identify any defects before the product reaches the market.
6. Implement continuous training and education for employees on product safety, risks, and proper handling procedures.
7. Regularly review and update the product design based on customer feedback and any potential risks that arise.
8. Utilize technology, such as virtual testing or simulations, to identify and mitigate risks during the design phase.
9. Establish a cross-functional team to oversee the product evaluation process and ensure all potential risks are addressed.
10. Collaborate with regulatory agencies and adhere to industry standards to ensure the product meets all necessary safety requirements.
Benefits:
1. Allows the organization to identify and address potential risks early on in the product development process.
2. Ensures the safety and satisfaction of customers.
3. Reduces the likelihood of costly recalls and product failures.
4. Enhances the organization′s reputation and builds trust with consumers.
5. Provides evidence of the organization′s commitment to product safety and quality.
6. Facilitates compliance with regulatory requirements.
7. Improves overall product quality and reliability.
8. Reduces the organization′s liability and potential legal costs.
9. Maintains the organization′s competitive advantage by offering safe and reliable products.
10. Promotes a culture of safety and continuous improvement within the organization.
CONTROL QUESTION: How does the organization determine how identified risks are mitigated in product offering design?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
By 2030, our organization will have completely revolutionized the way we evaluate product offerings for potential risks. Using cutting-edge technology, data analytics and customer feedback, we will have developed a dynamic system that allows for real-time risk analysis and mitigation throughout all stages of product design. This will not only improve the safety and quality of our products, but also enhance our overall reputation and customer satisfaction.
Our integrated risk evaluation process will involve multiple departments and stakeholders, ensuring that all potential risks are identified and addressed in the most efficient and effective way possible. We will also implement a continuous improvement cycle, constantly gathering feedback and making adjustments to further minimize risk and improve product performance.
Our goal is to become the leader in risk mitigation and produce products that not only meet regulatory standards, but exceed customer expectations and set new industry benchmarks. By 2030, our organization will be known as the gold standard for product offering design and risk management, setting the bar for others to follow. We are committed to constantly evolving and adapting to the ever-changing landscape of risk assessment and product evaluation, ultimately creating safer and more innovative products for our customers.
"The quality of the prioritized recommendations in this dataset is exceptional. It`s evident that a lot of thought and expertise went into curating it. A must-have for anyone looking to optimize their processes!"
Synopsis:
The client, a retail fashion organization, is looking to expand its product offering to include a new line of athletic wear. However, the organization′s top management is concerned about the potential risks associated with this product expansion, such as market demand, competitor strategy, and supply chain issues. Therefore, the organization has hired a consulting firm to conduct a product evaluation and determine the best approach for mitigating these identified risks.
Consulting Methodology:
To address the client′s concerns, the consulting firm follows a systematic approach to product evaluation. This methodology includes the following steps:
1. Market Research: The consulting firm starts by researching the athletic wear market to understand the current trends, customer preferences, and overall demand. This research involves analyzing data from industry reports, market surveys, and consumer reviews.
2. Competitor Analysis: Next, the consulting firm conducts a thorough analysis of the organization′s competitors in the athletic wear segment. This includes studying their product offerings, pricing strategies, and marketing tactics. It also involves identifying any potential threats or opportunities that may arise from the competition.
3. Risk Assessment: Based on the market research and competitor analysis, the consulting firm then conducts a risk assessment to identify potential risks associated with the new product offering. This step involves categorizing risks into different categories, such as financial, operational, and reputational risks.
4. Mitigation Strategies: After identifying the risks, the consulting firm works with the organization′s management team to develop effective mitigation strategies. These strategies can include diversifying the product portfolio, implementing quality control measures, and establishing strong relationships with suppliers and distributors.
5. Cost-Benefit Analysis: The consulting firm also conducts a cost-benefit analysis of the proposed mitigation strategies. This helps the organization understand the investment required for each strategy and the potential returns it can generate.
Deliverables:
Based on the above methodology, the consulting firm delivers the following key deliverables to the client:
1. Market research report: This report includes a detailed analysis of the athletic wear market, customer preferences, and demand trends.
2. Competitor analysis report: This report provides a comprehensive overview of the organization′s competitors in the athletic wear segment, their product offerings, and strategies.
3. Risk assessment report: The organization receives a detailed report on the identified risks and their potential impact on the new product offering.
4. Mitigation strategy recommendations: The consulting firm presents a list of recommended mitigation strategies along with the cost-benefit analysis for each strategy.
