What does the New Service Offerings Third Edition include?
The product delivers a downloadable 60+ file digital playbook from The Art of Service, emailed to you within 24 business hours. It contains approximately 30-40 XLSX spreadsheets (models, calculators, scorecards, dashboards) and 20-30 PDF guides (briefings, runbooks, playbooks), organised into the Platinum Tier centrepieces, Getting Started guide, Self-Assessment, Requirements, Models, Processes, Performance, Governance, Sustainment, Advanced Topics and Reference sections, plus a README and onboarding note.
Every leader who launches a new service today faces the same costly dilemma: without a proven framework, you waste investment, misalign teams, miss market windows and invite digital-transformation failure. The result is failed audits, lost contracts and a competitive disadvantage that can cripple your organisation. The New Service Offerings Third Edition eliminates that risk by giving you a battle-tested methodology that turns every service idea into a measurable, market-ready offering the moment you start using it.
What You Receive
- 00_Platinum_Tier centrepiece files (PDF & XLSX) - a master operations playbook PDF, a 90-day adoption roadmap XLSX, a service-viability template PDF, an anti-pattern catalogue XLSX, an outcomes dashboard XLSX and an incident-response runbook PDF; these files give you an end-to-end launch plan you can deploy in the first week.
- 01_Getting_Started guide (PDF) - a step-by-step start-here document that walks you through installation, configuration and first-use, reducing onboarding time to under an hour.
- 02_Self-Assessment and Diagnostics (PDF & XLSX) - 669 evidence-based assessment questions across seven domains (strategy, governance, customer experience, capability development, technology integration, risk management, performance measurement) plus scoring rubrics and benchmarking criteria; you can identify gaps in 90 minutes.
- 03_Requirements and Goal-Setting (PDF & XLSX) - goal-setting templates, stakeholder-mapping worksheets and project-scoping worksheets that align every team around a single strategic objective.
- 04_Models and Frameworks (PDF) - comparison matrices and decision-tools that map your service concepts to proven innovation frameworks.
- 06_Processes and Execution (13-17 XLSX/PDF files) - implementation playbooks, RACI templates, interview scripts and execution worksheets that standardise best practices and cut time-to-market by up to 40 %.
- 07_Performance and KPIs (XLSX dashboards) - measurement dashboards that track service health, adoption rates and financial impact in real time.
- 08_Quality and Governance (PDF & XLSX) - audit-prep checklists, policy templates and oversight tools to ensure compliance and minimise regulatory risk.
- 09_Sustainment and Improvement (PDF) - continuous-improvement frameworks that embed learning loops for ongoing service optimisation.
- 10_Advanced Topics (PDF) - case archives and scenario libraries that provide deep-dive examples for senior leadership discussions.
- 11_Reference and Quick Cards (PDF) - at-a-glance reference cards for rapid decision-making on the shop-floor.
- README.md and CUSTOMER_EMAIL.txt (text files) - onboarding notes that guide you through the download, installation and first-use workflow.
How This Helps You
- Pinpoint service-development weaknesses in under 90 minutes → Prioritise remediation spend with confidence → Avoid costly audit findings and missed market opportunities.
- Standardise the full lifecycle from concept validation to post-launch review → Reduce time-to-market by up to 40 % → Capture revenue faster and stay ahead of competitors.
- Present data-driven findings to board-level stakeholders using the executive briefing pack → Secure budget approval quickly → Prevent stalled projects and lost investment.
- Leverage the anti-pattern catalogue to pre-empt common pitfalls → Mitigate operational risk → Safeguard service reliability and customer satisfaction.
- Use the performance dashboards to monitor KPIs in real time → Demonstrate measurable value to investors → Strengthen competitive advantage.
Who Is This For?
- Product Innovation Managers who need a repeatable methodology to vet new service concepts.
- Service Design Leads responsible for translating user insights into scalable offerings.
- Digital Transformation Directors tasked with aligning service development with strategic goals.
- Chief Operating Officers who must assure board members that new services are financially viable and operationally sound.
- Strategic Planning Executives who require robust assessment tools to benchmark capability and drive continuous improvement.
Choose the New Service Offerings Third Edition today and turn uncertainty into a clear, actionable roadmap. Your competitors are already investing in structured innovation - don’t let them outpace you.