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Marketing Management Analytics Third Edition

Marketing Management Analytics Third Edition

$359.00
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Paperback: 284 pages. FREE delivery.
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What does the Marketing Management Analytics Third Edition include?

The product delivers a 60+ file digital playbook comprising PDF guides, Excel calculators, scorecards, dashboards, and a Platinum Tier set of master playbooks, roadmaps and risk-handling templates. It also provides 582 assessment questions, 78 Excel/Word templates, a 12-phase implementation roadmap, ISO alignment guides, and executive briefing decks, all delivered by email within 24 business hours.

Struggling to prove marketing’s impact on revenue because your analytics are fragmented, inconsistent, or purely reactive? Without a structured, industry-validated approach you risk misallocating budgets, missing performance targets, failing internal audits, and losing credibility with senior leadership. The Marketing Management Analytics Third Edition resolves those risks instantly by giving you a ready-to-use, evidence-based playbook that turns raw data into actionable business intelligence and safeguards your organisation against costly audit findings and lost contracts.

What You Receive

  • ~60 buyer-ready files (PDF and XLSX) - including 30-40 Excel spreadsheets, calculators, scorecards, and dashboards plus 20-30 PDF guides, briefings, runbooks and playbooks, delivered to your inbox within 24 business hours.
  • Platinum Tier centrepieces (5-6 key files) - a master operations playbook (PDF), a 90-day adoption roadmap (XLSX), an implementation template (PDF), an anti-pattern catalogue (XLSX), an outcomes dashboard (XLSX) and an incident-response runbook (PDF) that accelerate deployment and governance.
  • 01_Getting_Started guide (PDF) - step-by-step onboarding so you can start measuring marketing performance on day one.
  • 02_Self-Assessment and Diagnostics (PDF/XLSX) - 582 evidence-based assessment questions across seven maturity domains (Data Governance, Attribution Modelling, ROI Measurement, Customer Journey Analytics, Predictive Modelling, etc.) to pinpoint gaps in minutes.
  • 03_Requirements and Goal-Setting (PDF/XLSX) - goal-setting templates, stakeholder-mapping worksheets and KPI definition sheets to align marketing objectives with corporate strategy.
  • 04_Models and Frameworks (PDF/XLSX) - comparison matrices, decision tools and ISO 19718, ISO 20252, DMAIC alignment guides that ensure compliance and methodological rigour.
  • 06_Processes and Execution (13-17 files, PDF/XLSX) - implementation playbooks, RACI matrices, interview scripts and execution worksheets that standardise reporting and eliminate manual data reconciliation.
  • 07_Performance and KPIs (PDF/XLSX) - measurement dashboards and KPI tracking templates for real-time performance monitoring.
  • 08_Quality and Governance (PDF/XLSX) - audit-prep checklists, policy templates and oversight tools to protect against regulatory findings.
  • 09_Sustainment and Improvement (PDF/XLSX) - continuous-improvement frameworks and review cycles to keep your analytics capability future-proof.
  • 10_Advanced Topics (PDF/XLSX) - case archives and scenario libraries that illustrate high-impact use cases across industries.
  • 11_Reference and Quick Cards (PDF) - at-a-glance cheat sheets for rapid decision-making.
  • README.md and CUSTOMER_EMAIL.txt - onboarding notes that guide you through installation and first-use.

How This Helps You

  • Identify compliance gaps in under 20 minutes → prioritise remediation spend → avoid costly audit findings.
  • Standardise reporting with 78 ready-to-use Excel and Word templates → eliminate manual data reconciliation → improve data accuracy and speed of insight.
  • Follow a 12-phase rollout roadmap with stakeholder checklists → achieve systematic, organisation-wide adoption → secure board-level buy-in and budget approvals.
  • Align with ISO 19718, ISO 20252 and DMAIC frameworks → demonstrate operational rigour → mitigate regulatory and reputational risk.
  • Use executive briefing decks to communicate ROI and data-quality risks → strengthen influence with senior leadership → protect revenue streams from mis-allocation.

Who Is This For?

  • Marketing Analytics Managers who need a repeatable framework to prove campaign ROI.
  • Chief Marketing Officers seeking board-ready evidence of data-driven performance.
  • Digital Transformation Leads responsible for integrating analytics across multiple channels.
  • Marketing Operations Directors tasked with standardising KPI tracking and governance.
  • Data-Driven Marketing Strategists who require ready-made models for attribution, predictive analytics and customer-journey mapping.

Choose the Marketing Management Analytics Third Edition today and turn fragmented data into a strategic advantage. Your organisation’s credibility, compliance and revenue growth depend on it - make the smart professional decision now.

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