Implementation Challenges:
During the product evaluation process, the consulting firm faced several challenges, including:
1. Limited internal data: Due to the organization′s lack of experience in the athletic wear segment, there was limited internal data available for the consulting firm to analyze. This required extensive external research to gather relevant information.
2. Limited budget: The organization had a limited budget for the new product launch, which made it challenging to implement all the recommended strategies. The consulting firm had to prioritize and select the most critical strategies within the given budget.
3. Changing market dynamics: The retail industry is constantly evolving, and market dynamics can change rapidly. The consulting firm had to account for this uncertainty while developing the risk mitigation strategies.
KPIs and Management Considerations:
To measure the success of the product evaluation and risk mitigation strategy, the consulting firm and the organization established the following key performance indicators (KPIs):
1. Sales Revenue: One of the primary KPIs is the sales revenue generated from the new product offering. This directly reflects the success of the product in the market.
2. Customer Satisfaction: The organization will also track customer satisfaction through post-purchase surveys to understand if the new product meets their expectations.
3. Product Quality: The consulting firm and the organization will monitor product quality to ensure that it meets the desired standards and reduces the risk of product recalls or negative reviews.
4. Competitor Performance: The organization will track the performance of its competitors in the athletic wear segment to understand how effective their risk mitigation strategies have been.
In addition to these KPIs, the organization′s top management must consider the following factors to ensure successful implementation of the risk mitigation strategies:
1. Continuous Monitoring: The organization must regularly monitor the market, competitors, and changes in consumer preferences to identify any new risks that may arise.
2. Adaptability: In case of any unforeseen circumstances, the organization should be able to adapt to changing market conditions and make necessary adjustments to its risk mitigation strategies.
3. Communication: Effective communication between the consulting firm and the organization′s management team is crucial for the success of the product evaluation and risk mitigation process.
References:
1. Norton, M., & Wang, W. (2018). Managing product risk: key tools for minimizing costly surprises. McKinsey & Company. Retrieved from https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/managing-product-risk-key-tools-for-minimizing-costly-surprises#
2. Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education Limited.
3. Wong, V. (2019). How to Successfully Mitigate Risk for New Product Launches. Medium Corporation. Retrieved from https://medium.com/@vickylwong/how-to-successfully-mitigate-risk-for-new-product-launches-fdd26c2bb850
4. Grant, R. M. (2019). Contemporary strategy analysis: Text and cases edition (10th ed.). Wiley.
5. Global Athletic Wear Market Report 2021-2026. IMARC Group. Retrieved from https://www.imarcgroup.com/athletic-wear-market
Our data set consists of 1589 prioritized requirements, solutions, benefits, and case studies to help you make informed decisions.
Gone are the days of sifting through endless information and struggling to prioritize your evaluation and obsolescence process.
Our Knowledge Base streamlines the entire process, saving you time and effort while delivering accurate and relevant results.
With our dataset, you will have all the essential questions to ask at your fingertips, making it effortless to obtain the best outcomes.
But that′s not all; our Knowledge Base offers a variety of benefits beyond just saving you time and effort.
It provides you with a competitive advantage over your competitors, as you will have access to the most extensive and up-to-date product evaluation and obsolescence data on the market.
Our dataset also covers a wide range of industries and product types, ensuring that it caters to your specific needs.
One of the key features of our Knowledge Base is its user-friendliness and affordability.
We understand the importance of accessible resources, especially for small businesses and professionals looking for a DIY alternative.
Our dataset is easy to use and budget-friendly, allowing you to gather essential information without breaking the bank.
Furthermore, our Product Evaluation and Obsolesence Knowledge Base offers you a detailed overview and specification of each product, making it easier for you to compare and choose the best option for your unique needs.
And unlike semi-related products, our Knowledge Base focuses solely on Product Evaluation and Obsolesence, providing you with in-depth and accurate information.
You can trust our dataset as it has been extensively researched and developed by experts in the field.
It is the perfect tool for businesses looking to stay ahead of the curve and make strategic decisions based on reliable data.
Investing in our Product Evaluation and Obsolesence Knowledge Base is a cost-effective decision for businesses of any size.
It eliminates the need for expensive consultants and ensures that you have access to the best information at a fraction of the cost.
We understand that every product has its pros and cons, and our Knowledge Base is no different.
However, with its unparalleled benefits and features, we can confidently say that it is the ultimate solution for all your Product Evaluation and Obsolesence needs.
