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Value Proposition Design Mastery

Value Proposition Design Mastery

USD212.47
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Value Proposition Design Mastery Course Details

Course Format & Delivery

The Value Proposition Design Mastery course is a comprehensive online program designed to equip you with the skills and knowledge needed to craft compelling value propositions that drive business success.

  • Self-Paced: Yes, this course is self-paced, allowing you to learn at your own speed and convenience.
  • Online Delivery: The course is delivered entirely online, with on-demand access to all video lessons, downloadable resources, and interactive exercises.
  • Fixed Dates or Times: No, there are no fixed dates or times for this course. You can start and complete it at any time that suits you.
  • Typical Completion Time: The course is designed to be completed in 8-10 weeks, with an estimated 4-6 hours of study per week.
  • Lifetime Access: Yes, you will have lifetime access to the course materials, allowing you to revisit and refresh your knowledge at any time.
  • Mobile-Friendly: The course is optimized for mobile devices, ensuring that you can learn on-the-go.
  • Instructor Support: You will have access to dedicated instructor support via email and discussion forums, ensuring that you receive guidance and feedback throughout your learning journey.
  • Downloadable Resources: The course includes a comprehensive suite of downloadable resources, including templates, toolkits, and worksheets to support your learning and practical application.
  • Certificate of Completion: Upon completing the course, you will receive a Certificate of Completion issued by The Art of Service, recognizing your achievement and demonstrating your expertise in Value Proposition Design.


Value Proposition Design Mastery Course Curriculum

Module 1: Introduction to Value Proposition Design

  • 1.1: Defining Value Proposition Design
  • 1.2: Understanding the Importance of Value Proposition Design
  • 1.3: Key Concepts and Principles
  • 1.4: Real-World Examples of Successful Value Propositions

Module 2: Understanding Customer Needs

  • 2.1: Customer Discovery and Research Methods
  • 2.2: Identifying Customer Pain Points and Gains
  • 2.3: Creating Customer Profiles and Personas
  • 2.4: Understanding Customer Jobs, Pains, and Gains

Module 3: Crafting Compelling Value Propositions

  • 3.1: The Value Proposition Canvas
  • 3.2: Designing Products and Services that Meet Customer Needs
  • 3.3: Creating Unique Value Propositions
  • 3.4: Communicating Value Propositions Effectively

Module 4: Value Proposition Innovation

  • 4.1: Identifying Opportunities for Innovation
  • 4.2: Designing New Products and Services
  • 4.3: Creating New Business Models
  • 4.4: Measuring and Evaluating Innovation

Module 5: Value Proposition Strategy

  • 5.1: Developing a Value Proposition Strategy
  • 5.2: Aligning Value Propositions with Business Goals
  • 5.3: Creating a Competitive Advantage
  • 5.4: Measuring and Evaluating Value Proposition Performance

Module 6: Advanced Value Proposition Design Techniques

  • 6.1: Using Design Thinking to Inform Value Proposition Design
  • 6.2: Applying Behavioral Economics to Value Proposition Design
  • 6.3: Leveraging Storytelling in Value Proposition Communication
  • 6.4: Using Data and Analytics to Optimize Value Propositions

Module 7: Putting it all Together - Case Studies and Group Work

  • 7.1: Real-World Case Studies of Successful Value Propositions
  • 7.2: Group Work - Applying Value Proposition Design Principles
  • 7.3: Peer Review and Feedback
  • 7.4: Final Project Presentations

Module 8: Final Project and Certification

  • 8.1: Completing the Final Project
  • 8.2: Receiving Your Certificate of Completion
  • 8.3: Continuing Your Learning Journey
  • 8.4: Joining the Value Proposition Design Community
By completing the Value Proposition Design Mastery course, you will gain a comprehensive understanding of value proposition design principles, practices, and techniques. You will be equipped to craft compelling value propositions that drive business success and receive a Certificate of Completion issued by The Art of Service.

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