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Segmenting Targeting Positioning Toolkit

Segmenting Targeting Positioning Toolkit

$495.00
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What does the Segmenting Targeting Positioning Toolkit include?

The Segmenting Targeting Positioning Toolkit includes approximately 60 digital files delivered by email within 24 business hours, comprising 30-40 XLSX spreadsheets (including a pre-built assessment dashboard, maturity model, and 90-day roadmap) and 20-30 PDF guides (including diagnostic tools, implementation playbooks, and stakeholder templates). The package features a Platinum Tier suite of 5-6 core resources: a master operations playbook, risk handler catalogue, outcomes dashboard, and positioning formulation template, all structured across 12 labelled folders from 00_Platinum_Tier to 11_Reference_and_Quick_Cards.

Are your customer segmentation, targeting, and positioning (STP) strategies failing to deliver measurable market impact, leaving your organisation exposed to lost revenue, inefficient marketing spend, and competitive displacement? The Segmenting Targeting Positioning Toolkit is the definitive professional development resource for marketing and strategy professionals who need to build, audit, and future-proof their STP frameworks using evidence-based assessment, industry benchmarks, and structured implementation tools. Without a standardised, repeatable STP methodology grounded in Kotler’s strategic marketing principles, organisations risk launching misaligned campaigns, diluting brand equity, violating data privacy expectations, and missing growth targets , while competitors with sharper positioning capture market share. This toolkit eliminates guesswork with a complete, audit-ready system that enables you to diagnose weaknesses, align stakeholders, and implement high-impact positioning strategies , all within 90 days.

What You Receive

  • 994 evidence-based STP assessment questions across 7 maturity domains (Segmentation Validity, Target Market Attractiveness, Positioning Clarity, Brand Alignment, Customer Insight Depth, Competitive Differentiation, Go-to-Market Execution) in editable XLSX format , enabling you to audit your current strategy, identify compliance and performance gaps, and prioritise improvements with precision
  • 49 rapid diagnostic requirements in PDF format, structured around the RDMAICS cycle (Recognise, Define, Measure, Analyse, Improve, Control, Sustain) , so you can assess team alignment, stakeholder clarity, and strategic coherence in under 30 minutes
  • Pre-built Excel assessment dashboard with automated scoring logic , generates dynamic maturity scores, gap heatmaps, and benchmark visuals, eliminating manual data entry and transforming raw inputs into board-ready reports
  • Seven-domain STP maturity scoring rubric with 5 performance levels (Initial, Managed, Defined, Quantitatively Managed, Optimising) , allows you to benchmark performance against industry standards and track progress over time
  • Platinum Tier master files (5-6 cornerstone deliverables) including a 120-page STP Master Operations Playbook (PDF), 90-day STP Implementation Roadmap (XLSX), Positioning Strategy Formulation Template (PDF), Go-to-Market Risk Handler Catalogue (XLSX), and STP Outcomes Dashboard (XLSX) , providing executive-grade structure for rollout and governance
  • Full 60+ file digital playbook delivered via email within 24 business hours , organised into 12 structured sections including Self-Assessment & Diagnostics, Requirements & Goal Setting, Models & Frameworks, Processes & Execution (15+ implementation worksheets), Performance & KPIs, Quality & Governance, Sustainment & Improvement, and Quick Reference Cards
  • 20+ PDF guides and runbooks including stakeholder interview scripts, customer insight validation checklists, competitive positioning matrices, and audit-prep briefings , so you can execute every phase of STP with confidence

How This Helps You

This toolkit transforms how you approach market strategy by replacing intuition with a structured, repeatable framework. You’ll move from fragmented campaigns to a unified, insight-driven STP model that aligns product, marketing, and sales teams around high-value customer segments. The diagnostic tools help you detect positioning drift before it damages brand perception, while the automated dashboards enable real-time tracking of market relevance and campaign effectiveness. By implementing this system, you future-proof your strategy against shifting customer behaviours, reduce wasted marketing spend by up to 40%, and strengthen your competitive edge. Inaction risks continued misalignment, declining customer acquisition efficiency, and failure to meet board-level growth expectations , especially as data privacy regulations tighten and customer expectations evolve.

Who Is This For?

  • Marketing Strategy Directors who need to validate and refine their organisation’s customer segmentation models with data-driven diagnostics
  • Brand Managers responsible for maintaining clear, differentiated positioning across multiple markets and channels
  • Product Marketing Leaders launching new offerings and requiring robust target market attractiveness assessments
  • Customer Insights Managers seeking to strengthen segmentation validity using behavioural and psychographic data frameworks
  • Commercial Operations Managers tasked with aligning go-to-market plans across sales, marketing, and product teams

This is the only STP resource that combines Kotler’s strategic marketing theory with DMAIC process rigour and ISO 10006 project quality standards , giving you a defensible, scalable methodology that stands up to audit scrutiny and delivers real business impact. Installing this toolkit is not just an upgrade , it’s a strategic necessity for any marketing leader serious about growth, efficiency, and long-term brand strength.

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