In summary, our Product Evaluation and Obsolesence Knowledge Base is the go-to resource for professionals looking for efficient and accurate results by urgency and scope.
It outshines its competitors and alternatives, caters to a wide range of industries and product types, and offers numerous benefits at an affordable cost.
Don′t miss out on this opportunity to enhance your evaluation and obsolescence process - try our Knowledge Base today!
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1589 prioritized Product Evaluation requirements. - Extensive coverage of 241 Product Evaluation topic scopes.
- In-depth analysis of 241 Product Evaluation step-by-step solutions, benefits, BHAGs.
- Detailed examination of 241 Product Evaluation case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Decision Support, Counterfeit Products, Planned Obsolescence, Electronic Waste Management, Electronic Recycling, Cultural Heritage, Consumer Culture, Legal Consequences, Marketing Strategies, Product Transparency, Digital Footprint, Redundant Features, Consumer Satisfaction, Market Demand, Declining Sales, Antiquated Technology, Product Diversification, Systematic Approach, Consumer Fatigue, Upgrade Costs, Product Longevity, Open Source Technology, Legacy Systems, Emerging Markets, Sustainability Efforts, Market Trends, Design Longevity, Product Differentiation, Technological Advancement, Product Compatibility, Reusable Technology, Market Saturation Point, Retro Products, Technological Convergence, Rapid Technological Change, Parts Obsolescence, Market Saturation, Replacement Market, Early Adopters, Software Updates, Sustainable Practices, Design Simplicity, Technological Redundancy, Digital Overload, Product Loyalty, Control System Engineering, Obsolete Technology, Digital Dependency, User Satisfaction, Ever Changing Industry, Intangible Assets, Material Scarcity, Development Theories, Media Influence, Convenience Factor, Infrastructure Asset Management, Consumer Pressure, Financial Burden, Social Media Influence, Digital Fatigue, Product Obsolescence, Electronic Waste, Data Legislation, Media Hype, Product Reliability, Emotional Marketing, Circular Economy, Outdated Software, Resource Depletion, Economic Consequences, Cloud Based Services, Renewable Resources, Rapid Obsolescence, Disruptive Technology, Emerging Technologies, Consumer Decision Making, Sustainable Materials, Data Obsolescence, Brand Loyalty, Innovation Pressure, Sustainability Standards, Brand Identity, Environmental Responsibility, Technological Dependency, Adapting To Change, Design Flexibility, Innovative Materials, Online Shopping, Design Obsolescence, Product Evaluation, Risk Avoidance, Novelty Factor, Energy Efficiency, Technical Limitations, New Product Adoption, Preservation Technology, Negative Externalities, Design Durability, Innovation Speed, Maintenance Costs, Obsolete Design, Technological Obsolescence, Social Influence, Learning Curve, Order Size, Environmentally Friendly Design, Perceived Value, Technological Creativity, Brand Reputation, Manufacturing Innovation, Consumer Expectations, Evolving Consumer Demands, Uneven Distribution, Accelerated Innovation, Short Term Satisfaction, Market Hype, Discontinuous Innovation, Built In Obsolescence, High Turnover Rates, Legacy Technology, Cultural Influence, Regulatory Requirements, Electronic Devices, Innovation Diffusion, Consumer Finance, Trade In Programs, Upgraded Models, Brand Image, Long Term Consequences, Sustainable Design, Collections Tools, Environmental Regulations, Consumer Psychology, Waste Management, Brand Awareness, Product Disposal, Data Obsolescence Risks, Changing Demographics, Data Obsolescence Planning, Manufacturing Processes, Technological Disruption, Consumer Behavior, Transitional Periods, Printing Procurement, Sunk Costs, Consumer Preferences, Exclusive Releases, Industry Trends, Consumer Rights, Restricted Access, Consumer Empowerment, Design Trends, Functional Redundancy, Motivation Strategies, Discarded Products, Planned Upgrades, Minimizing Waste, Planned Scarcity, Functional Upgrades, Product Perception, Supply Chain Efficiency, Integrating Technology, Cloud Compatibility, Total Productive Maintenance, Strategic Obsolescence, Conscious Consumption, Risk Mitigation, Defective Products, Fast Paced Market, Obsolesence, User Experience, Technology Strategies, Design Adaptability, Material Efficiency, Ecosystem Impact, Consumer Advocacy, Peak Sales, Production Efficiency, Economic Exploitation, Regulatory Compliance, Product Adaptability, Product Lifespan, Consumer Demand, Product Scarcity, Design Aesthetics, Digital Obsolescence, Planned Failure, Psychological Factors, Resource Management, Competitive Advantages, Competitive Pricing, Focused Efforts, Commerce Impact, Generational Shifts, Market Segmentation, Market Manipulation, Product Personalization, Market Fragmentation, Evolving Standards, Ongoing Maintenance, Warranty Periods, Product Functionality, Digital Exclusivity, Declining Reliability, Declining Demand, Future Proofing, Excessive Consumption, Environmental Conservation, Consumer Trust, Digital Divide, Compatibility Issues, Changing Market Dynamics, Consumer Education, Disruptive Innovation, Market Competition, Balance Sheets, Obsolescence Rate, Innovation Culture, Digital Evolution, Software Obsolescence, End Of Life Planning, Lifecycle Analysis, Economic Impact, Advertising Tactics, Cyclical Design, Release Management, Brand Consistency, Environmental Impact, Material Innovation, Electronic Trends, Customer Satisfaction, Immediate Gratification, Consumer Driven Market, Obsolete Industries, Long Term Costs, Fashion Industry, Creative Destruction, Product Iteration, Sustainable Alternatives, Cultural Relevance, Changing Needs
Product Evaluation Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Product Evaluation
The organization evaluates identified risks and develops strategies to minimize them in the design of their product offerings.
