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Master Data Management for Customer Data Second Edition

Master Data Management for Customer Data Second Edition

$359.00
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Paperback: 290 pages. FREE delivery.
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Are you still struggling to align customer data across sales, marketing and service platforms, exposing your organisation to duplicate records, GDPR or CCPA breaches, failed CRM integrations and wasted technology spend? Master Data Management for Customer Data Second Edition eliminates those risks the moment you download the playbook - you gain a complete, ready-to-use toolkit that transforms fragmented data into a single, trusted customer view, protects you from costly compliance penalties and accelerates revenue growth. Ignoring this resource means continued data chaos, audit failures and lost competitive advantage.

What You Receive

  • 60+ buyer-ready files (PDF and XLSX) - a full digital playbook delivered by email within 24 business hours, ready to import into your existing tools.
  • 00_Platinum_Tier centrepiece files - a master operations playbook (PDF), a 90-day adoption roadmap (XLSX), an implementation template (PDF), an anti-pattern catalogue (XLSX), an outcomes dashboard (XLSX) and an incident response runbook (PDF) that together drive rapid, measurable MDM roll-out.
  • 01_Getting_Started guide (PDF) - step-by-step onboarding instructions that get your team up to speed in a single afternoon.
  • 02_Self-Assessment and Diagnostics (PDF/XLSX) - maturity assessments, diagnostic matrices and gap-analysis worksheets covering Strategy & Alignment, Data Governance, Data Quality, Technology Architecture, Customer Data Integration, Compliance & Privacy and Organisational Change Management.
  • 03_Requirements and Goal Setting (PDF/XLSX) - goal-setting templates, stakeholder-mapping sheets and business-case outlines to secure executive buy-in.
  • 04_Models and Frameworks (PDF/XLSX) - comparison matrices, decision tools and reference frameworks aligned with ISO 8000, DAMA-DMBOK2 and Gartner best practices.
  • 06_Processes and Execution (13-17 files, PDF/XLSX) - implementation playbooks, RACI templates, interview scripts and execution worksheets that guide agile or waterfall deployments across on-premise, hybrid and cloud environments.
  • 07_Performance and KPIs (XLSX) - measurement dashboards and data-quality scorecards that surface real-time impact.
  • 08_Quality and Governance (PDF/XLSX) - audit-prep checklists, policy templates and oversight tools to demonstrate compliance with GDPR, CCPA and internal standards.
  • 09_Sustainment and Improvement (PDF) - continuous-improvement frameworks and roadmaps to keep your MDM programme future-proof.
  • 10_Advanced Topics (PDF) - case archives and scenario libraries for industry-specific benchmarking (45 metrics).
  • 11_Reference and Quick Cards (PDF) - at-a-glance cheat sheets for rapid decision-making.
  • README.md and CUSTOMER_EMAIL.txt - onboarding notes that explain file structure and next steps.
  • 387-page comprehensive guide (PDF) - fully bookmarked, searchable reference covering end-to-end MDM principles, governance models and implementation strategies.
  • 668 case-based self-assessment questions (XLSX) - organised into the seven core maturity domains to pinpoint gaps in minutes.
  • 12 customisable templates (Word & Excel) - business case, stakeholder engagement plan, data-ownership charter and data-quality scorecard to accelerate approvals.
  • 5 detailed implementation roadmaps (XLSX) - step-wise paths for incremental rollout using agile or waterfall approaches.

How This Helps You

  • Rapidly identify duplicate records and data-quality gaps, reducing remediation spend by up to 30 %.
  • Demonstrate compliance with GDPR and CCPA, avoiding fines that can exceed millions of dollars.
  • Accelerate CRM integration timelines, delivering faster, more accurate customer insights that boost revenue.
  • Provide executive-level dashboards that prove ROI, protecting your programme from budget cuts.
  • Equip your team with repeatable processes, cutting operational inefficiency and freeing resources for innovation.

Who Is This For?

  • Data Governance Leaders responsible for enterprise-wide data quality and regulatory compliance.
  • Enterprise Architects designing data-integration platforms and cloud migration strategies.
  • Customer Experience Strategists who need a single, trusted customer view to personalise interactions.
  • MDM Programme Managers tasked with planning, executing and measuring master data initiatives.
  • Chief Data Officers overseeing data-strategy, risk and value-realisation across the organisation.

Choose the smart, future-ready path. Purchase Master Data Management for Customer Data Second Edition today, download the complete playbook, and start turning fragmented data into a strategic asset that drives compliance, efficiency and growth.

What does the Master Data Management for Customer Data Second Edition include?

The product includes over 60 downloadable files - a mix of PDF guides, XLSX spreadsheets and Word templates - organised into Platinum Tier centrepieces, onboarding, self-assessment, requirements, models, processes, performance, governance, sustainment, advanced topics and quick reference sections. You also receive a 387-page searchable PDF guide, 668 self-assessment questions, 12 customisable templates, and five implementation roadmaps, all delivered by email within 24 business hours.

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