Description

Compare the quality of information you can find in social media and in traditional media

Does your organization have the number of staff and appropriate facilities to do the work?

How many years of related experience does your organization have?

Are you using any types of technology as part of your programmatic advertising?

Will your organization use client data for other advertisers campaigns?

How does your organization look after and retain its staff?

...Find the answers to these, and more, questions with this Programmatic Media Buying Toolkit:

Develop, distribute, and leverage social media content to connect with your target market and grow market share.
Share your content on social media and with other people.
Use social media to maximize the long term impact of your blog content.
Set up your social media platforms in a way that will allow the most effective use of your own time.
Leverage social media to enhance employee and other customer engagement and employees and other customers relationships with your organization.
Measure the effectiveness of your social media channel and communications strategy.
Create a social media marketing plan for your organization.
Know if your social media marketing strategy is effective.
Use social media to market your products towards Millennials.

HOW THIS TOOLKIT WORKS:

Save time, empower your teams and effectively upgrade your processes with access to this practical Programmatic Media Buying Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Programmatic Media Buying related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Programmatic Media Buying specific requirements:

STEP 1: Get your bearings

Start with...

The latest quick edition of the Programmatic Media Buying Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 905 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Programmatic Media Buying improvements can be made.

Examples; 10 of the 905 standard requirements:

Which programmatic sources are producing the most revenue and at the highest efficiency. What is the current and historical performance of different programmatic deal types and partners?
What are the advantages of addressing marketing technology as a platform strategy, as compared with deploying individual point solutions opportunistically to tackle separate challenges?
Where does your organization improve its processes to reduce the number of layers that a programmatic action passes through before it reaches an authoritative decision point?
Which programmatic approaches or other contextual factors seem to be associated with states ability to rebalance and achieve the goals of the Balancing Incentive Program?
Can a user build programmatic controls into analytic content to facilitate interaction and provide a guided experience to a broad audience of information consumers?
Are you a DIY-type business with technical minds in-house that can fully execute programmatic buying, or are you willing to invest in developing that talent?
Does the division have current written educational specifications detailing the programmatic space requirements for elementary, middle and high organization?
What is the best way to promote, advertise, leverage and exploit your owned and earned media, with digital paid media, through various targeting options?
What about finding the people to fill the empty seats and identifying/developing the programmatic skills that your team will need to scale your business?
How do you programmatically go to market and capitalize on the opportunity to both upgrade your customers and convert them to your new cloud offering?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

The workbook is the latest in-depth complete edition of the Programmatic Media Buying book in PDF containing 905 requirements, which criteria correspond to the criteria in...

Your Programmatic Media Buying self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

The Self-Assessment Excel Dashboard; with the Programmatic Media Buying Self-Assessment and Scorecard you will develop a clear picture of which Programmatic Media Buying areas need attention, which requirements you should focus on and who will be responsible for them:

Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
Gives you a professional Dashboard to guide and perform a thorough Programmatic Media Buying Self-Assessment
Is secure: Ensures offline data protection of your Self-Assessment results
Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Programmatic Media Buying projects with the 62 implementation resources:

62 step-by-step Programmatic Media Buying Project Management Form Templates covering over 1500 Programmatic Media Buying project requirements and success criteria:

Examples; 10 of the check box criteria:

Scope Management Plan: Were Programmatic Media Buying project team members involved in detailed estimating and scheduling?
Procurement Audit: Does your organization make sources of information beyond the tender documents equally available for all the candidates?
Monitoring and Controlling Process Group: Did the Programmatic Media Buying project team have enough people to execute the Programmatic Media Buying project plan?
Schedule Management Plan: Is the plan consistent with industry best practices?
Closing Process Group: What level of risk does the proposed budget represent to the Programmatic Media Buying project?
Planning Process Group: How are the principles of aid effectiveness (ownership, alignment, management for development results and mutual responsibility) being applied in the Programmatic Media Buying project?
Activity Cost Estimates: How quickly can the task be done with the skills available?
WBS Dictionary: Are the rates for allocating costs from each indirect cost pool to contracts updated as necessary to ensure a realistic monthly allocation of indirect costs without significant year-end adjustments?
Change Management Plan: How do you know the requirements you documented are the right ones?
Activity Duration Estimates: How does poking fun at technical professionals communications skills impact the industry and educational programs?