Possible solutions:
1. Conduct market research and customer surveys to identify potential risks and concerns early on.
2. Collaborate with experts, such as engineers and safety specialists, to evaluate the product design and identify potential hazards.
3. Develop a risk management plan that outlines potential risks and their mitigation strategies.
4. Test the product in various scenarios and environments to ensure its safety and durability.
5. Establish quality control processes to identify any defects before the product reaches the market.
6. Implement continuous training and education for employees on product safety, risks, and proper handling procedures.
7. Regularly review and update the product design based on customer feedback and any potential risks that arise.
8. Utilize technology, such as virtual testing or simulations, to identify and mitigate risks during the design phase.
9. Establish a cross-functional team to oversee the product evaluation process and ensure all potential risks are addressed.
10. Collaborate with regulatory agencies and adhere to industry standards to ensure the product meets all necessary safety requirements.
Benefits:
1. Allows the organization to identify and address potential risks early on in the product development process.
2. Ensures the safety and satisfaction of customers.
3. Reduces the likelihood of costly recalls and product failures.
4. Enhances the organization′s reputation and builds trust with consumers.
5. Provides evidence of the organization′s commitment to product safety and quality.
6. Facilitates compliance with regulatory requirements.
7. Improves overall product quality and reliability.
8. Reduces the organization′s liability and potential legal costs.
9. Maintains the organization′s competitive advantage by offering safe and reliable products.
10. Promotes a culture of safety and continuous improvement within the organization.
CONTROL QUESTION: How does the organization determine how identified risks are mitigated in product offering design?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
By 2030, our organization will have completely revolutionized the way we evaluate product offerings for potential risks. Using cutting-edge technology, data analytics and customer feedback, we will have developed a dynamic system that allows for real-time risk analysis and mitigation throughout all stages of product design. This will not only improve the safety and quality of our products, but also enhance our overall reputation and customer satisfaction.
Our integrated risk evaluation process will involve multiple departments and stakeholders, ensuring that all potential risks are identified and addressed in the most efficient and effective way possible. We will also implement a continuous improvement cycle, constantly gathering feedback and making adjustments to further minimize risk and improve product performance.
Our goal is to become the leader in risk mitigation and produce products that not only meet regulatory standards, but exceed customer expectations and set new industry benchmarks. By 2030, our organization will be known as the gold standard for product offering design and risk management, setting the bar for others to follow. We are committed to constantly evolving and adapting to the ever-changing landscape of risk assessment and product evaluation, ultimately creating safer and more innovative products for our customers.
Customer Testimonials:
"The quality of the prioritized recommendations in this dataset is exceptional. It`s evident that a lot of thought and expertise went into curating it. A must-have for anyone looking to optimize their processes!"
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"This dataset is like a magic box of knowledge. It`s full of surprises and I`m always discovering new ways to use it."
Product Evaluation Case Study/Use Case example - How to use:
Synopsis:
The client, a retail fashion organization, is looking to expand its product offering to include a new line of athletic wear. However, the organization′s top management is concerned about the potential risks associated with this product expansion, such as market demand, competitor strategy, and supply chain issues. Therefore, the organization has hired a consulting firm to conduct a product evaluation and determine the best approach for mitigating these identified risks.
