Are you missing growth targets because your advertising fails to convert or retain customers? Without a rigorous, data-driven approach to targeted advertising and growth marketing, your campaigns risk underperformance, wasted spend, and declining customer lifetime value. The Targeted Advertising and Growth Marketing, How to Use Marketing to Drive Growth and Retention Self-Assessment Kit gives you instant access to a comprehensive diagnostic framework that identifies exactly where your marketing engine is leaking revenue, and how to fix it fast. With 450+ structured assessment questions, benchmarking criteria, and prioritised action pathways, this self-assessment equips you to audit, optimise, and future-proof your growth marketing strategy, before competitors overtake your market share or customer churn accelerates beyond recovery.
What You Receive
- 456 assessment questions across 7 marketing maturity domains: Evaluate strategy, segmentation, channel effectiveness, conversion optimisation, retention mechanics, analytics rigour, and growth experimentation with precision, each question mapped to proven marketing frameworks and KPIs
- Excel-based scoring and gap analysis workbook (23 worksheets): Automatically calculate your current marketing maturity level, visualise performance gaps, and prioritise high-impact initiatives with confidence
- 120-page diagnostic user guide (PDF): Step-by-step instructions on administering the assessment, interpreting results, and generating executive-ready findings, no consultant required
- Remediation roadmap templates (Word): Turn insights into action with customisable implementation plans, milestone trackers, and KPI dashboards aligned to your business size and industry
- Benchmarking database of 37 high-growth marketing programmes: Compare your performance against proven growth models from SaaS, e-commerce, fintech, and subscription sectors
- Marketing channel ROI prioritisation matrix (Excel): Objectively evaluate paid, owned, and earned channels based on acquisition cost, retention lift, and lifetime value contribution
- Customer journey mapping toolkit (5 editable templates): Identify drop-off points in onboarding, activation, and re-engagement, then design retention-boosting interventions
How This Helps You
This self-assessment directly addresses the cost of marketing misalignment: bloated ad spend with diminishing returns, inconsistent messaging across channels, poor customer retention, and inability to prove marketing’s contribution to revenue. By systematically evaluating every component of your growth engine, you eliminate guesswork and focus resources where they matter most. Pinpoint whether your segmentation is too broad, your conversion funnels too shallow, or your retention tactics non-existent, and get clear direction on what to fix first. The result? Faster time-to-impact from campaigns, higher customer lifetime value, and demonstrable marketing ROI. Without this audit capability, you risk continuing ineffective strategies, losing market position, and failing internal stakeholder expectations, especially as performance marketing standards rise.
Who Is This For?
- Growth marketers and performance leads who need to diagnose why conversion rates are plateauing or CAC is rising
- Marketing directors and CMOs accountable for aligning marketing activity with revenue goals and board-level expectations
- Digital advertising managers running paid campaigns but lacking a framework to assess channel efficiency or audience targeting accuracy
- Product marketing and retention leads seeking to strengthen post-acquisition engagement and reduce churn
- Agency strategists and consultants delivering marketing audits or growth roadmaps to clients across industries
- Startup founders and scaling leaders building their first formal growth marketing programme and needing structure, not fluff
Purchasing this self-assessment isn’t an expense, it’s a strategic lever. You’re not buying templates, you’re gaining the ability to diagnose, justify, and lead marketing transformation with authority. The smart professional doesn’t wait for quarterly results to reveal failure; they audit proactively, act decisively, and own growth outcomes. This is how high-performing marketing organisations operate, and now you can too.
What does the Targeted Advertising and Growth Marketing, How to Use Marketing to Drive Growth and Retention Self-Assessment Kit include?
The kit includes 456 assessment questions across seven marketing domains, a 120-page user guide, an Excel-based scoring and gap analysis workbook with 23 worksheets, remediation roadmap templates in Word, a customer journey mapping toolkit, a channel ROI matrix, and a benchmarking database of 37 high-growth marketing programmes, all delivered as instant digital downloads in industry-standard file formats (PDF, XLSX, DOCX).