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Computer-assisted telephone interviewing Third Edition

Computer-assisted telephone interviewing Third Edition

$359.00
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Paperback: 290 pages. FREE delivery.
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What does the Computer-assisted telephone interviewing Third Edition include?

The product is a downloadable digital playbook comprising approximately 60 buyer-ready files (30-40 XLSX spreadsheets, calculators and dashboards plus 20-30 PDF guides, runbooks and briefings). It is organised into clearly labelled sections from Getting Started through Advanced Topics, with a Platinum Tier set of master files that provide a complete operations blueprint, adoption roadmap, risk catalogue, outcomes dashboard and incident-response runbook. All files are delivered by email within 24 business hours of purchase.

Are you still struggling with missed interview deadlines, inconsistent data quality, and costly re-work because your CATI programme lacks a clear performance framework? Without a proven self-assessment toolkit you risk failed client audits, regulatory penalties, and losing competitive insight to rivals who collect data faster and more accurately. The Computer-assisted telephone interviewing Third Edition eliminates those risks by giving you an instant, step-by-step playbook that transforms your telephone-survey operation from chaotic to controlled.

What You Receive

  • 00_Platinum_Tier centrepiece files (PDF & XLSX) - a master operations playbook (PDF), a 90-day adoption roadmap (XLSX), an implementation template (PDF), an anti-pattern catalogue (XLSX), an outcomes dashboard (XLSX), and an incident-response runbook (PDF); these files provide the strategic backbone for rapid, measurable improvement.
  • 01_Getting_Started guide (PDF) - a concise start-here briefing that gets your team up to speed in under an hour.
  • 02_Self-Assessment and Diagnostics (PDF & XLSX) - maturity-assessment questions, diagnostic matrices and gap-analysis worksheets that pinpoint exact CAT-system weaknesses in 20 minutes.
  • 03_Requirements and Goal-Setting (PDF & XLSX) - goal-setting templates and stakeholder-mapping tools that align interview objectives with business outcomes.
  • 04_Models and Frameworks (PDF) - comparison matrices and decision tools linking industry standards (e.g., ISO 9001, AAPOR) to your CATI processes.
  • 06_Processes and Execution (13-17 XLSX/PDF files) - implementation playbooks, RACI charts, interview scripts and execution worksheets that standardise every call-flow step.
  • 07_Performance and KPIs (XLSX dashboards) - real-time measurement dashboards that track response rates, interview duration and data accuracy.
  • 08_Quality and Governance (PDF & XLSX) - audit-prep checklists, policy templates and oversight tools to safeguard data integrity and compliance.
  • 09_Sustainment and Improvement (PDF) - continuous-improvement frameworks that embed learning loops into your CATI routine.
  • 10_Advanced Topics (PDF) - case archives and scenario libraries for handling complex survey designs.
  • 11_Reference and Quick Cards (PDF) - at-a-glance cheat sheets for fast decision-making on the phone.
  • README.md and CUSTOMER_EMAIL.txt - onboarding notes that ensure you can deploy the playbook within 24 business hours of purchase.

How This Helps You

  • Pinpoint performance gaps instantly → Reduce interview-repeat rates → Avoid costly data re-collection and client penalties.
  • Standardise scripts and workflows → Accelerate training for new agents → Shrink onboarding time and lower staffing costs.
  • Track KPIs on a live dashboard → Demonstrate compliance to auditors → Prevent regulatory fines and protect brand reputation.
  • Identify security vulnerabilities → Apply best-practice safeguards → Preserve respondent confidentiality and avoid data breaches.
  • Map goals to strategic outcomes → Prioritise resource allocation → Gain a competitive edge through faster, higher-quality insights.

Who Is This For?

  • Survey Programme Managers responsible for delivering large-scale telephone studies.
  • Customer Insight Leaders who need reliable data to steer product strategy.
  • Research Operations Directors overseeing multi-channel data collection.
  • Data Quality Analysts tasked with audit readiness and compliance reporting.
  • Call-Centre Supervisors implementing interview protocols for market research.

Choose the Computer-assisted telephone interviewing Third Edition today and give your organisation the precision, efficiency and confidence required to stay ahead in a data-driven market. Your competitors are already optimising, don’t let them out-perform you.

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