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Design for behaviour change Toolkit

Design for behaviour change Toolkit

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Who Is This For?

This toolkit is purpose-built for professionals who lead or influence behaviour-driven outcomes across digital, compliance, and operational domains. It is essential for: behavioural science practitioners, change management consultants, user experience (UX) researchers and designers, digital transformation leads, public policy programme managers, organisational psychologists, customer experience (CX) strategists, and internal communications leads responsible for driving adoption and compliance. If your role involves influencing user decisions, designing digital experiences, or ensuring adherence to policies and procedures, this toolkit gives you the frameworks and field-ready tools to act with authority and show measurable impact.

Without a proven methodology for Design for Behaviour Change, your initiatives risk failing silently, users revert to old habits, digital platforms see low engagement, compliance gaps persist, and transformation projects stall despite heavy investment, exposing your organisation to operational risk, regulatory scrutiny, and reputational damage. The Design for Behaviour Change Toolkit is the definitive professional development resource that equips you to diagnose behavioural barriers, design evidence-based interventions, and drive measurable, lasting change across teams, systems, and services. Built on established behavioural science models, including the COM-B framework, Fogg Behaviour Model, Nudge Theory, and Persuasive Technology principles, this 60+ file digital playbook delivers everything you need to operationalise behavioural design as a repeatable, auditable function within your organisation.

What You Receive

  • A complete 60+ file digital playbook delivered by email within 24 business hours, including 30-40 customisable XLSX spreadsheets, working models, maturity assessments, scorecards, and automated dashboards, plus 20-30 professionally formatted PDF guides, runbooks, and briefing documents
  • The 00_Platinum_Tier suite: 5 cornerstone resources including the Master Behaviour Change Implementation Playbook (PDF), 90-Day Behavioural Design Roadmap (XLSX), COM-B and Fogg Model Integration Template (PDF), Behavioural Risk Anti-Pattern Catalogue (XLSX), and Behavioural Observability Dashboard (XLSX) for tracking intervention efficacy
  • 01_Getting_Started: A concise onboarding PDF guide to navigate the toolkit and initiate your first assessment within minutes
  • 02_Self_Assessment_and_Diagnostics: 997 scenario-driven, expert-vetted questions across seven behavioural domains, Behavioural Goal Setting, User Journey Mapping, Nudge Design, Feedback Loop Engineering, Persuasive Technology Integration, Social Influence Modelling, and Sustainable Habit Formation, each with weighted scoring, gap analysis matrices, and benchmarking thresholds
  • 03_Requirements_and_Goal_Setting: Customisable stakeholder mapping templates and behavioural objective briefs to align interventions with organisational outcomes
  • 04_Models_and_Frameworks: Side-by-side comparison matrices for COM-B, Fogg Model, EAST Framework, and Nudge Theory, enabling rapid selection and hybridisation of behavioural models
  • 06_Processes_and_Execution: 15+ implementation playbooks, RACI templates, and interview scripts to guide cross-functional teams through behavioural intervention design, pilot testing, and rollout
  • 07_Performance_and_KPIs: Dynamic Excel dashboards with automated scoring, trend analysis, and visual KPI reporting for executive updates and audit readiness
  • 08_Quality_and_Governance: Audit-ready policy templates, control checklists, and compliance mapping tools aligned with ISO 37101, ISO 27001 (behavioural controls), and GDPR accountability requirements
  • 09_Sustainment_and_Improvement: Continuous improvement cycles and habit decay detection models to prevent regression and maintain behavioural gains
  • 10_Advanced_Topics: Real-world case archives and behavioural scenario libraries from healthcare, financial services, and public sector transformations
  • 11_Reference_and_Quick_Cards: At-a-glance reference sheets for nudge design patterns, COM-B triage workflows, and feedback loop typologies
  • README.md and CUSTOMER_EMAIL.txt files to ensure immediate access and seamless integration into your workflow

How This Helps You

This toolkit transforms behavioural change from a theoretical challenge into an engineered capability. With it, you can conduct a full maturity assessment in under two hours, identify high-impact intervention opportunities, and deploy targeted nudges or feedback loops with precision. The result? Faster digital adoption, reduced non-compliance incidents, and higher return on transformation spend. Without such a system, organisations rely on intuition rather than evidence, leading to poorly designed change initiatives, failed audits, and continued user resistance. By implementing this structured approach, you future-proof your change programmes, satisfy regulatory expectations, and build organisational capacity to influence behaviour at scale, turning behavioural design into a strategic advantage rather than a persistent liability.

Purchasing the Design for Behaviour Change Toolkit is not an expense, it’s a strategic investment in making change initiatives succeed where others fail. With this system in place, you shift from reactive persuasion to proactive behavioural engineering, giving you the leverage to close compliance gaps, accelerate adoption, and demonstrate value through data. The real risk isn’t the cost of the toolkit, it’s the escalating cost of inaction.

What does the Design for Behaviour Change Toolkit include?

The Design for Behaviour Change Toolkit includes 60+ downloadable digital files delivered by email within 24 business hours, comprising approximately 30-40 customisable Excel (XLSX) spreadsheets, including maturity assessments, automated dashboards, and implementation templates, and 20-30 PDF guides such as runbooks, playbooks, and briefing documents. It features the 00_Platinum_Tier resources: a master implementation playbook, 90-day roadmap, risk anti-pattern catalogue, and observability dashboard, structured across 11 folders from Getting Started to Advanced Topics, with full coverage of COM-B, Fogg Model, Nudge Theory, and persuasive design frameworks.

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