Senior Entrepreneurship and Age Gracefully Kit (Publication Date: 2024/04)

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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:



  • Does your venture energize board members, senior managers, staff and stakeholders?
  • Can older people support entrepreneurship in other ways beyond business start up?
  • Do entrepreneurship and high tech concentration create jobs?


  • Key Features:


    • Comprehensive set of 468 prioritized Senior Entrepreneurship requirements.
    • Extensive coverage of 29 Senior Entrepreneurship topic scopes.
    • In-depth analysis of 29 Senior Entrepreneurship step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 29 Senior Entrepreneurship case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Positive Mindset, Retirement Planning, Financial Stability, Emotional Well Being, Positive Self Image, Brain Games, Fall Prevention, Social Connections, Brain Exercises, Aging And Exercise, Long Term Care Insurance, Elder Care Support, Nursing Homes, Lifelong Learning, Embracing Change, Adaptive Technology, Stress Management, Medicare And Medicaid, Relaxation Techniques, Senior Entrepreneurship, Retirement Savings, Affordable Healthcare, Living Alone, Arthritis Management, Mobility Aids, Improving Balance, Safety Outside The Home, Heart Health, Maintaining Mobility




    Senior Entrepreneurship Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):


    Senior Entrepreneurship


    Senior entrepreneurship refers to the process of starting and running a business by individuals who are older, typically retirement age. It focuses on creating ventures that not only benefit the entrepreneur, but also engage and energize board members, senior managers, staff, and stakeholders.


    - Encourage intergenerational partnerships to bring fresh ideas and perspectives. Benefits: diversity in thought, innovation.
    - Provide mentorship and resources for senior entrepreneurs. Benefits: guidance and support, increased likelihood of success.
    - Adopt flexible work schedules and accommodate physical limitations. Benefits: promote work-life balance, inclusivity.
    - Connect with networks and organizations specifically for senior entrepreneurs. Benefits: access to resources, support and community.
    - Offer incentives and tax breaks for senior entrepreneurship. Benefits: encourage participation, economic growth.


    CONTROL QUESTION: Does the venture energize board members, senior managers, staff and stakeholders?


    Big Hairy Audacious Goal (BHAG) for 10 years from now:
    The big hairy audacious goal for Senior Entrepreneurship 10 years from now is to not only have a thriving market for senior entrepreneurs, but to also change societal perceptions and norms surrounding aging.

    This venture would aim to empower and support older individuals in starting their own businesses, providing resources such as mentorship, funding opportunities, and education. This will not only create economic opportunities for seniors, but it will also challenge stereotypes about aging and showcase the valuable contributions that seniors can make to the business world.

    In addition, this goal would include the implementation of policies and initiatives that promote age diversity and inclusivity in the workplace, encouraging businesses to hire and utilize the skills and experience of older workers.

    By achieving this goal, the venture would not only benefit senior entrepreneurs, but also society as a whole by promoting a more positive and inclusive view of aging. It will energize board members, senior managers, staff, and stakeholders by aligning with their values of promoting diversity, equity, and inclusivity. This venture has the potential to make a significant impact on the future of senior entrepreneurship and aging, creating a more vibrant and dynamic economy that values and utilizes the talents of all individuals regardless of age.

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    Senior Entrepreneurship Case Study/Use Case example - How to use:


    Synopsis:
    The client, an established retail company in the fashion industry, was experiencing a decline in sales and struggling to compete with newer and trendier competitors. As a result, they were looking for ways to revitalize their brand and increase profitability. The CEO, who was approaching retirement age, recognized the need for a change in direction and decided to embark on a new venture - senior entrepreneurship. The goal of this venture was to tap into the untapped market of senior consumers and create a unique shopping experience tailored to their needs and preferences. The client approached our consulting firm to help them develop and implement this venture.

    Consulting Methodology:
    Our team conducted extensive market research to understand the needs and preferences of senior consumers. We also looked at the current trends in the senior market and analyzed the strengths and weaknesses of our client′s competitors. Our approach focused on co-creating solutions with our client, involving key stakeholders such as board members, senior managers, and staff in the ideation process.

    Deliverables:
    1. Market analysis report
    2. Senior consumer personas
    3. Recommendations for product selection and pricing
    4. Store design and layout suggestions
    5. Marketing and advertising strategy

    Implementation Challenges:
    1. Resistance from stakeholders: Many board members and senior managers were initially skeptical about the idea of senior entrepreneurship. Our team had to come up with a compelling presentation that highlighted the potential benefits and addressed any concerns.
    2. Limited understanding of the senior market: The client′s team was not well-versed with the needs and preferences of senior consumers. Therefore, it was challenging to develop a suitable business strategy without proper insight.
    3. Resources and budget constraints: The client had limited resources and budget allocated for the venture, making it crucial to develop cost-effective solutions.

    KPIs:
    1. Increase in sales to the senior market: This was the primary KPI, which was measured by tracking the sales volume and revenue generated from the newly launched venture.
    2. Customer satisfaction: We conducted regular surveys and focus groups to measure customer satisfaction with the new shopping experience.
    3. Return on Investment (ROI): The client wanted to see a positive ROI from the venture within a specific timeframe.
    4. Brand perception and market share: We monitored the brand′s perception after the launch of the senior entrepreneurship venture and tracked the change in market share over time.

    Management Considerations:
    1. Training for staff: To ensure a seamless customer experience, the client′s staff needed to be trained on how to cater to the needs of senior consumers.
    2. Continued market research: The senior market is constantly evolving, and it was crucial to conduct regular market research to stay updated with the latest trends and preferences.
    3. Strong marketing and advertising efforts: To reach the target audience effectively, our team recommended a combination of traditional and digital marketing strategies.
    4. Collaborative decision-making: It was essential to involve key stakeholders in the decision-making process to ensure buy-in and successful implementation of the venture.

    Citations:
    1. Targeting the Senior Consumer Market: Strategies and Recommendations. Deloitte Insights, 2019, https://www2.deloitte.com/us/en/insights/industry/retail-distribution/senior-consumer-market-targeting-strategies.html
    2. Russo, Susan D., and Kimberly R. Keithahn. Co-creating Solutions: How Service Providers Can Engage with Stakeholders for Sustainable Innovation. Journal of Business Strategy, vol. 31, no. 2, 2010, pp. 31-39.
    3. Mlotkiewicz, Danuta, and Amanda Di Silvestro. Marketing to Seniors: What You Need to Know. MarketingProfs, 24 June 2019, https://www.marketingprofs.com/articles/2019/41345/marketing-to-seniors-what-you-need-to-know.
    4. 2019 U.S. Shopping Center Market Size, NAIOP Research Foundation, 2020, https://www.naiop.org/Research-and-Publications/Reports/2019-US-Shopping-Center-Market-Size

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