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Customer Retention and Revenue Growth Second Edition

Customer Retention and Revenue Growth Second Edition

$359.00
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Paperback: 290 pages. FREE delivery.
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What does the Customer Retention and Revenue Growth Second Edition include?

The product delivers a downloadable folder of approximately 60 files - 30-40 Excel workbooks and calculators plus 20-30 PDF guides - organised into Platinum-Tier core files, start-here guide, self-assessment, models, processes, KPI dashboards, governance tools, continuous-improvement frameworks and quick-reference cards. All files are ready for immediate use and are emailed to you within 24 business hours of purchase.

Are you watching revenue slip because your customer-retention programme is unstructured, lacks insight, and delivers no measurable outcomes? Every month of inaction raises the risk of higher churn, lost upsell chances, regulatory scrutiny of customer data, and a competitive disadvantage that can cost you millions in lifetime value. The Customer Retention and Revenue Growth Second Edition stops that slide. Front-loading the primary keyword, this playbook gives you a battle-tested framework that diagnoses weaknesses, uncovers hidden revenue streams and builds a scalable retention engine the moment you download it.

What You Receive

  • ~60 buyer-ready files (PDF & XLSX) - Delivered by email within 24 business hours, the folder contains 30-40 Excel models, calculators, scorecards and dashboards plus 20-30 PDF guides, briefings and runbooks, giving you instant, actionable resources.
  • 00_Platinum_Tier centrepieces - A master operations playbook (PDF), a 90-day adoption roadmap (XLSX), an implementation template (PDF), an anti-pattern catalogue (XLSX), an outcomes dashboard (XLSX) and an incident-response runbook (PDF) that together form the strategic core of your retention transformation.
  • 01_Getting_Started guide (PDF) - A step-by-step “start-here” brief that orients you to the toolkit and accelerates first-day value.
  • 02_Self-Assessment and Diagnostics (PDF & XLSX) - 360+ maturity-assessment questions across seven domains (segmentation, churn analysis, loyalty, revenue leakage, cross-sell, service quality, predictive modelling) plus scoring and gap-analysis matrices that instantly highlight high-impact gaps.
  • 03_Requirements and Goal-Setting (PDF) - Goal-setting templates and stakeholder-mapping worksheets to align your retention agenda with corporate objectives.
  • 04_Models and Frameworks (PDF) - Comparison matrices and decision tools that map industry benchmarks to your current performance.
  • 06_Processes and Execution (13-17 XLSX/PDF files) - Implementation playbooks, RACI templates, interview scripts and execution worksheets that guide you through discovery, measurement, intervention design and rollout.
  • 07_Performance and KPIs (XLSX dashboards) - Real-time measurement dashboards that track health scores, ROI, and churn-reduction metrics.
  • 08_Quality and Governance (PDF) - Audit-prep checklists, policy templates and oversight tools to ensure compliance and governance standards are met.
  • 09_Sustainment and Improvement (PDF) - Continuous-improvement frameworks that embed a learning loop into your retention engine.
  • 10_Advanced Topics (PDF) - Case archives and scenario libraries that illustrate best-practice win-back campaigns and predictive-analytics applications.
  • 11_Reference and Quick Cards (PDF) - At-a-glance cheat sheets for quick decision-making on the shop floor.
  • README.md and CUSTOMER_EMAIL.txt - Onboarding notes that explain file navigation and next steps.

How This Helps You

  • Rapidly pinpoint churn drivers and quantify revenue leakage, so you can prioritise interventions that deliver the highest ROI.
  • Transform raw data into a customer health scorecard, enabling proactive win-back campaigns that lift lifetime value by up to 15 %.
  • Deploy a 90-day roadmap that aligns cross-functional teams, reducing implementation time from months to weeks and avoiding costly project overruns.
  • Use the anti-pattern catalogue to pre-empt common pitfalls, protecting you from audit findings, regulatory fines and brand damage.
  • Leverage KPI dashboards to prove retention impact to senior leadership, securing budget approval and competitive advantage.

Who Is This For?

  • Customer-experience directors who need a data-driven retention strategy.
  • Revenue-operations managers responsible for upsell and cross-sell performance.
  • CRM programme leads tasked with integrating health-score models into Salesforce, HubSpot or Microsoft Dynamics.
  • Product-growth analysts who design predictive-retention algorithms and require benchmarked assessment tools.
  • Business-development executives seeking to protect existing revenue while expanding new-business pipelines.

Choose the Customer Retention and Revenue Growth Second Edition now and turn a revenue-leak problem into a growth engine. Your competitors are already tightening retention; the smart professional secures the toolkit, implements the roadmap, and safeguards profit.

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