Establish that your organization executes onlineMarketing Programsas search optimization (paid and natural search), affiliated marketing, Social Marketing, andViral Marketingto create buzz and inbound demand responses.



More Uses of the Social Marketing Toolkit:




• Be accountable for expanding digital and SocialMarketing Team
  
  

• Drive: digital/Social Marketing.
  
  

• Align the efforts of the SocialMarketing Teamand departments, and impact to the broader organization, Marketing and Corporate Marketing goals.
  
  

• Ensure you compile;Lead Generationwith paid Social Marketing.
  
  

• Identify: temporary Social Marketing specialization.
  
  

• Conceive, implement and measure SocialMarketing Campaignson a daily basis across all relevant channels.
  
  

• Pilot: effective Social Marketing tools to expand your business.
  
  

• Ensure you motivate;Lead Managementof paid Social Marketing.
  
  

• Advise on SocialMarketing Strategyfor pollen brand as it pertains to supporting engagement with partner campaigns.
  
  

• Ensure you instruct; build and report onMarketing Analyticsand research, analyzing data and creating metrics reports to report on SocialMarketing Campaignsand related efforts.
  
  

• Develop brand/digital/SocialMarketing Strategiesbased on the client KPIs and overarching strategy.
  
  

• Steer: proactively research digital/Social Marketing trends across a variety of platforms to stay current withIndustry Standards
  
  

• Be accountable for contributing knowledge and expertise to the methods and processes involved in the development, execution, and evaluation of communication research and SocialMarketing Programs
  
  

• Be accountable for learning the fundamentals of search engine marketing and paid Social Marketing.
  
  

• Be accountable for researching opportunities for new SocialMarketing Platformsand select adapt current process to fit client needs.
  
  

• Formulate: research opportunities for new SocialMarketing Platformsand select adapt current process to fit client needs.
  
  

• Develop: SEOWeb DesignSocial Marketing logo design.
  
  

• Coordinate: management of a robust SocialMarketing Strategy tactics, execution and metrics measurement.
  
  




 



Control Social Marketing: where necessary, re engineering Applications Support to ensure it aligns with Business Requirements, processes, andStrategic Vision



More Uses of the Social Marketing Toolkit:




• Manage work with Digital Marketing team and Business Line marketing managers/coordinators to plan, create, and manage email, mobile, and Social Marketing Efforts.
  
  

• Align the efforts of the Social Marketing Team and departments, and impact to the broader organization, Marketing and Corporate Marketing goals.
  
  

• Support the Social Marketing Community Engagement team in copywriting and providing opinions on selected content.
  
  

• Provide Strategic Direction for organic social extension of advertising messages and branded content partnerships.
  
  

• Develop an ecosystem of sales, marketing, product, compliance, IT, and corporate Social Responsibility at the corporate level to drive Digital Growth through strategies and tactics driven by client data.
  
  

• Head Social Marketing: partner with Internal Stakeholders (finance, Supply Chain, marketing) to build sustainability and Social Impact reporting dashboard.
  
  

• Systematize Social Marketing: work alongside your Marketing And Communications team to test and refine your Social Media and email platforms.
  
  

• Develop social and digital Media Strategies and tactics and bring to life all Social Media.
  
  

• Ensure you coordinate; build dynamic, integrated content and using tactics as Lead Generation, Email Marketing, Database Management, Social Media and Community Management, to achieve marketing, sales and brand communication goals.
  
  

• Refer to community and organization resources and services as appropriate.
  
  

• Ensure your venture keeps informed about and implements innovative and useful methods of communication with a focus on trends in Social Media and external Public Relations.
  
  

• Support all Social Impact partnerships with Project Management, Relationship Management, operational organization, impact tracking and reporting.
  
  

• Provide important Quality Assurance information to clients, and use discretion to determine areas where the quality of the clients Business Operations can be improved.
  
