Skip to main content
Single customer view A Complete Guide - 2019 Edition

Single customer view A Complete Guide - 2019 Edition

$359.00
Availability:
Paperback: 290 pages. FREE delivery.
Adding to cart… The item has been added

Who Is This For?

This resource is designed for data strategy leads, customer data platform architects, marketing operations managers, chief data officers, and customer experience (CX) transformation leads who are tasked with unifying customer data across systems. It’s essential for data governance managers preparing for internal audits, identity resolution engineers building golden record logic, and digital transformation leads accountable for ROI on customer data investments. If your role involves designing, assessing or governing a centralised customer database, or you’re required to demonstrate compliance with GDPR, CCPA or data quality standards, this guide gives you the structured methodology and ready-to-deploy tools to succeed.

Without a trusted Single Customer View (SCV), your organisation risks making high-stakes decisions on fragmented, inconsistent customer data, leading to compliance failures under GDPR, CCPA and other privacy regimes, duplicated marketing spend, degraded customer experiences, and lost revenue from misaligned engagement. The Single Customer View: A Complete Guide - 2019 Edition is a comprehensive professional development resource that gives you immediate access to a battle-tested, standards-aligned framework to design, assess and govern an enterprise-grade SCV capability. This is not just another theoretical guide, it’s a fully actionable 60+ file digital playbook from The Art of Service, delivering the exact models, assessments and implementation tools you need to build a trusted, unified customer record system and turn data chaos into strategic advantage.

What You Receive

  • A 320-page professionally structured PDF guide offering a modular learning path to master Single Customer View principles, data integration architectures, governance models and identity resolution techniques, ideal for structured study or rapid reference
  • 247 assessment questions across 7 core maturity domains: Strategy Alignment, Data Governance, Data Quality, Integration Architecture, Customer Identity Resolution, Privacy & Compliance, and Business Value Realisation, enabling you to audit your current SCV capability with precision
  • Scoring rubrics and benchmarking criteria aligned with ISO 8000, DCAM and DAMA-DMBOK2, so you can measure your maturity against global data management standards and justify improvement initiatives
  • 30+ ready-to-use Excel (XLSX) tools including gap analysis worksheets, maturity dashboards, stakeholder alignment matrices, and ROI calculators, giving you immediate visibility into priorities and progress
  • 20+ PDF templates: data governance charters, customer matching rule sets, consent management policies, data lineage documentation and audit readiness checklists, fully customisable for your organisation
  • Case studies from financial services, retail and telecommunications sectors detailing proven SCV rollouts, common failure points and lessons learned, so you can avoid costly mistakes
  • 00_Platinum_Tier deliverables: a master SCV implementation playbook PDF, a 90-day adoption roadmap XLSX, an anti-pattern catalogue for data silos and identity mismatches, and an observability dashboard to track data quality KPIs
  • Structured folder system with 60+ files across 11 sections: 01_Getting_Started, 02_Self_Assessment_and_Diagnostics, 03_Requirements_and_Goal_Setting, 04_Models_and_Frameworks, 06_Processes_and_Execution (15+ implementation worksheets), 07_Performance_and_KPIs, 08_Quality_and_Governance, 09_Sustainment_and_Improvement, 10_Advanced_Topics, 11_Reference_and_Quick_Cards
  • README.md and CUSTOMER_EMAIL.txt onboarding notes, ensuring you know exactly where to start and how to deploy the toolkit effectively
  • Instant digital delivery by email within 24 business hours, no waiting, no shipping, full access to all PDF and XLSX files for immediate use

How This Helps You

You gain the ability to rapidly diagnose gaps in your customer data strategy, align stakeholders across marketing, IT and compliance, and implement a governed SCV capability that supports personalisation, privacy compliance and operational efficiency. Without this resource, you risk prolonged project delays, technical debt from poorly designed identity resolution logic, regulatory penalties for data mishandling, and erosion of customer trust. With it, you can demonstrate measurable progress in data unification, reduce duplicate customer records by up to 70%, accelerate campaign targeting accuracy, and build a defensible audit trail for data governance regulators. The toolkit ensures you don’t just understand SCV concepts, you can operationalise them with confidence.

Building a trusted Single Customer View is no longer optional, it’s a business imperative. By investing in this complete guide, you’re not just purchasing a resource; you’re equipping yourself with a proven, field-tested implementation system used by data leaders worldwide. This is the smart, professional choice for anyone serious about mastering customer data unification.

What does the Single Customer View: A Complete Guide - 2019 Edition include?

The Single Customer View: A Complete Guide - 2019 Edition includes a 320-page PDF guide, 247 assessment questions across 7 maturity domains, 30+ Excel-based tools and dashboards, 20+ customisable PDF templates, and 60+ total files structured across 11 folders including the 00_Platinum_Tier implementation playbook, 90-day roadmap and observability dashboard. All files are delivered digitally by email within 24 business hours.

!