Consulting Methodology:
To address the client′s concerns, the consulting firm follows a systematic approach to product evaluation. This methodology includes the following steps:
1. Market Research: The consulting firm starts by researching the athletic wear market to understand the current trends, customer preferences, and overall demand. This research involves analyzing data from industry reports, market surveys, and consumer reviews.
2. Competitor Analysis: Next, the consulting firm conducts a thorough analysis of the organization′s competitors in the athletic wear segment. This includes studying their product offerings, pricing strategies, and marketing tactics. It also involves identifying any potential threats or opportunities that may arise from the competition.
3. Risk Assessment: Based on the market research and competitor analysis, the consulting firm then conducts a risk assessment to identify potential risks associated with the new product offering. This step involves categorizing risks into different categories, such as financial, operational, and reputational risks.
4. Mitigation Strategies: After identifying the risks, the consulting firm works with the organization′s management team to develop effective mitigation strategies. These strategies can include diversifying the product portfolio, implementing quality control measures, and establishing strong relationships with suppliers and distributors.
5. Cost-Benefit Analysis: The consulting firm also conducts a cost-benefit analysis of the proposed mitigation strategies. This helps the organization understand the investment required for each strategy and the potential returns it can generate.
Deliverables:
Based on the above methodology, the consulting firm delivers the following key deliverables to the client:
1. Market research report: This report includes a detailed analysis of the athletic wear market, customer preferences, and demand trends.
2. Competitor analysis report: This report provides a comprehensive overview of the organization′s competitors in the athletic wear segment, their product offerings, and strategies.
3. Risk assessment report: The organization receives a detailed report on the identified risks and their potential impact on the new product offering.
4. Mitigation strategy recommendations: The consulting firm presents a list of recommended mitigation strategies along with the cost-benefit analysis for each strategy.
Implementation Challenges:
During the product evaluation process, the consulting firm faced several challenges, including:
1. Limited internal data: Due to the organization′s lack of experience in the athletic wear segment, there was limited internal data available for the consulting firm to analyze. This required extensive external research to gather relevant information.
2. Limited budget: The organization had a limited budget for the new product launch, which made it challenging to implement all the recommended strategies. The consulting firm had to prioritize and select the most critical strategies within the given budget.
3. Changing market dynamics: The retail industry is constantly evolving, and market dynamics can change rapidly. The consulting firm had to account for this uncertainty while developing the risk mitigation strategies.
KPIs and Management Considerations:
To measure the success of the product evaluation and risk mitigation strategy, the consulting firm and the organization established the following key performance indicators (KPIs):
1. Sales Revenue: One of the primary KPIs is the sales revenue generated from the new product offering. This directly reflects the success of the product in the market.
2. Customer Satisfaction: The organization will also track customer satisfaction through post-purchase surveys to understand if the new product meets their expectations.
3. Product Quality: The consulting firm and the organization will monitor product quality to ensure that it meets the desired standards and reduces the risk of product recalls or negative reviews.
4. Competitor Performance: The organization will track the performance of its competitors in the athletic wear segment to understand how effective their risk mitigation strategies have been.
In addition to these KPIs, the organization′s top management must consider the following factors to ensure successful implementation of the risk mitigation strategies:
1. Continuous Monitoring: The organization must regularly monitor the market, competitors, and changes in consumer preferences to identify any new risks that may arise.
2. Adaptability: In case of any unforeseen circumstances, the organization should be able to adapt to changing market conditions and make necessary adjustments to its risk mitigation strategies.
3. Communication: Effective communication between the consulting firm and the organization′s management team is crucial for the success of the product evaluation and risk mitigation process.
References:
1. Norton, M., & Wang, W. (2018). Managing product risk: key tools for minimizing costly surprises. McKinsey & Company. Retrieved from https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/managing-product-risk-key-tools-for-minimizing-costly-surprises#
2. Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education Limited.
3. Wong, V. (2019). How to Successfully Mitigate Risk for New Product Launches. Medium Corporation. Retrieved from https://medium.com/@vickylwong/how-to-successfully-mitigate-risk-for-new-product-launches-fdd26c2bb850
4. Grant, R. M. (2019). Contemporary strategy analysis: Text and cases edition (10th ed.). Wiley.
5. Global Athletic Wear Market Report 2021-2026. IMARC Group. Retrieved from https://www.imarcgroup.com/athletic-wear-market
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