Skip to main content
A B and Multivariate Testing Second Edition

A B and Multivariate Testing Second Edition

USD251.52
Availability:
Paperback: 282 pages. FREE delivery.
Adding to cart… The item has been added

What does the A B and Multivariate Testing Second Edition include?

The product delivers a structured 60+ file digital playbook from The Art of Service, emailed to you within 24 business hours. It contains approximately 30-40 XLSX spreadsheets (calculators, dashboards, templates) and 20-30 PDF guides (runbooks, briefings, reference cards), organised into the Platinum Tier centrepieces, Getting Started, Self-Assessment, Requirements, Models, Processes, Performance, Quality, Sustainment, Advanced Topics, and Reference sections, plus onboarding notes.

Are you still guessing why your digital optimisation projects stall, why conversion rates plateau, or why costly experiments never deliver clear ROI? Without a systematic testing framework you risk failed audits, missed revenue targets, and falling behind competitors who harness data-driven experimentation. The A B and Multivariate Testing Second Edition eliminates that risk by giving you a ready-to-use playbook that transforms chaotic test ideas into measurable business growth the moment you open the first file.

What You Receive

  • 00_Platinum_Tier centrepiece files (PDF & XLSX) - a master operations playbook (PDF) that maps the entire testing lifecycle; a 90-day adoption roadmap (XLSX) to fast-track implementation; an implementation template (PDF) for hypothesis, design and analysis; an anti-pattern catalogue (XLSX) that flags common pitfalls; an outcomes dashboard (XLSX) for real-time KPI tracking; and an incident-response runbook (PDF) for rapid issue mitigation.
  • 01_Getting_Started guide (PDF) - step-by-step onboarding that gets your team testing within days, reducing set-up time by up to 50%.
  • 02_Self-Assessment and Diagnostics (XLSX) - maturity assessment questions and gap-analysis worksheets that reveal organisational readiness in under an hour, allowing you to prioritise remediation spend.
  • 03_Requirements and Goal-Setting (PDF & XLSX) - goal-setting templates and stakeholder-mapping tools that align testing objectives with strategic business outcomes, preventing mis-aligned experiments.
  • 04_Models and Frameworks (PDF) - decision-matrix and framework comparison sheets that guide you to the most appropriate test type (A/B, multivariate, bandit) for any scenario.
  • 06_Processes and Execution (13-17 files, PDF & XLSX) - detailed implementation playbooks, RACI matrices, interview scripts and execution worksheets that standardise experiment rollout, cutting execution errors by up to 40%.
  • 07_Performance and KPIs (XLSX) - pre-built measurement dashboards that translate raw data into actionable insights, accelerating decision-making.
  • 08_Quality and Governance (PDF & XLSX) - audit-prep checklists and policy templates that ensure compliance with internal and external standards, safeguarding against regulatory fines.
  • 09_Sustainment and Improvement (PDF) - continuous-improvement frameworks that embed testing into your organisational DNA, sustaining long-term optimisation.
  • 10_Advanced Topics (PDF) - scenario libraries and case archives that provide expert-level guidance for scaling experiments across large product portfolios.
  • 11_Reference and Quick Cards (PDF) - at-a-glance cheat sheets for rapid recall of key formulas, statistical thresholds and best-practice tips.
  • README.md and CUSTOMER_EMAIL.txt - clear onboarding notes delivered to your inbox within 24 business hours, ensuring immediate access.

How This Helps You

  • Accelerates experiment launch, slashing time-to-insight from weeks to days, so you capture market opportunities before they fade.
  • Identifies hidden cost inefficiencies, enabling you to reallocate budget to high-impact tests and avoid wasteful pilot programmes.
  • Provides a single source of truth for testing governance, reducing audit findings and protecting against regulatory penalties.
  • Boosts conversion rates and revenue by systematically uncovering the most effective page variations and feature combinations.
  • Strengthens stakeholder confidence by delivering transparent, data-backed recommendations that align with strategic goals.

Who Is This For?

  • Digital Marketing Directors who need a repeatable process to prove campaign ROI.
  • Product Managers responsible for feature experimentation and roadmap prioritisation.
  • Business Analysts tasked with translating user data into actionable optimisation strategies.
  • Digital Transformation Leaders who must embed a culture of continuous testing across the enterprise.
  • Conversion Optimisation Specialists seeking a comprehensive toolkit to scale A/B and multivariate experiments.

Choose the A B and Multivariate Testing Second Edition now and equip yourself with the only playbook that turns hypothesis into profit, safeguards against costly mistakes, and positions you as the data-driven leader your organisation needs.

!