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Account-based marketing Second Edition

Account-based marketing Second Edition

$359.00
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Paperback: 268 pages. FREE delivery.
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Who Is This For?

This resource is designed for compliance managers, risk officers, B2B marketing leads, ABM programme directors and senior consultants who need a proven, evidence‑based method to audit, implement and scale account‑based marketing across complex organisations.

Account-based marketing Second Edition solves the critical risk of wasted B2B spend, missed revenue targets and compliance breaches that arise when your ABM programme is built on guesswork rather than proven methodology. Without a structured self‑assessment, organisations routinely fail audits, lose high‑value contracts, and fall behind competitors that already align marketing spend with strategic accounts. The moment you download Account-based marketing Second Edition, you replace trial‑and‑error with a data‑driven roadmap that protects revenue, reduces operational effort and guarantees alignment with business objectives.

What You Receive

  • Digital ABM Self‑Assessment Dashboard (Excel/CSV) , 250 maturity questions covering Strategy, Targeting, Content, Technology and Measurement; instant scoring and visual gap‑analysis.
  • Implementation Playbook (PDF, Word) , step‑by‑step workflow, RACI matrix and 12‑month timeline template to move from assessment to execution.
  • ABM Readiness Checklist (PDF) , 30 compliance items that ensure every initiative meets governance and data‑privacy standards.
  • KPIs & Success Criteria Workbook (Excel) , benchmark tables, ROI calculator and performance scorecards for real‑time reporting.
  • Executive Briefing Slides (PowerPoint) , ready‑to‑present deck that translates assessment results into strategic decisions for senior leadership.
  • Case Study Compendium (PDF) , three detailed industry examples that illustrate best‑practice implementation and measurable outcomes.
  • Online Portal Access , secure login for ongoing dashboard updates, template downloads and peer benchmarking.

How This Helps You

Each assessment question pinpoints a specific compliance or performance gap, enabling you to prioritise remediation spend with confidence; the playbook translates those priorities into an executable plan, reducing project lead time by up to 30 percent. The KPI workbook quantifies ROI, protecting you from costly audit findings and ensuring that every dollar invested generates measurable revenue. The executive briefing equips you to secure stakeholder buy‑in, eliminating the risk of stalled initiatives and lost contracts. In short, you gain a repeatable ABM framework that drives revenue growth, safeguards against regulatory penalties and positions your organisation ahead of the competition.

Take decisive action now , download Account-based marketing Second Edition and future‑proof your ABM strategy with a tool that the industry trusts.

What does the Account-based marketing Second Edition include?

The Account-based marketing Second Edition includes a digital self‑assessment dashboard, an implementation playbook, a readiness checklist, KPI and success‑criteria workbook, executive briefing slides, a case‑study compendium, and secure online portal access, all delivered as instant digital downloads in PDF, Word, Excel, CSV and PowerPoint formats.

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