Step-by-step and complete Programmatic Media Buying Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

1.1 Programmatic Media Buying project Charter
1.2 Stakeholder Register
1.3 Stakeholder Analysis Matrix

2.0 Planning Process Group:

2.1 Programmatic Media Buying project Management Plan
2.2 Scope Management Plan
2.3 Requirements Management Plan
2.4 Requirements Documentation
2.5 Requirements Traceability Matrix
2.6 Programmatic Media Buying project Scope Statement
2.7 Assumption and Constraint Log
2.8 Work Breakdown Structure
2.9 WBS Dictionary
2.10 Schedule Management Plan
2.11 Activity List
2.12 Activity Attributes
2.13 Milestone List
2.14 Network Diagram
2.15 Activity Resource Requirements
2.16 Resource Breakdown Structure
2.17 Activity Duration Estimates
2.18 Duration Estimating Worksheet
2.19 Programmatic Media Buying project Schedule
2.20 Cost Management Plan
2.21 Activity Cost Estimates
2.22 Cost Estimating Worksheet
2.23 Cost Baseline
2.24 Quality Management Plan
2.25 Quality Metrics
2.26 Process Improvement Plan
2.27 Responsibility Assignment Matrix
2.28 Roles and Responsibilities
2.29 Human Resource Management Plan
2.30 Communications Management Plan
2.31 Risk Management Plan
2.32 Risk Register
2.33 Probability and Impact Assessment
2.34 Probability and Impact Matrix
2.35 Risk Data Sheet
2.36 Procurement Management Plan
2.37 Source Selection Criteria
2.38 Stakeholder Management Plan
2.39 Change Management Plan

3.0 Executing Process Group:

3.1 Team Member Status Report
3.2 Change Request
3.3 Change Log
3.4 Decision Log
3.5 Quality Audit
3.6 Team Directory
3.7 Team Operating Agreement
3.8 Team Performance Assessment
3.9 Team Member Performance Assessment
3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

4.1 Programmatic Media Buying project Performance Report
4.2 Variance Analysis
4.3 Earned Value Status
4.4 Risk Audit
4.5 Contractor Status Report
4.6 Formal Acceptance

5.0 Closing Process Group:

5.1 Procurement Audit
5.2 Contract Close-Out
5.3 Programmatic Media Buying project or Phase Close-Out
5.4 Lessons Learned

Results

With this Three Step process you will have all the tools you need for any Programmatic Media Buying project with this in-depth Programmatic Media Buying Toolkit.

In using the Toolkit you will be better able to:

Diagnose Programmatic Media Buying projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
Implement evidence-based best practice strategies aligned with overall goals
Integrate recent advances in Programmatic Media Buying and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Programmatic Media Buying investments work better.

This Programmatic Media Buying All-Inclusive Toolkit enables You to be that person.

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

TRUSTED BY NEARLY 200.000 PROFESSIONALS:

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'Many of our competitors have asked us about our secret sauce. When I tell them it is the knowledge we have in-house, they never believe me. Little do they know The Art of Service toolkits are working behind the scenes.'

'I usually work until at least 8pm on weeknights. The Art of Service questionnaire saved me so much time and worry that Thursday night I attended my sons soccer game without sacrificing my professional obligations.'

'I used the questionnaires to interview members of my team. I never knew how many insights we could produce collectively with our internal knowledge.'

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Checklists:

Checklists:Programmatic Media Buying Checklist Report on BUSINESS.pdf

Checklists:Programmatic Media Buying Checklist Report on EXPERIENCE.pdf

Checklists:Programmatic Media Buying Checklist Report on MEDIA.pdf

Checklists:Programmatic Media Buying Checklist Report on ORGANIZATION.pdf

Checklists:Programmatic Media Buying Checklist Report on PROGRAMMATIC.pdf

Checklists:Programmatic Media Buying Checklist Report on VIDEO.pdf

FAQ.pdf

README.pdf

STEP 1 Get your bearings:

STEP 1 Get your bearings:Programmatic Media Buying Self-Assessment Pre-Filled EXAMPLE.xlsx

STEP 1 Get your bearings:Programmatic_Media_Buying_Quick_Exploratory_Self-Assessment_Guide.pdf

STEP 2 Set concrete goals tasks dates and numbers you can track:

STEP 2 Set concrete goals tasks dates and numbers you can track:Programmatic Media Buying Self-Assessment.xlsx

STEP 2 Set concrete goals tasks dates and numbers you can track:Programmatic_Media_Buying.pdf

..and the Project Management resources in 'STEP 3: Implement, Track, follow up and revise strategy' as described above.

