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Game design and mechanics vs. GamificationWhy many professional game design companies loathe gamification (and why they shouldn't)Let's pretend for a second that you are a member of a big game develop … read more

Gamification for HRHow Instituting Gamification processes can boost efficiency and increase employee satisfaction in the processAnyone who says they don't like games, or prefers sticking to highly str … read more

Can Gamification really boost customer involvement and promote loyalty?The introduction of web-deployed gamification has been a real 'game changer', if you'll pardon the pun. Some businesses have lit … read more

Why would IT departments want/need to use gamification?An examination of why gamification is poised to drive further innovation in the IT worldUse of gamification elements have become so widespread th … read more

What is 'Gamification' exactly?Why the computing industry is trending toward entertainment in terms of design and featuresIf you've ever participated in a drawing like the lottery, or perhaps a frequ … read more