  

• Write effective, concise copy for multiple platforms, websites, andSocial Networks
  
  

• Deliver Professional Services to international Cross Cultural population.
  
  

• Methodize Social Marketing: conduct Social Engineering exercises and physical Penetration Tests.
  
  

• Oversee Social Marketing: report on performance for Social Content.
  
  

• Develop social Media Campaigns to connect with Business Owners and professionals alike.
  
  

• Be accountable for analyzing strategic Enterprise Risk as it relates to geopolitical, security, economic, policy and social developments that are big picture and granular in nature.
  
  

• Audit Social Marketing: research and report on the latest trends in Social Media and digital and Content Marketing.
  
  

• Warrant that your operation verifies news clippings and other online, print, and notable Social Media mentions are distributed on property.
  
  

• Help establish protocols and Best Practices for communicating with customers over voice, Live Chat, email, SMS, and social channels.
  
  

• Systematize Social Marketing: work closely with the Communications, Public Relations, and Business Development Teams to ensure Social Media Posts are coordinated with and support other communications and Marketing Strategies.
  
  

• Develop and manage Environmental Sustainability and Social Impact strategies and programs across your organization to drive continual improved performance.
  
  

• Keep abreast of new trends in recruitment marketing and Social Media channels.
  
  

• Manage and analyse the performance of client campaigns to recommend and tailor solutions.
  
  

• Organize Social Marketing: tag social posts and work with data to identify and report on trends.
  
  

• Oversee Social Marketing: for yammer, an effective strategy to exploit the social platform across your organization can deliver significant benefits in terms of Employee Engagement and corporate transparency.
  
  

• Write social copy for brand and sponsorship partners.
  
  

• Assure your organization writes and publishes high quality, concise content for website, multiple platforms, and social network in partnership with internal organizational leaders.
  
  

• Manage Social Marketing: influence and partner with Market Research and new Product Planning to design qualitative and quantitative Market Research (either internal or external consultants).
  
  




 



Save time, empower your teams and effectively upgrade your processes with access to this practical Social Marketing Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Social Marketing related project.



Download the Toolkit and in Three Steps you will be guided from idea to implementation results.



The Toolkit contains the following practical and powerful enablers with new and updated Social Marketing specific requirements:



STEP 1: Get your bearings



Start with...




• The latest quick edition of the Social Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.




Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…




• Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation




Then find your goals...



STEP 2: Set concrete goals, tasks, dates and numbers you can track



Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Social Marketing improvements can be made.



Examples; 10 of the 999 standard requirements:




1. What are the essentials of internal Social Marketing management?
   
   

2. What is the purpose of Social Marketing in relation to the mission?
   
   

3. How frequently do you verify your Social Marketing strategy?
   
   

4. Do your leaders quickly bounce back from setbacks?
   
   

5. Are you paying enough attention to the partners your company depends on to succeed?
   
   

6. How are outputs preserved and protected?
   
   

7. Risk identification: what are the possible Risk Events your organization faces in relation to Social Marketing?
   
   

8. When a disaster occurs, who gets priority?
   
   

9. Who sets the Social Marketing standards?
   
   

10. Does Social Marketing Analysis show the relationships among important Social Marketing factors?
    
    




Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:




• The workbook is the latest in-depth complete edition of the Social Marketing book in PDF containing 994 requirements, which criteria correspond to the criteria in...




Your Social Marketing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:




• The Self-Assessment Excel Dashboard; with the Social Marketing Self-Assessment and Scorecard you will develop a clear picture of which Social Marketing areas need attention, which requirements you should focus on and who will be responsible for them:
  
  


• Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix

• Gives you a professional Dashboard to guide and perform a thorough Social Marketing Self-Assessment

• Is secure: Ensures offline Data Protection of your Self-Assessment results

• Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:





 



STEP 3: Implement, Track, follow up and revise strategy



The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Social Marketing projects with the 62 implementation resources:




• 62 step-by-step Social Marketing Project Management Form Templates covering over 1500 Social Marketing project requirements and success criteria:




Examples; 10 of the check box criteria:




1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?
   
