Strategic Account Management Mastery Course Curriculum
The Strategic Account Management Mastery course is a comprehensive and interactive program designed to equip professionals with the skills and knowledge required to excel in strategic account management. Upon completion, participants will receive a certificate issued by The Art of Service.Course Overview This course is designed to provide a deep understanding of strategic account management principles, practices, and techniques. The curriculum is organized into modules that cover key topics, including: - Understanding Strategic Account Management
- Identifying and Prioritizing Key Accounts
- Developing Account Plans and Strategies
- Building and Maintaining Strong Relationships
- Managing and Resolving Conflicts
- Negotiating and Closing Deals
- Measuring and Evaluating Account Performance
Course Modules Module 1: Strategic Account Management Fundamentals
This module introduces the basics of strategic account management, including: - Defining Strategic Account Management
- Understanding the Importance of Strategic Accounts
- Identifying Characteristics of Strategic Accounts
- Recognizing the Role of the Strategic Account Manager
Module 2: Identifying and Prioritizing Key Accounts
This module focuses on identifying and prioritizing key accounts, including: - Analyzing Customer Data and Market Trends
- Assessing Account Potential and Value
- Prioritizing Accounts Based on Business Objectives
- Developing an Account Selection Framework
Module 3: Developing Account Plans and Strategies
This module covers the development of account plans and strategies, including: - Conducting Account Research and Analysis
- Identifying Account Needs and Goals
- Developing Account Plans and Strategies
- Creating Value Propositions and Sales Plans
Module 4: Building and Maintaining Strong Relationships
This module emphasizes the importance of building and maintaining strong relationships with key accounts, including: - Understanding Customer Needs and Expectations
- Developing Effective Communication Strategies
- Building Trust and Credibility
- Managing and Resolving Conflicts
Module 5: Managing and Executing Account Plans
This module focuses on managing and executing account plans, including: - Coordinating Cross-Functional Teams
- Developing and Managing Account Teams
- Executing Sales and Marketing Strategies
- Monitoring and Adjusting Account Plans
Module 6: Measuring and Evaluating Account Performance
This module covers the measurement and evaluation of account performance, including: - Establishing Account Metrics and KPIs
- Tracking and Analyzing Account Data
- Evaluating Account Performance and Progress
- Adjusting Account Strategies and Plans
Module 7: Advanced Strategic Account Management Topics
This module explores advanced topics in strategic account management, including: - Using Technology to Enhance Account Management
- Leveraging Data and Analytics
- Managing Global and Complex Accounts
- Developing Strategic Partnerships
Course Features The Strategic Account Management Mastery course is designed to be interactive, engaging, and comprehensive. Key features include: - Expert Instructors: Learn from experienced professionals with a deep understanding of strategic account management.
- Interactive Content: Engage with interactive lessons, videos, and quizzes to reinforce learning.
- Real-World Applications: Apply course concepts to real-world scenarios and case studies.
- Personalized Learning: Learn at your own pace and on your own schedule.
- Lifetime Access: Access course materials for a lifetime.
- Certificate upon Completion: Receive a certificate issued by The Art of Service upon completing the course.
- Community Support: Connect with peers and instructors through discussion forums and online communities.
- Gamification: Engage with interactive elements, such as badges and leaderboards, to enhance the learning experience.
- Progress Tracking: Monitor your progress and stay on track with course completion tracking.
What to Expect Upon completing the Strategic Account Management Mastery course, you can expect to: - Develop a deep understanding of strategic account management principles and practices.
- Improve your ability to identify and prioritize key accounts.
- Develop effective account plans and strategies.
- Build and maintain strong relationships with key accounts.
- Measure and evaluate account performance.
- Apply course concepts to real-world scenarios and case studies.
,
Module 1: Strategic Account Management Fundamentals
This module introduces the basics of strategic account management, including:- Defining Strategic Account Management
- Understanding the Importance of Strategic Accounts
- Identifying Characteristics of Strategic Accounts
- Recognizing the Role of the Strategic Account Manager
Module 2: Identifying and Prioritizing Key Accounts
This module focuses on identifying and prioritizing key accounts, including:- Analyzing Customer Data and Market Trends
- Assessing Account Potential and Value
- Prioritizing Accounts Based on Business Objectives
- Developing an Account Selection Framework
Module 3: Developing Account Plans and Strategies
This module covers the development of account plans and strategies, including:- Conducting Account Research and Analysis
- Identifying Account Needs and Goals
- Developing Account Plans and Strategies
- Creating Value Propositions and Sales Plans
Module 4: Building and Maintaining Strong Relationships
This module emphasizes the importance of building and maintaining strong relationships with key accounts, including:- Understanding Customer Needs and Expectations
- Developing Effective Communication Strategies
- Building Trust and Credibility
- Managing and Resolving Conflicts
Module 5: Managing and Executing Account Plans
This module focuses on managing and executing account plans, including:- Coordinating Cross-Functional Teams
- Developing and Managing Account Teams
- Executing Sales and Marketing Strategies
- Monitoring and Adjusting Account Plans
Module 6: Measuring and Evaluating Account Performance
This module covers the measurement and evaluation of account performance, including:- Establishing Account Metrics and KPIs
- Tracking and Analyzing Account Data
- Evaluating Account Performance and Progress
- Adjusting Account Strategies and Plans
Module 7: Advanced Strategic Account Management Topics
This module explores advanced topics in strategic account management, including:- Using Technology to Enhance Account Management
- Leveraging Data and Analytics
- Managing Global and Complex Accounts
- Developing Strategic Partnerships
Course Features The Strategic Account Management Mastery course is designed to be interactive, engaging, and comprehensive. Key features include: - Expert Instructors: Learn from experienced professionals with a deep understanding of strategic account management.
- Interactive Content: Engage with interactive lessons, videos, and quizzes to reinforce learning.
- Real-World Applications: Apply course concepts to real-world scenarios and case studies.
- Personalized Learning: Learn at your own pace and on your own schedule.
- Lifetime Access: Access course materials for a lifetime.
- Certificate upon Completion: Receive a certificate issued by The Art of Service upon completing the course.
- Community Support: Connect with peers and instructors through discussion forums and online communities.
- Gamification: Engage with interactive elements, such as badges and leaderboards, to enhance the learning experience.
- Progress Tracking: Monitor your progress and stay on track with course completion tracking.
What to Expect Upon completing the Strategic Account Management Mastery course, you can expect to: - Develop a deep understanding of strategic account management principles and practices.
- Improve your ability to identify and prioritize key accounts.
- Develop effective account plans and strategies.
- Build and maintain strong relationships with key accounts.
- Measure and evaluate account performance.
- Apply course concepts to real-world scenarios and case studies.
,
- Develop a deep understanding of strategic account management principles and practices.
- Improve your ability to identify and prioritize key accounts.
- Develop effective account plans and strategies.
- Build and maintain strong relationships with key accounts.
- Measure and evaluate account performance.
- Apply course concepts to real-world scenarios and case studies.