Skip to main content
Predictive Consumer Analytics Second Edition

Predictive Consumer Analytics Second Edition

$359.00
Availability:
Paperback: 282 pages. FREE delivery.
Adding to cart… The item has been added

What does the Predictive Consumer Analytics Second Edition include?

The product delivers a 60+ file digital playbook (PDF and XLSX) comprising a master operations playbook, 90-day adoption roadmap, implementation templates, risk-handler catalogue, outcomes dashboard, self-assessment questions (668 across seven maturity domains), diagnostic matrices, goal-setting worksheets, model selection frameworks, execution playbooks, KPI dashboards, governance tools, continuous-improvement guides, case archives and quick-reference cards - all emailed to you within 24 business hours.

Are you still making decisions based on yesterday’s sales numbers while your competitors are already forecasting tomorrow’s demand? The risk of staying reactive is real - missed revenue, wasted marketing spend, churn spikes, and the chance of failing a data-driven audit. The Predictive Consumer Analytics Second Edition stops that bleed by giving you a ready-to-use, file-based playbook that turns raw consumer data into accurate, actionable forecasts the moment you open it.

What You Receive

  • ~60 buyer-ready files (PDF & XLSX) - a full digital playbook delivered by email within 24 business hours, ready for immediate deployment.
  • 00_Platinum_Tier centrepiece files:
    • Master Operations Playbook (PDF) - step-by-step guide to embed predictive analytics across your organisation.
    • 90-Day Adoption Roadmap (XLSX) - calendarised actions, owners and milestones to get forecasts live in three months.
    • Implementation Template (PDF) - reusable framework for building, testing and launching models.
    • Risk-Handler Catalogue (XLSX) - anti-pattern library that flags data-quality, bias and governance pitfalls before they cost you.
    • Outcomes Dashboard (XLSX) - visual KPI tracker that shows revenue lift, churn reduction and ROI in real time.
    • Incident Response Runbook (PDF) - protocol for model drift, data breaches or unexpected forecast errors.
  • 01_Getting_Started guide (PDF) - quick-start instructions to configure your first predictive model in under an hour.
  • 02_Self-Assessment and Diagnostics (PDF & XLSX) - 668 evidence-based questions organised across seven maturity domains, plus diagnostic matrices that surface blind spots in data collection, model validation and business integration.
  • 03_Requirements and Goal-Setting (PDF) - goal-setting templates and stakeholder-mapping worksheets to align analytics with commercial objectives.
  • 04_Models and Frameworks (PDF) - comparison matrices for statistical, machine-learning and hybrid forecasting approaches, plus decision tools for model selection.
  • 06_Processes and Execution (13-17 XLSX/PDF files) - implementation playbooks, RACI charts, interview scripts and execution worksheets that guide every step from data prep to model deployment.
  • 07_Performance and KPIs (XLSX) - pre-built measurement dashboards that track forecast accuracy, lift in revenue and churn avoidance.
  • 08_Quality and Governance (PDF & XLSX) - audit-prep checklists, policy templates and oversight tools to satisfy internal and external governance standards.
  • 09_Sustainment and Improvement (PDF) - continuous-improvement framework that keeps models current as consumer behaviour evolves.
  • 10_Advanced Topics (PDF) - case archives and scenario libraries showing how leading brands scale predictive analytics.
  • 11_Reference and Quick Cards (PDF) - at-a-glance cheat sheets for rapid decision making.
  • README.md and CUSTOMER_EMAIL.txt - onboarding note that explains file structure and next steps.

How This Helps You

  • Pinpoint data-quality gaps in minutes, so you avoid costly model re-runs and audit findings.
  • Prioritise remediation spend with a weighted matrix, reducing wasted marketing spend by up to 20%.
  • Secure senior-level buy-in using the Executive Briefing Pack, preventing project delays and budget cuts.
  • Accelerate time-to-value with the 90-Day Adoption Roadmap, delivering measurable revenue uplift in the first quarter.
  • Mitigate regulatory and ethical risks through the Ethical AI and Governance sections, protecting your brand from compliance fines.

Who Is This For?

  • Chief Marketing Officers seeking predictive insights to optimise media spend.
  • Head of Data & Analytics responsible for building and governing forecasting models.
  • Customer Insight Managers who need to translate consumer behaviour into actionable forecasts.
  • Product Growth Leads who rely on demand-sensing to steer roadmap decisions.
  • Digital Transformation Directors tasked with embedding AI-driven decision making across the enterprise.

Choose the Predictive Consumer Analytics Second Edition and turn reactive reporting into proactive revenue generation. Your competitors are already forecasting the future - make sure you are too.

!