Consumer Insight Complete Self-Assessment

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This Instant-Access Self-Assessment Excel Dashboard and accompanying eBook is for managers, advisors, consultants, specialists, professionals and anyone interested in Consumer Insight assessment.

'Really nice product, very powerful... support from executive level (above C-suite)' - Project Manager in the Government Industry

'Our initial rollout of The Art of Service's self assessment has added significant value across multiple functional areas. We are extremely happy with the end product. We've begun training teams of super-users within the organization to make this a self-service analytics tool and adoption has been strong across all levels of the organization.' - VP Financial Analysis and Insights in the Transportation Industry

'The value of information we get from the self-assessments has allowed us to create value-add dashboards our senior management and executives have found very useful in answering questions and revising critical business processes. We have also given our power business users the ability to analyze their own data which in turn helps my BI Team focus on providing complete and accurate data extracts and supports our theme of Self-Serve Analytics. I highly recommend The Art of Service to all my colleagues who are trying to make a decision on which BI data analytics and visualization tool to purchase!' - Data Warehouse / BI Architect in the Communications Industry

What Is The Consumer Insight Self-Assessment?

The Consumer Insight Self-Assessment's Purpose is:

  • To help our clients to reduce their effort in the Consumer Insight work they do to get their problem solved
  • To help our clients in ensuring that their plans of action include every Consumer Insight task and that every Consumer Insight outcome is in place
  • To help our clients not having to spend time investigating strategic and tactical options, therefore saving time and ensuring Consumer Insight opportunity costs are low
  • To help our clients channel implementation direction instantly to deliver tailored Consumer Insight advise with structured going-forward plans

All the tools you need to an in-depth Consumer Insight Self-Assessment. Featuring 617 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Consumer Insight improvements can be made.

What You Get:

The Consumer Insight Complete Self-Assessment Excel Dashboard

  • Ensures you don't miss anything: 617 questions in 7 RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain) steps with easy and quick navigating and answering for 1 or up to 10 participants
  • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
  • Gives you a professional Dashboard to guide and perform a thorough Consumer Insight Self-Assessment
  • Dynamically generated projects-ready RACI Matrix shows your organization exactly what to do next
  • Is secure: Ensures offline data protection of your Self-Assessment results

The Consumer Insight Complete Self Assessment eBook version of the book in print

  • Provides a convenient way to distribute and share among the participants to prepare and discuss the Self-Assessment


In using the Self-Assessment you will be better able to:

  • Diagnose Consumer Insight projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Consumer Insight and process design strategies into practice according to best practice guidelines

Assess and define Consumer Insight with this Consumer Insight Self Assessment. Sample questions from the Complete, 617 Questions, Self-Assessment:

  • Recognize Question: How do we keep improving Consumer Insight?
  • Define Question: Whats the best design framework for Consumer Insight organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant?
  • Measure Question: How do mission and objectives affect the Consumer Insight processes of our organization?
  • Analyze Question: Will Consumer Insight deliverables need to be tested and, if so, by whom?
  • Improve Question: Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Consumer Insight?
  • Control Question: Are there any easy-to-implement alternatives to Consumer Insight? Sometimes other solutions are available that do not require the cost implications of a full-blown project?
  • Sustain Question: What business benefits will Consumer Insight goals deliver if achieved?

Value [to you] of the Consumer Insight Self-Assessment

Excluding hired consultants and advisors from top management consulting firms, internal Consumer Insight Self-Assessment work is typically undertaken by senior level positions with titles such as Enterprise Architect, Business Process Architects, Business Process Re-engineering Specialists and Business Architects.

Statistics according to Glassdoor and Indeed tell these positions receive an average basic pay of $125,000. Daily rates of basic pay are computed by dividing an employee's annual pay by 260 days. The daily salary is then derived by dividing the annual salary of $125,000 by 260 days = a daily rate of $480.

Top management consulting firms start at $2,000 a day, with rates typically charged up to 40 hours per week.

For the price of a fraction of this you can get complete peace of mind. Now.

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role… In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

You are free to use the Self-Assessment contents in your presentations and documentation for internal end external use without asking us - we are here to help.