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Account-Based Management Third Edition

Account-Based Management Third Edition

USD250.15
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Paperback: 282 pages. FREE delivery.
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What does the Account-Based Management Third Edition include?

The product delivers a 60+ file digital playbook comprising roughly 30-40 XLSX spreadsheets and 20-30 PDF guides. It includes a Platinum Tier set of master playbooks, roadmaps and dashboards, plus sections for getting started, self-assessment, requirements, models, processes, performance, governance, sustainment, advanced topics and quick reference cards, all delivered via email within 24 business hours.

Are you struggling to prove the business value of your ABM programme, watching revenue growth stall and executive confidence erode? The risk of inaction is real - wasted spend, lost contracts, regulatory scrutiny and a competitive disadvantage can all materialise when Account-Based Management Third Edition is not in your hands. This definitive professional development resource instantly equips you to diagnose, design and drive measurable improvements, turning ABM from a tactical activity into a scalable, results-driven growth engine.

What You Receive

  • 00_Platinum_Tier centrepiece files (PDF & XLSX) - a master operations playbook PDF, a 90-day adoption roadmap XLSX, an implementation template PDF, an anti-pattern catalogue XLSX, an outcomes dashboard XLSX, and an incident response runbook PDF; each provides a ready-to-use framework that cuts weeks off your rollout.
  • 01_Getting_Started guide (PDF) - step-by-step onboarding that gets you up and running within minutes.
  • 02_Self-Assessment and Diagnostics (XLSX) - 668 evidence-based assessment questions across seven ABM domains, plus diagnostic matrices and gap-analysis worksheets to benchmark maturity instantly.
  • 03_Requirements and Goal-Setting (PDF & XLSX) - goal-setting templates, stakeholder-mapping sheets and strategic alignment checklists to secure executive buy-in.
  • 04_Models and Frameworks (PDF) - comparison matrices and decision tools that map strategy, account selection, content personalisation and technology integration to industry best practice.
  • 06_Processes and Execution (13-17 XLSX/PDF files) - implementation playbooks, RACI templates, interview scripts and execution worksheets that guide cross-functional orchestration.
  • 07_Performance and KPIs (XLSX dashboards) - measurement dashboards that visualise engagement, conversion and revenue impact.
  • 08_Quality and Governance (PDF) - audit-prep checklists, policy templates and oversight tools to maintain compliance and quality.
  • 09_Sustainment and Improvement (PDF) - continuous-improvement frameworks that embed a growth mindset.
  • 10_Advanced Topics (PDF) - case archives and scenario libraries for senior-level strategy sessions.
  • 11_Reference and Quick Cards (PDF) - at-a-glance cheat sheets for rapid decision making.
  • README.md and CUSTOMER_EMAIL.txt (TXT) - onboarding notes and access instructions delivered by email within 24 business hours.

How This Helps You

  • Pinpoint ABM performance gaps in under 20 minutes using the 668 assessment questions, so you can prioritise remediation spend with confidence and avoid costly audit findings.
  • Quantify gaps with Excel scoring rubrics, building defensible business cases that protect you from wasted investment and executive scepticism.
  • Accelerate stakeholder alignment with ready-made briefing packs and governance models, reducing the time to secure leadership approval from weeks to days.
  • Monitor results on live dashboards, ensuring you meet revenue targets and prevent revenue leakage caused by misaligned campaigns.
  • Embed continuous-improvement processes that safeguard long-term scalability, protecting your organisation from becoming stagnant or out-paced by competitors.

Who Is This For?

  • Revenue Operations Directors who need a data-driven roadmap to align sales, marketing and customer-success teams.
  • ABM Programme Managers responsible for strategic account selection and cross-functional orchestration.
  • Chief Marketing Officers seeking to demonstrate measurable ROI to the executive board.
  • Sales Enablement Leaders tasked with personalising content and tracking engagement at scale.
  • Customer Success Executives who must integrate ABM insights into renewal and expansion strategies.

Choose Account-Based Management Third Edition today and transform uncertainty into a clear, defensible growth plan. Your next revenue milestone is a download away - make the smart, future-focused decision now.

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