Unique Selling Proposition Toolkit

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By dramatically simplifying the process of gathering the highest quality Consumer Data and the most actionable results, it is transforming an entire industry, expanding a very large market, and making Consumer Research accessible to entirely new areas of demand and action.

  • Become a key member of the team, supporting/leading the development of your core assets and methodology.

  • Collaborate with marketing to develop the strategy for Marketing Programs that drive demand for the products.

  • Ensure you always take extra care to make sure individuals feel supported and confidently/uniquely mentored.

  • Collaborate with corporate marketing on website and other content to drive sales through clear, high impact organization and Product Information.

  • Meet or exceed monthly, quarterly, and annual Performance Targets for number of outbound activities, qualified leads passed to Account Executives and pipeline contribution.

  • Receive lead via phone, email, in person, and referrals, and follow the Lead Management protocols.

  • Collaborate with key partners from sales, product, and other marketing departments to strategize on effective brand advertising solutions.

  • Provide high level Customer Service and communication through email, text, phone calls, Live Chat, etc.

  • Oversee: work alongside the marketing department to create Marketing Campaigns that keep a steady influx of new leads.

  • Ensure you have effective Business Planning skills, pipeline review, resource and Partner Management Skills.

  • Identify emerging markets and market shifts while being fully aware of new products and competition status.

  • Contribute to the growth of the team by sharing knowledge and participating in shadow sessions with new Team Members.

  • Manage overall client relationship; Drive consistent and predictable profitability, Client Satisfaction and organic growth.

  • Ensure you suggest; build close relationships with your Sales Partners to develop pipeline and strategy to saturate markets.

  • Ensure you classify; understand the importance of Reports And Dashboards in Salesforce to evaluate your pipeline and KPIs.

  • Secure that your venture delivers Profitable Growth through selling a broad and differentiated suite of solutions in a unified way and manage the existing portfolio.

  • Systematize: work closely with project/Program Management to ensure successful delivery through an integrated delivery model.

  • Evaluate Existing Applications to determine strategic changes, schedule projects and resources, and monitors Project Timelines.

  • Supervise: each of your 90+ offices has its own individual identity, and each also has its own unique rewards.

  • Qualify lead, schedule customer visits to the community and complete a handoff to the onsite Sales Team.

  • Control: target ideal prospects in assigned territory and strategically campaign to turn them into opportunities.

  • Orchestrate: work closely and professionally with local territory Sales Managers to serve customers in the territory.

  • Think strategically to see the bigger picture for clients, understanding Emerging Trends and disruptions.

  • Attest enable its clients to reach and understand new consumer groups, needs, trends and behaviours, ON Demand, very easily, any time.

  • Develop vertical specific content and materials to better reach target industries and partner specific materials to support your key partners.

  • Initiate: fully utilize phone, email, and Social Media channels to engage and potential prospects and past customers.

  • Establish that your organization understands and communicates Service Offering Unique Selling Propositions to Key Stakeholders and customers to drive demand; acts as the primary contact for sales for customer solutions and services.

  • Govern: conduct regular one on one sessions to coach your sellers, review improvements, trends, and performance.

 

Save time, empower your teams and effectively upgrade your processes with access to this practical Unique Selling Proposition Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Unique Selling Proposition related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Unique Selling Proposition specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Unique Selling Proposition Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Unique Selling Proposition improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. How do you stay inspired?

  2. How can skill-level changes improve Unique Selling Proposition?

  3. How is progress measured?

  4. How have you defined all Unique Selling Proposition requirements first?

  5. Who will be responsible for deciding whether Unique Selling Proposition goes ahead or not after the initial investigations?

  6. Are controls defined to recognize and contain problems?

  7. The approach of traditional Unique Selling Proposition works for detail complexity but is focused on a systematic approach rather than an understanding of the nature of systems themselves, what approach will permit your organization to deal with the kind of unpredictable emergent behaviors that dynamic complexity can introduce?

  8. What do you measure and why?

  9. Do you all define Unique Selling Proposition in the same way?

  10. What are the costs?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Unique Selling Proposition book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Unique Selling Proposition self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Unique Selling Proposition Self-Assessment and Scorecard you will develop a clear picture of which Unique Selling Proposition areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Unique Selling Proposition Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Unique Selling Proposition projects with the 62 implementation resources:

  • 62 step-by-step Unique Selling Proposition Project Management Form Templates covering over 1500 Unique Selling Proposition project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Unique Selling Proposition project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Unique Selling Proposition Project Team have enough people to execute the Unique Selling Proposition Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Unique Selling Proposition Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

 
Step-by-step and complete Unique Selling Proposition Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Unique Selling Proposition project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Unique Selling Proposition project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Unique Selling Proposition project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Unique Selling Proposition project with this in-depth Unique Selling Proposition Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Unique Selling Proposition projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Unique Selling Proposition and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Unique Selling Proposition investments work better.

This Unique Selling Proposition All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.