   

2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?
   
   

3. Project Scope Statement: Will all Social Marketing project issues be unconditionally tracked through the Issue Resolution process?
   
   

4. Closing Process Group: Did the Social Marketing Project Team have enough people to execute the Social Marketing Project Plan?
   
   

5. Source Selection Criteria: What are the guidelines regarding award without considerations?
   
   

6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Social Marketing Project Plan (variances)?
   
   

7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?
   
   

8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?
   
   

9. Procurement Audit: Was a formal review of tenders received undertaken?
   
   

10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?




 
Step-by-step and complete Social Marketing Project Management Forms and Templates including check box criteria and templates.



1.0 Initiating Process Group:




• 1.1 Social Marketing project Charter

• 1.2 Stakeholder Register

• 1.3 Stakeholder Analysis Matrix




2.0 Planning Process Group:




• 2.1 Social Marketing Project Management Plan

• 2.2 Scope Management Plan

• 2.3 Requirements Management Plan

• 2.4 Requirements Documentation

• 2.5 Requirements Traceability Matrix

• 2.6 Social MarketingProject ScopeStatement

• 2.7 Assumption and Constraint Log

• 2.8 Work Breakdown Structure

• 2.9 WBS Dictionary

• 2.10 Schedule Management Plan

• 2.11 Activity List

• 2.12 Activity Attributes

• 2.13 Milestone List

• 2.14 Network Diagram

• 2.15 Activity Resource Requirements

• 2.16 Resource Breakdown Structure

• 2.17 Activity Duration Estimates

• 2.18 Duration Estimating Worksheet

• 2.19 Social Marketing project Schedule

• 2.20 Cost Management Plan

• 2.21 Activity Cost Estimates

• 2.22 Cost Estimating Worksheet

• 2.23 Cost Baseline

• 2.24 Quality Management Plan

• 2.25 Quality Metrics

• 2.26 Process Improvement Plan

• 2.27 Responsibility Assignment Matrix

• 2.28 Roles and Responsibilities

• 2.29 Human Resource Management Plan

• 2.30 Communications Management Plan

• 2.31 Risk Management Plan

• 2.32 Risk Register

• 2.33 Probability and Impact Assessment

• 2.34 Probability and Impact Matrix

• 2.35 Risk Data Sheet

• 2.36 Procurement Management Plan

• 2.37 Source Selection Criteria

• 2.38 Stakeholder Management Plan

• 2.39 Change Management Plan




3.0 Executing Process Group:




• 3.1 Team Member Status Report

• 3.2 Change Request

• 3.3 Change Log

• 3.4 Decision Log

• 3.5 Quality Audit

• 3.6 Team Directory

• 3.7 Team Operating Agreement

• 3.8Team PerformanceAssessment

• 3.9 Team Member Performance Assessment

• 3.10 Issue Log




4.0 Monitoring and Controlling Process Group:




• 4.1 Social Marketing project Performance Report

• 4.2 Variance Analysis

• 4.3 Earned Value Status

• 4.4 Risk Audit

• 4.5 Contractor Status Report

• 4.6 Formal Acceptance




5.0 Closing Process Group:




• 5.1 Procurement Audit

• 5.2 Contract Close-Out

• 5.3 Social Marketing project or Phase Close-Out

• 5.4 Lessons Learned




 



Results



With this Three Step process you will have all the tools you need for any Social Marketing project with this in-depth Social Marketing Toolkit.



In using the Toolkit you will be better able to:




• Diagnose Social Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

• Implement evidence-based Best Practice strategies aligned with overall goals

• Integrate recent advances in Social Marketing and put Process Design strategies into practice according to Best Practice guidelines




Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.



Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Social Marketing investments work better.



This Social Marketing All-Inclusive Toolkit enables You to be that person.



 



Includes lifetime updates



Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.