Who This Toolkit Is For

This Toolkit is specifically designed for professionals who want to get results or those who want to sell more of their products and services such as…

Coaching or Consulting
Online Courses
Masterminds
Professional Services
Agency Services
Events and seminars
Software / SaaS
Done-for-you Services

Bottom line, if you are managing high-end products and services, this toolkit will help you know more, see more and sell more - as well as train your people and co-workers to do so.

If you are a professional who wants to level-up, this Toolkit will help you do exactly that. And if you ever decide to launch products or services, this Toolkit will give you the skills that will not only serve you today as a professional but also in the future as an entrepreneur.

These skills will enrich every part of your life.

Are you ready to get started?

Are you clear on what you are struggling with, want to figure out what the problem is, diagnose it, and get a solution? The solution is something this Toolkit can provide, and we believe it can solve your problem, but you have to decide if you want to become a part of it or not.

Decision Making:

When it comes to making purchasing decisions, do you have clarity on your decision-making process before possibly purchasing this Toolkit? Are there others to consider and are they supportive of you wanting to possibly get results?

The Reason:

What are you looking for that this Toolkit can help you with, what do you need help with specifically. Is the cost of feeling the pain far more than the cost of removing it?

Can you fill in the blanks: “I need help with … because of …?”

You are here because we have a great reputation in the space, and you specifically want this Toolkit to help you, but why now, why is it so important to solve this right now?

The answer to this question is your REAL pain:

Why do you think this problem exists?
What have you tried to fix it?
How long has this been a problem?
Is this problem affecting your life in other ways, and how?

Tried:

What have you tried so far to fix this? Is there pain of frustration to solve this all on your own?

This Toolkit gives you your proven advisor, an advisor the vast majority of professionals do not use, because they do not know it exists. If you have tried Toolkits before, so have everyone else of our 200.000 clients. Once they use this Toolkit, they are shocked as to how they quickly get results.

Current and desired situation:

This toolkit will give you the exact quantifiable metrics in your situation; identifying where exactly you are in the journey to solving your problem and what that looks like.

Where do you want to be, what is your desired situation: if you were to use this Toolkit, where would you want to be 12 months from now to feel like the investment was more than worth it? Make sure you set realistic expectations.

Why:

What is driving you to achieve that goal? How would that affect you or change your life. What would that look like.

The reason WHY you want something always comes down to either love or status - have clarity on your WHY.

Ownership:

What is stopping you from achieving this all on your own without any help? If your answer is one of these three answers, this Toolkit is right for you:

I do not know how to do it
I want to follow a proven process from someone that has already done it
I want to get there faster

Commitment:

When are you wanting to fix this? If the answer is now; how committed are you to making that happen? Will you do the work? Will you take action? Will you show leadership?

The fact is, it is never a good time, it is never a good time to start a new program, and it is never a good time to fix a major problem. And even if you think a later time is a good time, you know something will come up. Life will keep happening. If you truly want to solve this problem, would you agree you have to commit to solving it even when it is not the perfect time?

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However, if you are wanting to solve your problem, this Toolkit can make that happen.

Which would you like to do?

Our area of expertise is helping professionals to get the results they want so they can lead and get ahead. And we do that by pouring our experience, advise and knowledge in this Toolkit. Now, this may not be for you, but we let you decide if it sounds like a good fit so far.

What happens upon purchase: When you add to cart and checkout you will instantly be able to access the Toolkit resources, no delays, no waiting, no talking to people; this is unique and custom to our Toolkits and business. Right away the Toolkit will Guide you through a step-by-step process to get results.

If at any point you have a question, we are here for you, we are simply one email, one phone call away to get the most out of your Toolkit.

Programmatic Media Buying Toolkit